The Web As Platform

  • Metaservices FTW!

    … and desktop web. And now with an emerging, multi-tasking layer of user command and control based on the simplest of interfaces: Text. Check out Prompt, which TechCrunch aptly called “a command line for the real world.” Prompt is about two things. First, integrations with useful mobile services — the chiclets. And second, a simple, social, text-like…

    John Battelle's Search Blog- 25 readers -
  • Mobile Gets a Back Button

    …. The tweet happened to be from a person I know, so I clicked on it, and the Twitter app opened on my phone. I read the tweet, then pressed the back button and…. Wait, the WHAT? The back button? But…back buttons only exist in a Browser, on the PC Web, right? Yes, that used to be true, but finally, after years of chicletized, silo’d apps that refuse…

    John Battelle's Search Blog- 21 readers -
  • Innovation Happens Everywhere Now: Barcelona-based Typeform Proves It

    … common in the Valley that what initially struck me about Typeform wasn’t its business model, it was its location. The company feels like a typical San Francisco Internet startup, but when you dig in, it’s unique. First, the product. Typeform declares its mission in three simple words: “Make forms awesome.” Sounds pretty mundane, right? But once you…

    John Battelle's Search Blog- 15 readers -
  • Integrations (and Metaservices) For The Win

    … A GeckoBoard sample dashboard, integrating half a dozen separate data services. What makes for a truly NewCo business? I’ve been giving this question a lot of thought the past six or so months, leading to posts like Maybe The Best Way To Change the World Is To Start a Company, Living Systems and The Information First Company, What Makes a NewCo…

    John Battelle's Search Blogin Facebook- 8 readers -
  • Remember the Internet When Considering The Things

    … Last month I sat down with my old pal Jay Adelson (Digg, Revision 3, Equinix, SimpleGeo) who together with his partner Andy Smith is raising a new fund focused on the Internet of Things. Our goal was to get caught up – I’d tell him about my plans for NewCo, and they’d update me on Center Electric, the fund’s new name. Along the way Jay shared…

    John Battelle's Search Blog- 23 readers -
  • Metromile: A FitBit for Your Car

    … The Metromile staff in front of their SF HQ (Preston is in the red shirt in the back right). Ever since writing Living Systems and The Information First Company last Fall, I’ve been citing Earnest, the financial services startup, as a poster child for what I mean by an “information-first” company. But earlier this month I met with another…

    John Battelle's Search Blog- 15 readers -
  • App Stores Must Go

    … 2014 was the year the industry woke up to the power of mobile app installs, and the advertising platforms that drive them. Facebook’s impressive mobile revenue numbers – 66% of its Q3 2014 revenue and growing – are a proxy for the mobile economy at large, and while the company doesn’t divulge what percentage of that revenue is app install…

    John Battelle's Search Blogin Google Facebook Twitter- 18 readers -
  • The Next Stage of Mobile Quickening: Links Get Intelligent

    … link. 6. Friend does NOT have Branch’s app installed, so is linked to the Branch app download landing page in the iTunes store. **THIS IS FRICTION POINT #1. In an ideal world, a potential customer should not have to go through the Apple app store just to view a cool media object that’s been shared (this wouldn’t happen on the web). ** 7. Friend…

    John Battelle's Search Blogin Mobile Facebook- 8 readers -
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    … server), AdMeld (supply side platform), AdWords (search), AdMobs (mobile), Teracent (targeting), Invite Media (demand side platform), spider.io (anti-fraud), Adometry (attribution) and many others. So why would anyone want to challenge Google’s dominance? Because if you’re a major Internet player, you can’t afford to hand Google all the leverage…

    John Battelle's Search Blogin EMail- 11 readers -
  • Why I’m Watching Deep Linking In Mobile

    … The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space…

    John Battelle's Search Blogin Mobile- 14 readers -
  • A Return To Form In Media

    … Once upon a time, print was a vibrant medium, a platform where entrepreneurial voices created new forms of value, over and over again. I’ll admit it was my native platform, at least for a while – Wired and The Industry Standard were print-driven companies, though they both innovated online, and the same could be said for Make, which I helped…

    John Battelle's Search Blog- 18 readers -
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