The Web As Platform

  • Metaservices FTW!

    …. It’s not rocket science, and that’s kind of the point. It’s great. It’s right. It’s going to work — but only if we remember the other side of the coin. Links should go both ways, after all. If Prompt and others like it want to win, they have to become a clearing house for both data going out — our commands — as well as data coming in. It’s one thing…

    John Battelle's Search Blog- 20 readers -
  • Mobile Gets a Back Button

    … I just opened an email on my phone. It was from a fellow I don’t know, inviting me to an event I’d never heard of. Intrigued, I clicked on the fellow’s LinkedIn, which was part of his email signature. That link opened the LinkedIn app on my phone. In the fellow’s LI feed was another link, this one to a tweet he had mentioned in his feed…

    John Battelle's Search Blog- 21 readers -
  • Innovation Happens Everywhere Now: Barcelona-based Typeform Proves It

    … a Macintosh and interact without any prompting. Adding to the challenge and humor of the story, the client was a toilet company – not exactly the kind of product one readily discusses in a public setting. The partners created a friendly platform that elicited responses in a conversational interface, and the core of Typeform was born. For the rest…

    John Battelle's Search Blog- 13 readers -
  • Integrations (and Metaservices) For The Win

    … noticing these integration-driven businesses, I saw them everywhere. Sure, Facebook and Google (and all the platforms) have been integrators forever, but they fail to solve more specific and/or bespoke problems inherent to individual use cases. Across online marketing, for example, tools like AppBoy, ZenDesk, and MailChimp lead with their metaservice…

    John Battelle's Search Blogin Facebook- 6 readers -
  • Remember the Internet When Considering The Things

    … Last month I sat down with my old pal Jay Adelson (Digg, Revision 3, Equinix, SimpleGeo) who together with his partner Andy Smith is raising a new fund focused on the Internet of Things. Our goal was to get caught up – I’d tell him about my plans for NewCo, and they’d update me on Center Electric, the fund’s new name. Along the way Jay shared…

    John Battelle's Search Blog- 23 readers -
  • Metromile: A FitBit for Your Car

    …. Let’s back up, and start at the beginning. Metromile began as the brainchild of David Friedberg, co-founder and CEO of yet another information-first insurance breakout, Climate Corp. Climate opened up reams of new information flows for the farming industry, and along the way was acquired by agribusiness giant Monsanto for more than $1 billion…

    John Battelle's Search Blog- 14 readers -
  • App Stores Must Go

    … 2014 was the year the industry woke up to the power of mobile app installs, and the advertising platforms that drive them. Facebook’s impressive mobile revenue numbers – 66% of its Q3 2014 revenue and growing – are a proxy for the mobile economy at large, and while the company doesn’t divulge what percentage of that revenue is app install…

    John Battelle's Search Blogin Google Facebook Twitter- 18 readers -
  • The Next Stage of Mobile Quickening: Links Get Intelligent

    … be a dead easy problem, but thanks to the way the mobile ecosystem has played out, it’s just not. (Alex has written up a great overview of his journey at Branch, worth reading here). A month or so I wrote Early Lessons From My Mobile Deep Dive: The Quickening Is Nigh, an overview of my initial learnings as I explored today’s mobile landscape. A major…

    John Battelle's Search Blogin Mobile Facebook- 8 readers -
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    … real time information on the database of intentions. Adtech may be today’s poster child of stock market slumps, but I think the market is failing to understand adtech’s true value proposition. And that means more deals are on the way. …

    John Battelle's Search Blogin EMail- 10 readers -
  • Why I’m Watching Deep Linking In Mobile

    … The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space…

    John Battelle's Search Blogin Mobile- 13 readers -
  • A Return To Form In Media

    … Once upon a time, print was a vibrant medium, a platform where entrepreneurial voices created new forms of value, over and over again. I’ll admit it was my native platform, at least for a while – Wired and The Industry Standard were print-driven companies, though they both innovated online, and the same could be said for Make, which I helped…

    John Battelle's Search Blog- 17 readers -
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