The Web As Platform

  • Metaservices FTW!

    … and desktop web. And now with an emerging, multi-tasking layer of user command and control based on the simplest of interfaces: Text. Check out Prompt, which TechCrunch aptly called “a command line for the real world.” Prompt is about two things. First, integrations with useful mobile services — the chiclets. And second, a simple, social, text-like…

    John Battelle's Search Blog- 22 readers -
  • Mobile Gets a Back Button

    … I just opened an email on my phone. It was from a fellow I don’t know, inviting me to an event I’d never heard of. Intrigued, I clicked on the fellow’s LinkedIn, which was part of his email signature. That link opened the LinkedIn app on my phone. In the fellow’s LI feed was another link, this one to a tweet he had mentioned in his feed…

    John Battelle's Search Blog- 21 readers -
  • Innovation Happens Everywhere Now: Barcelona-based Typeform Proves It

    … Over on the NewCo site, I’ve profiled Typeform, a Barcelona-based NewCo. Below is a short outtake from that piece, if you’d like to read the entire thing, head on over to NewCo, which is publishing more and more pieces on innovative new kinds of companies around the world. One of the best kinds of NewCos are those that are “hindsight obvious…

    John Battelle's Search Blog- 14 readers -
  • Integrations (and Metaservices) For The Win

    … noticing these integration-driven businesses, I saw them everywhere. Sure, Facebook and Google (and all the platforms) have been integrators forever, but they fail to solve more specific and/or bespoke problems inherent to individual use cases. Across online marketing, for example, tools like AppBoy, ZenDesk, and MailChimp lead with their metaservice…

    John Battelle's Search Blogin Facebook- 7 readers -
  • Remember the Internet When Considering The Things

    … Last month I sat down with my old pal Jay Adelson (Digg, Revision 3, Equinix, SimpleGeo) who together with his partner Andy Smith is raising a new fund focused on the Internet of Things. Our goal was to get caught up – I’d tell him about my plans for NewCo, and they’d update me on Center Electric, the fund’s new name. Along the way Jay shared…

    John Battelle's Search Blog- 23 readers -
  • Metromile: A FitBit for Your Car

    … The Metromile staff in front of their SF HQ (Preston is in the red shirt in the back right). Ever since writing Living Systems and The Information First Company last Fall, I’ve been citing Earnest, the financial services startup, as a poster child for what I mean by an “information-first” company. But earlier this month I met with another…

    John Battelle's Search Blog- 15 readers -
  • App Stores Must Go

    … 2014 was the year the industry woke up to the power of mobile app installs, and the advertising platforms that drive them. Facebook’s impressive mobile revenue numbers – 66% of its Q3 2014 revenue and growing – are a proxy for the mobile economy at large, and while the company doesn’t divulge what percentage of that revenue is app install…

    John Battelle's Search Blogin Google Facebook Twitter- 18 readers -
  • The Next Stage of Mobile Quickening: Links Get Intelligent

    … it one step beyond erasing the app store friction, and we can imagine a world where apps work like always on-call services, at the ready to execute their portion of a fluid user experience. Explaining that experience will be the subject of a future post. But for now, amen for folks like Alex and companies like Branch Metrics. Keep up the good work. …

    John Battelle's Search Blogin Mobile Facebook- 8 readers -
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    … server), AdMeld (supply side platform), AdWords (search), AdMobs (mobile), Teracent (targeting), Invite Media (demand side platform), spider.io (anti-fraud), Adometry (attribution) and many others. So why would anyone want to challenge Google’s dominance? Because if you’re a major Internet player, you can’t afford to hand Google all the leverage…

    John Battelle's Search Blogin EMail- 11 readers -
  • Why I’m Watching Deep Linking In Mobile

    … The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space…

    John Battelle's Search Blogin Mobile- 13 readers -
  • A Return To Form In Media

    … Once upon a time, print was a vibrant medium, a platform where entrepreneurial voices created new forms of value, over and over again. I’ll admit it was my native platform, at least for a while – Wired and The Industry Standard were print-driven companies, though they both innovated online, and the same could be said for Make, which I helped…

    John Battelle's Search Blog- 17 readers -
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