The Web As Platform

  • Metaservices FTW!

    … Way back when — well, a few years back anyway— I wrote a series of posts around the idea of “metaservices.” As I mused, I engaged in a bit of derision around the current state (at that point) of the mobile ecosystem, calling it “chiclet-ized” — silos of useful data without a true Internet between them. You know, like individually wrapped cubes…

    John Battelle's Search Blog- 12 readers -
  • Mobile Gets a Back Button

    … I just opened an email on my phone. It was from a fellow I don’t know, inviting me to an event I’d never heard of. Intrigued, I clicked on the fellow’s LinkedIn, which was part of his email signature. That link opened the LinkedIn app on my phone. In the fellow’s LI feed was another link, this one to a tweet he had mentioned in his feed…

    John Battelle's Search Blog- 18 readers -
  • Innovation Happens Everywhere Now: Barcelona-based Typeform Proves It

    … common in the Valley that what initially struck me about Typeform wasn’t its business model, it was its location. The company feels like a typical San Francisco Internet startup, but when you dig in, it’s unique. First, the product. Typeform declares its mission in three simple words: “Make forms awesome.” Sounds pretty mundane, right? But once you…

    John Battelle's Search Blog- 13 readers -
  • Integrations (and Metaservices) For The Win

    …, and posts on NewCos like MetroMile and Jack. But lately I’ve noticed a strong theme running through a number of interesting and successful businesses: Integrations. From Acxiom and sovrn (where I am a board member) to Slack, Gecko and Zapier (where I am a happy customer), these companies are thriving because they have built a platform based…

    John Battelle's Search Blogin Facebook- 5 readers -
  • Remember the Internet When Considering The Things

    … Last month I sat down with my old pal Jay Adelson (Digg, Revision 3, Equinix, SimpleGeo) who together with his partner Andy Smith is raising a new fund focused on the Internet of Things. Our goal was to get caught up – I’d tell him about my plans for NewCo, and they’d update me on Center Electric, the fund’s new name. Along the way Jay shared…

    John Battelle's Search Blog- 21 readers -
  • Metromile: A FitBit for Your Car

    … The Metromile staff in front of their SF HQ (Preston is in the red shirt in the back right). Ever since writing Living Systems and The Information First Company last Fall, I’ve been citing Earnest, the financial services startup, as a poster child for what I mean by an “information-first” company. But earlier this month I met with another…

    John Battelle's Search Blog- 14 readers -
  • App Stores Must Go

    … advertising, estimates range from a third to a half – which means that Facebook made anywhere from $700 million to more than a billion dollars in one quarter on app install advertising. That’s potentially $4 billion+ a year of app installs, just on Facebook. Yow. That kind of growth is reminiscent of search revenues a decade ago. But as I’ve written…

    John Battelle's Search Blogin Google Facebook Twitter- 16 readers -
  • The Next Stage of Mobile Quickening: Links Get Intelligent

    …″ in mobile apps, Alex concluded. “We are just figuring out how to turn on the Internet on the phone.” When I start to think about where this goes from here, I start to get very excited – intelligent links are the beginning of a whole new mobile experience. The next step is to break down the hegemony of the app store itself – why should we have…

    John Battelle's Search Blogin Mobile Facebook- 8 readers -
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    … server), AdMeld (supply side platform), AdWords (search), AdMobs (mobile), Teracent (targeting), Invite Media (demand side platform), spider.io (anti-fraud), Adometry (attribution) and many others. So why would anyone want to challenge Google’s dominance? Because if you’re a major Internet player, you can’t afford to hand Google all the leverage…

    John Battelle's Search Blogin EMail- 10 readers -
  • Why I’m Watching Deep Linking In Mobile

    … The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space…

    John Battelle's Search Blogin Mobile- 13 readers -
  • A Return To Form In Media

    … Once upon a time, print was a vibrant medium, a platform where entrepreneurial voices created new forms of value, over and over again. I’ll admit it was my native platform, at least for a while – Wired and The Industry Standard were print-driven companies, though they both innovated online, and the same could be said for Make, which I helped…

    John Battelle's Search Blog- 17 readers -
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