The Web As Platform

  • Metaservices FTW!

    … Way back when — well, a few years back anyway— I wrote a series of posts around the idea of “metaservices.” As I mused, I engaged in a bit of derision around the current state (at that point) of the mobile ecosystem, calling it “chiclet-ized” — silos of useful data without a true Internet between them. You know, like individually wrapped cubes…

    John Battelle's Search Blog- 16 readers -
  • Mobile Gets a Back Button

    …. The tweet happened to be from a person I know, so I clicked on it, and the Twitter app opened on my phone. I read the tweet, then pressed the back button and…. Wait, the WHAT? The back button? But…back buttons only exist in a Browser, on the PC Web, right? Yes, that used to be true, but finally, after years of chicletized, silo’d apps that refuse…

    John Battelle's Search Blog- 21 readers -
  • Innovation Happens Everywhere Now: Barcelona-based Typeform Proves It

    … a Macintosh and interact without any prompting. Adding to the challenge and humor of the story, the client was a toilet company – not exactly the kind of product one readily discusses in a public setting. The partners created a friendly platform that elicited responses in a conversational interface, and the core of Typeform was born. For the rest…

    John Battelle's Search Blog- 13 readers -
  • Integrations (and Metaservices) For The Win

    …, and posts on NewCos like MetroMile and Jack. But lately I’ve noticed a strong theme running through a number of interesting and successful businesses: Integrations. From Acxiom and sovrn (where I am a board member) to Slack, Gecko and Zapier (where I am a happy customer), these companies are thriving because they have built a platform based…

    John Battelle's Search Blogin Facebook- 5 readers -
  • Remember the Internet When Considering The Things

    … Last month I sat down with my old pal Jay Adelson (Digg, Revision 3, Equinix, SimpleGeo) who together with his partner Andy Smith is raising a new fund focused on the Internet of Things. Our goal was to get caught up – I’d tell him about my plans for NewCo, and they’d update me on Center Electric, the fund’s new name. Along the way Jay shared…

    John Battelle's Search Blog- 22 readers -
  • Metromile: A FitBit for Your Car

    … The Metromile staff in front of their SF HQ (Preston is in the red shirt in the back right). Ever since writing Living Systems and The Information First Company last Fall, I’ve been citing Earnest, the financial services startup, as a poster child for what I mean by an “information-first” company. But earlier this month I met with another…

    John Battelle's Search Blog- 14 readers -
  • App Stores Must Go

    … 2014 was the year the industry woke up to the power of mobile app installs, and the advertising platforms that drive them. Facebook’s impressive mobile revenue numbers – 66% of its Q3 2014 revenue and growing – are a proxy for the mobile economy at large, and while the company doesn’t divulge what percentage of that revenue is app install…

    John Battelle's Search Blogin Google Facebook Twitter- 18 readers -
  • The Next Stage of Mobile Quickening: Links Get Intelligent

    … be a dead easy problem, but thanks to the way the mobile ecosystem has played out, it’s just not. (Alex has written up a great overview of his journey at Branch, worth reading here). A month or so I wrote Early Lessons From My Mobile Deep Dive: The Quickening Is Nigh, an overview of my initial learnings as I explored today’s mobile landscape. A major…

    John Battelle's Search Blogin Mobile Facebook- 8 readers -
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    … data use policies and general philosophy are famously confusing to marketers. And beyond Apple, there’s Amazon – which is quietly building out a full stack solution of its own. Oh, and there are several point-solution companies that are now public, or near-public, who want to play as well – AppNexus, Turn, Rubicon, and RocketFuel, which recently…

    John Battelle's Search Blogin EMail- 10 readers -
  • Why I’m Watching Deep Linking In Mobile

    … The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space…

    John Battelle's Search Blogin Mobile- 13 readers -
  • A Return To Form In Media

    … Once upon a time, print was a vibrant medium, a platform where entrepreneurial voices created new forms of value, over and over again. I’ll admit it was my native platform, at least for a while – Wired and The Industry Standard were print-driven companies, though they both innovated online, and the same could be said for Make, which I helped…

    John Battelle's Search Blog- 17 readers -
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