The Work

  • Charting the new course for a southern-Florida university website

    …Florida Atlantic University (FAU) is based in Boca Raton, serving 30,000+ students through its 10 colleges and multiple campuses in southeast Florida. The school’s current website was fragmented, lacked responsiveness needed for today’s mobile-centric society, and didn’t fit the needs of its core audience: digital native millennials. Students and faculty alike struggled to find essential... View Article…

    Starmark- 14 readers -
  • Celebrating Greater Fort Lauderdale’s top restaurants

    …Starmark partnered with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) to promote Crave GFL Restaurant Month — a celebration of Greater Fort Lauderdale’s top restaurants, chefs and cuisine throughout the month of September. The team created a relatable campaign that acknowledges one of the most frustrating parts of dining out…

    Starmark- 12 readers -
  • Easing the parking process for FLL commuters

    …Fort Lauderdale-Hollywood International Airport (FLL) had recently completed a major on-site parking renovation and systems overhaul. Improved designs made parking spaces much easier to find, hence the parking system became faster, easier and more modernized. Even curbside valet parking was added back for all the on-site parking customers who had…

    Starmark- 12 readers -
  • Port Everglades’ Powerhouse Campaign wins Gold

    …Starmark launched the “Florida’s Powerhouse Port” campaign 6 years ago. Today, the campaign continues to communicate and differentiate Port Everglades‘ strategy in powerful ways. It features ever-changing water graphics that illustrate attributes of Port Everglades. For example, an alligator illustration made from moving and splashing water…

    Starmark- 10 readers -
  • How do we infuse haute couture in a website fashion blog?

    …The Forbes Company represents an unparalleled collection of luxury shopping malls for residents and tourists in Orlando, Palm Beach and Naples, Florida. With hundreds of iconic brands and world-class eateries at each location, the malls are destinations unto themselves and they take great pride in reinforcing every fashion-conscious shopper’s…

    Starmarkin How To's- 18 readers -
  • How do we mark 20 years of serving the community?

    …This year commemorates the 19th year Starmark has proudly produced probono work, including this 20th year celebration invitation, for A Child Is Missing (ACIM). A not-for-profit founded and led by Sherry Friedlander, and headquartered in Fort Lauderdale, ACIM works with law enforcement throughout the nation to assist in the early search and recovery of missing... View Article…

    Starmarkin How To's- 11 readers -
  • How do we tap into what motivates vacation seekers?

    …When the Starmark team began concepting a new brand campaign to promote Azul Beach Resorts by Karisma, they kept coming back to one word: time. When you’re with your favorite people in your favorite place, time works differently. You’re allowed time to savor each moment, and every detail feels fresh and unforgettable. You are afforded... View…

    Starmarkin How To's- 11 readers -
  • How to infuse a new level of sophistication into an already iconic brand

    …Nearly five years after launching Greater Fort Lauderdale’s Hello Sunny brand, Starmark was tasked with creating a strategy and campaign that would evolve with the brand’s growth and future vision. After conducting a nationwide brand study, we confirmed that the Hello Sunny campaign had gained equity in terms of defining and differentiating Greater Fort Lauderdale.... View Article…

    Starmarkin How To's- 12 readers -
  • Why marketers should harness the power of a TV channel

    …When Apple announced the new AppleTV and tvOS, they created new opportunities for marketers. This is when the Starmark Lab jumped in to understand the implications of developing apps for TVs. How can a TV channel be used by marketers for new customer acquisition, brand loyalty, or just to communicate with customers? We had to... View Article…

    Starmark- 9 readers -
  • Accelerating the marketing momentum of Greater Fort Lauderdale in the upcoming new year

    …On December 1st, 2016 at the Broward County Convention Center, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) unveiled the destination’s 2017 Marketing Plan at their annual industry luncheon with more than 550 hospitality attendees. During the event, GFLCVB’s President & CEO Stacy Ritter, Starmark’s CMO Lisa Hoffman…

    Starmark- 12 readers -
  • Attracting business to the International Marine Hub in Fort Lauderdale

    …To broaden the scope and reach of the South Florida region’s business climate, the 3rd Annual International Marine Hub Luncheon was held as a result of collaboration between the Greater Fort Lauderdale Alliance, Greater Fort Lauderdale Convention & Visitors Bureau, Marine Industries Association (MIASF) and Starmark. On the opening day of the Fort Lauderdale International... View Article…

    Starmark- 18 readers -
  • How do we capture the allure of Mexico’s first ever overwater bungalows?

    …Everything we imagined and more! A personal oasis. A private retreat. The aqua expanse of the ocean surrounding you. The Palafitos at El Dorado Maroma by Karisma recently debuted 30 brand new stand-alone overwater bungalows with glass-bottom floors, private decks with plunge pools, Aguas del Amor showers, and direct access to the Caribbean Sea from…

    Starmarkin How To's- 13 readers -
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