Themediatrust

  • EU Publishers: Clean up your cookies or get burned by GDPR

    … The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon. Europe’s privacy laws are tightening even further, potentially limiting the data that publishers can collect and the ways…

    Digiday- 16 readers -
  • 4 ad industry standards taking aim at ad blocking

    … On a recent edition of the Digiday podcast, Forbes Media CRO Mark Howard referred to ad blocking as an “existential threat” with industry-wide implications. With such a shadow looming, a number of industry leaders have come forward to propose new ad standards. The IAB, The Media Trust and even Adblock Plus have each suggested measures…

    Digiday- 9 readers -