Themediatrustbcs

  • How new ad formats are opening the door to new threats

    … particularly enticing to malware developers. Take the example of a typical video ad placement. “There’s the introduction of a whole additional set of objects,” said Chris Olson, co-founder and CEO of The Media Trust. “One of them is a video player. The video player is just a piece of code; it’s hackable.” “Then within the video structure, it introduces…

    Digiday- 6 readers -
  • HTML5 isn’t perfect: Why creatives need to put UX first

    … The Flash-pocalypse has come and gone. With Google and Adobe officially withdrawing support for Flash, this once-ubiquitous developer tool has drawn its last breath. So now it’s game time: digital creatives must enter the brave new world of HTML5, a supposedly more secure and flexible advertising format. HTML5 has clear benefits over flash…

    Digiday- 12 readers -
  • 4 ad industry standards taking aim at ad blocking

    … On a recent edition of the Digiday podcast, Forbes Media CRO Mark Howard referred to ad blocking as an “existential threat” with industry-wide implications. With such a shadow looming, a number of industry leaders have come forward to propose new ad standards. The IAB, The Media Trust and even Adblock Plus have each suggested measures…

    Digiday- 8 readers -
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