Themediatrustbcs

  • EU Publishers: Clean up your cookies or get burned by GDPR

    … The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon. Europe’s privacy laws are tightening even further, potentially limiting the data that publishers can collect and the ways…

    Digiday- 16 readers -
  • How new ad formats are opening the door to new threats

    … particularly enticing to malware developers. Take the example of a typical video ad placement. “There’s the introduction of a whole additional set of objects,” said Chris Olson, co-founder and CEO of The Media Trust. “One of them is a video player. The video player is just a piece of code; it’s hackable.” “Then within the video structure, it introduces…

    Digiday- 10 readers -
  • HTML5 isn’t perfect: Why creatives need to put UX first

    … The Flash-pocalypse has come and gone. With Google and Adobe officially withdrawing support for Flash, this once-ubiquitous developer tool has drawn its last breath. So now it’s game time: digital creatives must enter the brave new world of HTML5, a supposedly more secure and flexible advertising format. HTML5 has clear benefits over flash…

    Digiday- 17 readers -
  • 4 ad industry standards taking aim at ad blocking

    … On a recent edition of the Digiday podcast, Forbes Media CRO Mark Howard referred to ad blocking as an “existential threat” with industry-wide implications. With such a shadow looming, a number of industry leaders have come forward to propose new ad standards. The IAB, The Media Trust and even Adblock Plus have each suggested measures…

    Digiday- 9 readers -
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