Themediatrustbcs

  • How new ad formats are opening the door to new threats

    … particularly enticing to malware developers. Take the example of a typical video ad placement. “There’s the introduction of a whole additional set of objects,” said Chris Olson, co-founder and CEO of The Media Trust. “One of them is a video player. The video player is just a piece of code; it’s hackable.” “Then within the video structure, it introduces…

    Digiday- 6 readers -
  • HTML5 isn’t perfect: Why creatives need to put UX first

    … transition organizations like the IAB and The Media Trust created performance measurement tools and standards helping the industry to gauge the impact of this new tool on user experience. Creative wins In the end, if the creative idea is strong enough, it can adapt to any restrictions needed to create a strong user experience, creatives say. “You can…

    Digiday- 12 readers -
  • 4 ad industry standards taking aim at ad blocking

    … On a recent edition of the Digiday podcast, Forbes Media CRO Mark Howard referred to ad blocking as an “existential threat” with industry-wide implications. With such a shadow looming, a number of industry leaders have come forward to propose new ad standards. The IAB, The Media Trust and even Adblock Plus have each suggested measures…

    Digiday- 8 readers -
Get the top posts daily into your mailbox!