Theresa Kushner

  • B2B Data-Driven Marketing – Book Interview

    …. Some of these reports became the appendix of the book. This work also shaped my thinking about the table of contents and how the book should flow. But things really took off when my former IBM colleague Theresa Kushner (now at VMWare) volunteered to join me in the project. She wrote half the chapters, and I wrote the other half. We made a great team…

    Heidi Cohen/ Heidi Cohen- 38 readers -
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