Thetradedesk

  • Inside The Trade Desk

    … Located just a few blocks from the beach, The Trade Desk’s Ventura, California headquarters boasts extremely chill vibes for the hub of a company that spans continents. While it’s easy to understand why the nearby beach fosters such a relaxed environment, don’t let the surf atmosphere fool you. It’s no indication of The Trade Desk’s ambition…

    Digiday- 8 readers -
  • Radio gets a second act with programmatic audio

    … Radio audiences have declined, but audio is as popular as ever. Streaming music alone generated $2 billion in revenue last year, proving that there’s still demand for sound and opportunity for audio publishers. Delivery methods have changed, but thanks to streaming outlets and podcast publishers, demand for streaming audio grew by 92 percent…

    Digiday- 7 readers -
  • Glass walls and Foosball: How digital industry “start-ups” scale culture as they grow

    … Startups and their accoutrements have captured the imagination of the business world. Foosball tables, hoodies, and millennials have all become shorthand indicators of a young, scrappy, and innovative enterprise. Another signal that a start up is thriving is clearer than one might think: glass walls. During early days, founders huddle together…

    Digiday- 9 readers -
  • Programmatic needs people: The 3 kinds of talent a $22 billion industry needs now

    … With programmatic spending expected to top $22 billion this year, ad tech is hungry for top talent. Despite early fears of a man versus machine job market apocalypse, it’s clear the human element of tech is not going away any time soon. In fact, tech needs more human talent to continue that growth. This month, LinkedIn offered 2,700 open…

    Digiday- 22 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 13 readers -
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