Think Small

Think Small was an advertising campaign for the Volkswagen Beetle, created by Helmut Krone with the copy written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959. It was ranked as the best advertising campaign of the twentieth century by Ad Age, in a survey of North American advertisements. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad, and the work of the ad agency behind it, changed the very nature of advertising—from the way it's created to what you see as a consumer today."
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