Think With Google

    • Content Length: Attention Spans Versus Engagement

      Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip over irrelev ...

      Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … What you choose to measure in your digital activities can determine how you allocate your resources and provide important insights into consumer behavior. Yet with the increased adoption of mobile devices, user behavior changes rapidly. A report from Think With Google details why businesses need to shift toward mobile-first thinking. The main…

    AllTwitter- 9 readers -
  • Report: 30-Second Video Ads Foster Deeper Audience Connection

    … messages. The report, developed in partnership with food and beverage maker Mondelez International and ad agency Droga5, tested three ads for a cereal brand. One ad was more than two minutes, one was 30 seconds and the other was 15 seconds long. Each focused on the same story and each featured the same relative amount of explicit brand…

    AllFacebook- 12 readers -
  • How to win on Black Friday: insights into store traffic trends

    … extension targeting and reach customers who are anywhere from 0.4 to 40 miles from your store. For more tips and tricks this holiday season, check out our Holiday Shopping Readiness guide and Holiday Shopping Survival guide. Elizabeth Fabiani, Product Marketing Manager, Google Shopping 1 Google Data, U.S., Aggregated anonymized internal data from…

    Rob Newton/ Inside AdWordsin How To's- 13 readers -
  • Micro-Moments and Customer Journeys

    … The online marketing industry continues to make progress in providing technology that is enabling marketers to both predict and provide roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible than we ever imagined…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 3 Technology Trends that Marketers Should Watch in 2015

    … campaigns instantly to increase the value they have to their prospects and customers. This new world of connected things is the centerpiece of Google’s latest infographic on the three technology trends that marketers need to watch in 2015. From Think With Google At the start of every year, we all try to predict what’s to come. What trends will shape…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
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