Think With Google

  • The Impact of Micro-Moments on the Consumer Journey

    … very new the idea of micro-moments is in the digital marketing world. Think with Google leads the charge on researching the ways smartphone technology revolutionizes the digital marketing space. Do a cursory google search on micro-moments, and you’ll find that they occur when people reflexively: Turn to a device – increasingly a smartphone…

    Marketing Technology Blog- 17 readers -
  • Why 2017 Will Be the Year of the ‘Micro Moment’

    … Think With Google, the educational arm of the search giant, recently released its take on Google’s Year in Search for 2016. The annual retrospective of all the biggest search trends from the previous year showed that consumers were feeling unsettled by political upheavals and epidemics. Simultaneously, consumers also embraced “near me…

    Street Fight- 22 readers -
  • How Marketers Can Convert Mobile Shoppers Into Sales

    … How Marketers Can Convert Mobile Shoppers Into Sales December 19, 2016 by Bernadette Coleman Leave a Comment Filed Under: Commentary Mobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their recent guide, “A Marketer’s Guide to Holiday Supershoppers” dropped into my email inbox, and it got me…

    Bernadette Coleman/ Street Fightin How To's- 14 readers -
  • Content Length: Attention Spans Versus Engagement

    … on the YouTube Ads Leaderboard in 2014 averaged three minutes Tweet This! – an increase of 47% vs. 2013. And none of the top ads in 2014 and 2015 were under a minute. Ben Jones, Think With Google So for a decade, when asked “How long?”, I’ve always said long enough to tell the story and no longer. For our clients, that’s lead to us publishing less…

    Douglas Karr/ Marketing Technology Blogin Content- 17 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … What you choose to measure in your digital activities can determine how you allocate your resources and provide important insights into consumer behavior. Yet with the increased adoption of mobile devices, user behavior changes rapidly. A report from Think With Google details why businesses need to shift toward mobile-first thinking. The main…

    AllTwitter- 10 readers -
  • Report: 30-Second Video Ads Foster Deeper Audience Connection

    … Video ad performance is increasing rapidly, and more advertisers are starting to realize the power of visual media. While many advertisers know video is almost always better than display ads when it comes to brand recall, there’s still a lot that can be optimized. A report from Think With Google examines the impact of video length on marketing…

    AllFacebook- 13 readers -
  • Report: People Have Watched 110 Million Hours of Election Coverage on YouTube

    …, it’s a two way street, and social is also influencing voters. Online video has become a major force for both voters and candidates. Google’s data indicates that people have watched more than 110 million hours of candidate- and issues-related content on YouTube; 100 times the amount of time it would take to watch all the election content from…

    AllTwitterin Social Google- 15 readers -
  • How to win on Black Friday: insights into store traffic trends

    … extension targeting and reach customers who are anywhere from 0.4 to 40 miles from your store. For more tips and tricks this holiday season, check out our Holiday Shopping Readiness guide and Holiday Shopping Survival guide. Elizabeth Fabiani, Product Marketing Manager, Google Shopping 1 Google Data, U.S., Aggregated anonymized internal data from…

    Rob Newton/ Inside AdWordsin How To's- 15 readers -
  • Micro-Moments and Customer Journeys

    …. Cisco has provided research that the average product purchased has over 800 distinct customer journeys that lead to it. Think about your purchase decisions and how you bounce between research, online, in-store, email, search, and other strategies as you continue down the road to a decision. No wonder why sales and marketing professionals struggle…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 3 Technology Trends that Marketers Should Watch in 2015

    … campaigns instantly to increase the value they have to their prospects and customers. This new world of connected things is the centerpiece of Google’s latest infographic on the three technology trends that marketers need to watch in 2015. From Think With Google At the start of every year, we all try to predict what’s to come. What trends will shape…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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