Think With Google

    • Keep the Pace: Preparing for the Google Speed Update

      Loading speed has become an integral part of SEO, being a factor in the overall user experience. It has been proven numerous times that fast loading speeds help users stay longer in a website, ensuring that you have steady traffic and a lower bounce rate. There are a variety of ways to lower loading times, which include using WordPress tools, along with some effective site opt ...

      SEO Hacker Blogin Google- 7 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … very new the idea of micro-moments is in the digital marketing world. Think with Google leads the charge on researching the ways smartphone technology revolutionizes the digital marketing space. Do a cursory google search on micro-moments, and you’ll find that they occur when people reflexively: Turn to a device – increasingly a smartphone…

    Marketing Technology Blog- 30 readers -
  • Why 2017 Will Be the Year of the ‘Micro Moment’

    … Think With Google, the educational arm of the search giant, recently released its take on Google’s Year in Search for 2016. The annual retrospective of all the biggest search trends from the previous year showed that consumers were feeling unsettled by political upheavals and epidemics. Simultaneously, consumers also embraced “near me…

    Street Fight- 26 readers -
  • How Marketers Can Convert Mobile Shoppers Into Sales

    … to purchase from, and then along the way found another business with a better deal. According to Think with Google, this is the experience for 76% of mobile shoppers. Mobile Shoppers Have Lower Brand Loyalty ­– With the ability to instantly check pricing, availability, and other options for similar products and services, mobile shoppers can find a better…

    Bernadette Coleman/ Street Fightin How To's- 20 readers -
  • Content Length: Attention Spans Versus Engagement

    … that are actionable. It’s viewed 1,000 times with 10% of viewers watching the entire length of the video. You get just a few inquiries to your business and close your first $100,000 contract. Which one was a better strategy for your business? I’m not knocking short content. Easily consumable content can build awareness and leave a breadcrumb…

    Douglas Karr/ Marketing Technology Blogin Content- 31 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 12 readers -
  • Report: 30-Second Video Ads Foster Deeper Audience Connection

    … Video ad performance is increasing rapidly, and more advertisers are starting to realize the power of visual media. While many advertisers know video is almost always better than display ads when it comes to brand recall, there’s still a lot that can be optimized. A report from Think With Google examines the impact of video length on marketing…

    AllFacebook- 14 readers -
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