Think With Google

  • The Impact of Micro-Moments on the Consumer Journey

    …, businesses and brands must recognize this as an opportunity to provide information and, simultaneously, showcase who they are and what their business stands for. They need to tell their brand’s story because storytelling is the most powerful way for a consumer to connect with a brand. Hubspot frequently advocates the importance of storytelling…

    Marketing Technology Blog- 29 readers -
  • Why 2017 Will Be the Year of the ‘Micro Moment’

    … Think With Google, the educational arm of the search giant, recently released its take on Google’s Year in Search for 2016. The annual retrospective of all the biggest search trends from the previous year showed that consumers were feeling unsettled by political upheavals and epidemics. Simultaneously, consumers also embraced “near me…

    Street Fight- 26 readers -
  • How Marketers Can Convert Mobile Shoppers Into Sales

    … to purchase from, and then along the way found another business with a better deal. According to Think with Google, this is the experience for 76% of mobile shoppers. Mobile Shoppers Have Lower Brand Loyalty ­– With the ability to instantly check pricing, availability, and other options for similar products and services, mobile shoppers can find a better…

    Bernadette Coleman/ Street Fightin How To's- 19 readers -
  • Content Length: Attention Spans Versus Engagement

    … the viewer that’s watching.I believe too many marketers pay attention to bounce rates and views without analyzing the I believe too many marketers pay attention to bounce rates and views without analyzing conversions. Let’s look at a couple scenarios: You produce a brief 2-minute overview video of your products and services and it’s viewed 10,000 times…

    Douglas Karr/ Marketing Technology Blogin Content- 31 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 12 readers -
  • Report: 30-Second Video Ads Foster Deeper Audience Connection

    … Video ad performance is increasing rapidly, and more advertisers are starting to realize the power of visual media. While many advertisers know video is almost always better than display ads when it comes to brand recall, there’s still a lot that can be optimized. A report from Think With Google examines the impact of video length on marketing…

    AllFacebook- 14 readers -
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