Think With Google

  • The Impact of Micro-Moments on the Consumer Journey

    …, businesses and brands must recognize this as an opportunity to provide information and, simultaneously, showcase who they are and what their business stands for. They need to tell their brand’s story because storytelling is the most powerful way for a consumer to connect with a brand. Hubspot frequently advocates the importance of storytelling…

    Marketing Technology Blog- 21 readers -
  • Why 2017 Will Be the Year of the ‘Micro Moment’

    … Think With Google, the educational arm of the search giant, recently released its take on Google’s Year in Search for 2016. The annual retrospective of all the biggest search trends from the previous year showed that consumers were feeling unsettled by political upheavals and epidemics. Simultaneously, consumers also embraced “near me…

    Street Fight- 25 readers -
  • How Marketers Can Convert Mobile Shoppers Into Sales

    … How Marketers Can Convert Mobile Shoppers Into Sales December 19, 2016 by Bernadette Coleman Leave a Comment Filed Under: Commentary Mobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their recent guide, “A Marketer’s Guide to Holiday Supershoppers” dropped into my email inbox, and it got me…

    Bernadette Coleman/ Street Fightin How To's- 18 readers -
  • Content Length: Attention Spans Versus Engagement

    … the viewer that’s watching.I believe too many marketers pay attention to bounce rates and views without analyzing the I believe too many marketers pay attention to bounce rates and views without analyzing conversions. Let’s look at a couple scenarios: You produce a brief 2-minute overview video of your products and services and it’s viewed 10,000 times…

    Douglas Karr/ Marketing Technology Blogin Content- 25 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 11 readers -
  • Report: 30-Second Video Ads Foster Deeper Audience Connection

    … Video ad performance is increasing rapidly, and more advertisers are starting to realize the power of visual media. While many advertisers know video is almost always better than display ads when it comes to brand recall, there’s still a lot that can be optimized. A report from Think With Google examines the impact of video length on marketing…

    AllFacebook- 14 readers -
  • How to win on Black Friday: insights into store traffic trends

    … This holiday season, shoppers will turn to their most important shopping assistant — their smartphone — to research, browse and compare products in countless moments throughout the day. This is especially true as shoppers head into stores for one of the biggest shopping weeks of the year. In fact, mobile searches per user were 11% higher…

    Rob Newton/ Inside AdWordsin How To's- 16 readers -
  • Micro-Moments and Customer Journeys

    …. Cisco has provided research that the average product purchased has over 800 distinct customer journeys that lead to it. Think about your purchase decisions and how you bounce between research, online, in-store, email, search, and other strategies as you continue down the road to a decision. No wonder why sales and marketing professionals struggle…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 3 Technology Trends that Marketers Should Watch in 2015

    … campaigns instantly to increase the value they have to their prospects and customers. This new world of connected things is the centerpiece of Google’s latest infographic on the three technology trends that marketers need to watch in 2015. From Think With Google At the start of every year, we all try to predict what’s to come. What trends will shape…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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