Think With Google

    • Why 2017 Will Be the Year of the ‘Micro Moment’

      Think With Google, the educational arm of the search giant, recently released its take on Google’s Year in Search for 2016. The annual retrospective of all the biggest search trends from the previous year showed that consumers were feeling unsettled by political upheavals and epidemics. Simultaneously, consumers also embraced “near me” and similar searches like never before.

      Street Fight- 22 readers -
    • The Impact of Micro-Moments on the Consumer Journey

      A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how very new the idea of micro-moment ...

      Marketing Technology Blog- 15 readers -
  • How Marketers Can Convert Mobile Shoppers Into Sales

    … How Marketers Can Convert Mobile Shoppers Into Sales December 19, 2016 by Bernadette Coleman Leave a Comment Filed Under: Commentary Mobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their recent guide, “A Marketer’s Guide to Holiday Supershoppers” dropped into my email inbox, and it got me…

    Bernadette Coleman/ Street Fightin How To's- 13 readers -
  • Content Length: Attention Spans Versus Engagement

    …. Heck, I drove to Florida and listened to the Serial Podcast for 8 hours on the road. Over the weekends, my friends often joke about binge-watching entire seasons of shows! Is that a short attention span? Absolutely not. Even advertising consumption is changing. Here’s a recent study from YouTube on Video Ad Length: The average length of ads…

    Douglas Karr/ Marketing Technology Blogin Content- 14 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … goals and your measurement KPIs (key performance indicators), it hinders your ability to drive the results you really want. Personalization and cross-platform promotion are also essential areas of focus for the present and future of businesses. Closing the gap between platforms, devices and shopping/research sessions, in addition to the online/offline…

    AllTwitter- 9 readers -
  • Report: 30-Second Video Ads Foster Deeper Audience Connection

    … messages. The report, developed in partnership with food and beverage maker Mondelez International and ad agency Droga5, tested three ads for a cereal brand. One ad was more than two minutes, one was 30 seconds and the other was 15 seconds long. Each focused on the same story and each featured the same relative amount of explicit brand…

    AllFacebook- 13 readers -
  • How to win on Black Friday: insights into store traffic trends

    … extension targeting and reach customers who are anywhere from 0.4 to 40 miles from your store. For more tips and tricks this holiday season, check out our Holiday Shopping Readiness guide and Holiday Shopping Survival guide. Elizabeth Fabiani, Product Marketing Manager, Google Shopping 1 Google Data, U.S., Aggregated anonymized internal data from…

    Rob Newton/ Inside AdWordsin How To's- 15 readers -
  • Micro-Moments and Customer Journeys

    …. Cisco has provided research that the average product purchased has over 800 distinct customer journeys that lead to it. Think about your purchase decisions and how you bounce between research, online, in-store, email, search, and other strategies as you continue down the road to a decision. No wonder why sales and marketing professionals struggle…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 3 Technology Trends that Marketers Should Watch in 2015

    … campaigns instantly to increase the value they have to their prospects and customers. This new world of connected things is the centerpiece of Google’s latest infographic on the three technology trends that marketers need to watch in 2015. From Think With Google At the start of every year, we all try to predict what’s to come. What trends will shape…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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