Thinknear

  • 10 Top Location-Based Marketing Campaigns of 2015

    … and a 500 percent increase in mobile site traffic — and brought in more than a few new patients, too. Thinknear and Whole Foods Geo-Conquest Rival Grocers: The gourmet uber-market used location data to improve post-click conversion rates for its mobile ads, while edging out local competitors. It tapped Thinknear to place geofences around a number…

    Street Fightin EMail- 33 readers -
  • LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

    … by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress; Geoconquesting in real life thanks to Zo Rooms vs. OYO Rooms. Chuck Martin joins us to talk about the latest Thinknear Location Score…

    Asif Khan/ Street Fight- 7 readers -
  • Report: More Than Half of Mobile Location Data is Inaccurate

    … data not content, has suddenly put an price tag on the data quality problem on mobile exchanges. A new report from Thinknear suggests the problem is only getting worse at least when it comes to location data. The mobile advertising company found that the quality of location data, which publishers attach to inventory passed onto programmatic…

    Steven Jacobs/ Street Fightin Mobile- 14 readers -
  • Study: Mobile’s Data Problem Is Getting Worse

    … three months as publishers move more inventory to programmatic environments. The report, released by Thinknear, the mobile advertising subsidiary of mapping giant Telenav, found that of the 68% of mobile ad impressions which include a latitude-longitude, only 37% of those coordinates are accurate to 100 meters (roughly the size of a football field…

    Steven Jacobs/ Street Fightin Mobile- 7 readers -
  • Could the Mobile Ad Industry Spin off a Data Business?

    …, dramatically expanding the reach of consumer location data. Meanwhile, the number of publishers passing along ad requests to programmatic buying exchanges, which serve as the mine through which these companies extract most of their consumer data, has grown considerably. Brett Kohn, vice president of marketing at Thinknear, a San Francisco-based mobile…

    Steven Jacobs/ Street Fightin Mobile- 10 readers -
  • Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

    … networks, and/or GPS. This, not beacons, is what we mean when we say “location” for the majority of mobile ad inventory. The degree of precision calculated for location services-derived data is measured through the number of decimal places included in a lat/long of an ad request. Three decimal places give us a user’s location to within around 100 meters…

    Street Fightin Mobile- 20 readers -
  • Grading Street Fight’s 2014 Predictions

    … is still expanding, but the core point-of-sale offering is now competitive, if not better, than the systems offered by legacy firms such Micros (which sold for$ 5.3 billion.) Eli Portnoy, Former GM, Thinknear “2013 was the year that mobile stopped being about experimentation and started being about results. Huge investments in mobile from major…

    Steven Jacobs/ Street Fightin Mobile- 17 readers -
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