Thinknear

  • 10 Top Location-Based Marketing Campaigns of 2015

    … a 4.69 percent post-click conversion rate — more than three times the national average of 1.43 percent. Charlotte Russe Shoppers Overwhelmingly Opt In to GPShopper’s Push Notifications: In April, San Diego-based young women’s casual clothing chain Charlotte Russe partnered with proximity retail platform GPShopper on building out its online…

    Street Fightin EMail- 28 readers -
  • LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

    … LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life May 22, 2015 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Fujitsu’s Ubiquitouswear; SocialRadar’s LocationKit; Domino’s order…

    Asif Khan/ Street Fight- 7 readers -
  • Report: More Than Half of Mobile Location Data is Inaccurate

    … data not content, has suddenly put an price tag on the data quality problem on mobile exchanges. A new report from Thinknear suggests the problem is only getting worse at least when it comes to location data. The mobile advertising company found that the quality of location data, which publishers attach to inventory passed onto programmatic…

    Steven Jacobs/ Street Fightin Mobile- 10 readers -
  • Study: Mobile’s Data Problem Is Getting Worse

    … three months as publishers move more inventory to programmatic environments. The report, released by Thinknear, the mobile advertising subsidiary of mapping giant Telenav, found that of the 68% of mobile ad impressions which include a latitude-longitude, only 37% of those coordinates are accurate to 100 meters (roughly the size of a football field…

    Steven Jacobs/ Street Fightin Mobile- 7 readers -
  • Could the Mobile Ad Industry Spin off a Data Business?

    … but the market for an offline analytics business undoubtedly exists. Businesses spend billions in shopper marketing and consumer research each year and the methods mostly remain extremely inefficient. The question for mobile advertising firms is whether the opportunity is big enough. Steven Jacobs is Street Fight’s deputy editor. Find out more about…

    Steven Jacobs/ Street Fightin Mobile- 10 readers -
  • Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

    … Precision can be a tool for truth, but it can also be used to convincingly stretch the truth. People intuitively assume that very precise numbers are for some reason more accurate than less precise numbers. It’s what we were all taught in high school math and science classes. That’s why we call the digits following the decimal place “significant…

    Street Fightin Mobile- 18 readers -
  • Grading Street Fight’s 2014 Predictions

    … is still expanding, but the core point-of-sale offering is now competitive, if not better, than the systems offered by legacy firms such Micros (which sold for$ 5.3 billion.) Eli Portnoy, Former GM, Thinknear “2013 was the year that mobile stopped being about experimentation and started being about results. Huge investments in mobile from major…

    Steven Jacobs/ Street Fightin Mobile- 14 readers -
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