Thinknear

  • 10 Top Location-Based Marketing Campaigns of 2015

    … is still live. Last year’s “Unwrapped” campaign brought in 7,000 new donors and raised $1.4 million. inMarket, Wells Fargo Bring out Beacons in Support of Zac Brown Band’s Veterans’ Benefit at Wrigley: In another example of trying to “do well by doing good,” beacon platform inMarket expanded the use of its proximity marketing tools from retail…

    Street Fightin EMail- 47 readers -
  • LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

    … by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress; Geoconquesting in real life thanks to Zo Rooms vs. OYO Rooms. Chuck Martin joins us to talk about the latest Thinknear Location Score…

    Asif Khan/ Street Fight- 9 readers -
  • Report: More Than Half of Mobile Location Data is Inaccurate

    … Report: More Than Half of Mobile Location Data is Inaccurate May 14, 2015 by Steven Jacobs Leave a Comment Filed Under: Field Notes Its been a banner year for the mobile advertising, but the industry still faces structural issues that could inhibit growth. To wit: the growing importance of programmatic buying, where marketers buy media via…

    Steven Jacobs/ Street Fightin Mobile- 19 readers -
  • Study: Mobile’s Data Problem Is Getting Worse

    … three months as publishers move more inventory to programmatic environments. The report, released by Thinknear, the mobile advertising subsidiary of mapping giant Telenav, found that of the 68% of mobile ad impressions which include a latitude-longitude, only 37% of those coordinates are accurate to 100 meters (roughly the size of a football field…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • Could the Mobile Ad Industry Spin off a Data Business?

    … but the market for an offline analytics business undoubtedly exists. Businesses spend billions in shopper marketing and consumer research each year and the methods mostly remain extremely inefficient. The question for mobile advertising firms is whether the opportunity is big enough. Steven Jacobs is Street Fight’s deputy editor. Find out more about…

    Steven Jacobs/ Street Fightin Mobile- 14 readers -
  • Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

    … Precision can be a tool for truth, but it can also be used to convincingly stretch the truth. People intuitively assume that very precise numbers are for some reason more accurate than less precise numbers. It’s what we were all taught in high school math and science classes. That’s why we call the digits following the decimal place “significant…

    Street Fightin Mobile- 22 readers -
  • Grading Street Fight’s 2014 Predictions

    … is still expanding, but the core point-of-sale offering is now competitive, if not better, than the systems offered by legacy firms such Micros (which sold for$ 5.3 billion.) Eli Portnoy, Former GM, Thinknear “2013 was the year that mobile stopped being about experimentation and started being about results. Huge investments in mobile from major…

    Steven Jacobs/ Street Fightin Mobile- 22 readers -
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