• 10 Top Location-Based Marketing Campaigns of 2015

    … is still live. Last year’s “Unwrapped” campaign brought in 7,000 new donors and raised $1.4 million. inMarket, Wells Fargo Bring out Beacons in Support of Zac Brown Band’s Veterans’ Benefit at Wrigley: In another example of trying to “do well by doing good,” beacon platform inMarket expanded the use of its proximity marketing tools from retail…

    Street Fightin EMail- 31 readers -
  • LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

    … LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life May 22, 2015 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Fujitsu’s Ubiquitouswear; SocialRadar’s LocationKit; Domino’s order…

    Asif Khan/ Street Fight- 7 readers -
  • Report: More Than Half of Mobile Location Data is Inaccurate

    … data not content, has suddenly put an price tag on the data quality problem on mobile exchanges. A new report from Thinknear suggests the problem is only getting worse at least when it comes to location data. The mobile advertising company found that the quality of location data, which publishers attach to inventory passed onto programmatic…

    Steven Jacobs/ Street Fightin Mobile- 12 readers -
  • Study: Mobile’s Data Problem Is Getting Worse

    … As machines take over the advertising industry, the behavioral data that publishers pass on to marketers has evolved into something like a currency. The value of advertising inventory, once determined by subjective estimations of audience, is now calculated in an instant based on the demand for various bits of information that publishers can…

    Steven Jacobs/ Street Fightin Mobile- 7 readers -
  • Could the Mobile Ad Industry Spin off a Data Business?

    …, dramatically expanding the reach of consumer location data. Meanwhile, the number of publishers passing along ad requests to programmatic buying exchanges, which serve as the mine through which these companies extract most of their consumer data, has grown considerably. Brett Kohn, vice president of marketing at Thinknear, a San Francisco-based mobile…

    Steven Jacobs/ Street Fightin Mobile- 10 readers -
  • Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

    … Precision can be a tool for truth, but it can also be used to convincingly stretch the truth. People intuitively assume that very precise numbers are for some reason more accurate than less precise numbers. It’s what we were all taught in high school math and science classes. That’s why we call the digits following the decimal place “significant…

    Street Fightin Mobile- 19 readers -
  • Grading Street Fight’s 2014 Predictions

    … is still expanding, but the core point-of-sale offering is now competitive, if not better, than the systems offered by legacy firms such Micros (which sold for$ 5.3 billion.) Eli Portnoy, Former GM, Thinknear “2013 was the year that mobile stopped being about experimentation and started being about results. Huge investments in mobile from major…

    Steven Jacobs/ Street Fightin Mobile- 16 readers -
Get the top posts daily into your mailbox!
More from around the web