• 10 Top Location-Based Marketing Campaigns of 2015

    … are the people who are going to come in. Using geo helps to make the signup invitation so much more relevant to the consumer.” Memorial Healthcare System’s Pandora Ads Delivered 500 Percent Increase in Mobile Traffic: Memorial Healthcare System (MHS) has been providing healthcare services to South Florida residents since 1953. Today, it’s the third…

    Street Fightin EMail- 46 readers -
  • LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

    … by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress; Geoconquesting in real life thanks to Zo Rooms vs. OYO Rooms. Chuck Martin joins us to talk about the latest Thinknear Location Score…

    Asif Khan/ Street Fight- 9 readers -
  • Report: More Than Half of Mobile Location Data is Inaccurate

    … data not content, has suddenly put an price tag on the data quality problem on mobile exchanges. A new report from Thinknear suggests the problem is only getting worse at least when it comes to location data. The mobile advertising company found that the quality of location data, which publishers attach to inventory passed onto programmatic…

    Steven Jacobs/ Street Fightin Mobile- 17 readers -
  • Study: Mobile’s Data Problem Is Getting Worse

    … three months as publishers move more inventory to programmatic environments. The report, released by Thinknear, the mobile advertising subsidiary of mapping giant Telenav, found that of the 68% of mobile ad impressions which include a latitude-longitude, only 37% of those coordinates are accurate to 100 meters (roughly the size of a football field…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • Could the Mobile Ad Industry Spin off a Data Business?

    … advertising firm that competes with PlaceIQ, says the amount of ad requests with latitude and longitude data more than doubled last year. The company, like its competitors, uses the data passed along in mobile advertising request to compile profiles of the users for each device. Kohn says the company, which is part of mapping giant Telenav, does…

    Steven Jacobs/ Street Fightin Mobile- 13 readers -
  • Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

    … Precision can be a tool for truth, but it can also be used to convincingly stretch the truth. People intuitively assume that very precise numbers are for some reason more accurate than less precise numbers. It’s what we were all taught in high school math and science classes. That’s why we call the digits following the decimal place “significant…

    Street Fightin Mobile- 22 readers -
  • Hyperlocal Execs’ 2015 Predictions (Part Two):, xAd, Yodle, VendAsta

    … be higher than what they expected. The natural focus of attention on differentiation will need to take a back seat to the demand of building easily accessible, low churn, high value solutions to much wider audiences. *** Marketers will find ways to use more of mobile’s capabilities. Eli Portnoy, GM, Thinknear 2014 was the year that location became…

    Street Fight- 35 readers -
  • Grading Street Fight’s 2014 Predictions

    … recognize that the current model atrophied as it scaled. But surprise: following the sale of Patch, Comcast resurrected Everyblock, its more data-driven take on a hyperlocal community site. The cable giant plans to expand the project from a small pilot to neighborhoods in Boston, Houston and Florida. Meanwhile, the Sun-Times launched its own…

    Steven Jacobs/ Street Fightin Mobile- 18 readers -
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