Thinknear

  • 10 Top Location-Based Marketing Campaigns of 2015

    … and a 500 percent increase in mobile site traffic — and brought in more than a few new patients, too. Thinknear and Whole Foods Geo-Conquest Rival Grocers: The gourmet uber-market used location data to improve post-click conversion rates for its mobile ads, while edging out local competitors. It tapped Thinknear to place geofences around a number…

    Street Fightin EMail- 41 readers -
  • LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

    … LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life May 22, 2015 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Fujitsu’s Ubiquitouswear; SocialRadar’s LocationKit; Domino’s order…

    Asif Khan/ Street Fight- 7 readers -
  • Report: More Than Half of Mobile Location Data is Inaccurate

    … Report: More Than Half of Mobile Location Data is Inaccurate May 14, 2015 by Steven Jacobs Leave a Comment Filed Under: Field Notes Its been a banner year for the mobile advertising, but the industry still faces structural issues that could inhibit growth. To wit: the growing importance of programmatic buying, where marketers buy media via…

    Steven Jacobs/ Street Fightin Mobile- 16 readers -
  • Study: Mobile’s Data Problem Is Getting Worse

    … As machines take over the advertising industry, the behavioral data that publishers pass on to marketers has evolved into something like a currency. The value of advertising inventory, once determined by subjective estimations of audience, is now calculated in an instant based on the demand for various bits of information that publishers can…

    Steven Jacobs/ Street Fightin Mobile- 7 readers -
  • Could the Mobile Ad Industry Spin off a Data Business?

    …, dramatically expanding the reach of consumer location data. Meanwhile, the number of publishers passing along ad requests to programmatic buying exchanges, which serve as the mine through which these companies extract most of their consumer data, has grown considerably. Brett Kohn, vice president of marketing at Thinknear, a San Francisco-based mobile…

    Steven Jacobs/ Street Fightin Mobile- 12 readers -
  • Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing

    … networks, and/or GPS. This, not beacons, is what we mean when we say “location” for the majority of mobile ad inventory. The degree of precision calculated for location services-derived data is measured through the number of decimal places included in a lat/long of an ad request. Three decimal places give us a user’s location to within around 100 meters…

    Street Fightin Mobile- 22 readers -
  • Grading Street Fight’s 2014 Predictions

    … is still expanding, but the core point-of-sale offering is now competitive, if not better, than the systems offered by legacy firms such Micros (which sold for$ 5.3 billion.) Eli Portnoy, Former GM, Thinknear “2013 was the year that mobile stopped being about experimentation and started being about results. Huge investments in mobile from major…

    Steven Jacobs/ Street Fightin Mobile- 18 readers -
  • Thinknear Chief: ‘No Doubt’ That Consolidation Coming in Mobile Ads

    …, particularly with our Telanav parent and the different technologies we can bring to bear, are giving ourselves a really good opportunity to be one of those winners. Is that consolidation going to start happening soon? Even within Telenav we look at other companies we think might be interesting. I’m not going to give you any names [laughs] but we’re looking…

    Noah Davis/ Street Fightin Mobile- 10 readers -
Get the top posts daily into your mailbox!