• Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism

    … When I first asked people what they thought about the concept of ‘period panties,’ they responded with scrunched faces and genuine confusion. “Wait. How does that work?” “Why would anyone want to bleed in their underwear?” These are the questions that Thinx CEO Miki Agrawal has attempted to answer with content campaigns spewed across New York…

    The Content Strategist- 10 readers -
  • Period Piece

    … feminine hygiene marketing. In recent months, New Yorkers have noticed their subways, cabs, and sidewalks flooded (no pun intended) with campaigns for a product called Thinx, period underwear that holds up to two tampons’ worth of blood and serves as an alternative to traditional menstruation products. But the ads plastered across every train from…

    The Content Strategist- 5 readers -
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