• Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism

    … When I first asked people what they thought about the concept of ‘period panties,’ they responded with scrunched faces and genuine confusion. “Wait. How does that work?” “Why would anyone want to bleed in their underwear?” These are the questions that Thinx CEO Miki Agrawal has attempted to answer with content campaigns spewed across New York…

    The Content Strategist- 11 readers -
  • Period Piece

    … industry is not product innovation. It’s the way companies like Thinx have used the content surrounding these products to liberate the period conversation from sterile and stigmatized language. Hello from the content side When Naama Bloom started HelloFlo, she envisioned a feminine hygiene subscription service. What she wound up with was a content…

    The Content Strategist- 8 readers -
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