Third Party Content

  • Does Anyone Trust Your Content?

    … content – earned media – enters the content marketing mix. Research from Forrester shows that 55 percent of people rely on expert content (credible, third party articles or reviews), while only 32 percent rely on branded content. When asked by Forrester about making a purchase decision, 58 percent of consumers say that expert content would make…

    Robb Henshaw/ Relevancein Content- 13 readers -
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