Third-Party Platforms

  • Apple Takes Over the World: 3 Hot Takes From WWDC

    … takes would have literally set Midtown on fire. Very quickly, we’re seeing a trend of publishers willing to publish on third-party platforms that will drive greater exposure and come with full control of ad revenue. The big question is how long that sweet arrangement will last—and how scorched the media landscape will look if it does. The post Apple Takes Over the World: 3 Hot Takes From WWDC appeared first on The Content Strategist. …

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