Third-Party Validation

  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    … the nontransparent layers whose source is unknown, players are able to conduct business more smoothly. This allows both advertisers and publishers to talk openly and transparently about the elements they are transacting upon. With higher quality ad units in play, advertisers can run more successful campaigns. At the same time, this inventory gives…

    Marketing Technology Blog- 12 readers -