Third Quarter

  • Facebook Changes Definition of Monthly Active Users

    … did not access Facebook itself, but shared content or activity via Facebook Login-integrated websites or applications. Facebook’s previous definition of MAUs follows: We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, used our Messenger app (and is also…

    David Cohen/ AllTwitterin Social Facebook- 220 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … If you still need proof that Facebook has fully transitioned to a mobile company, consider this statistic: At the end of the third quarter of 2014, the social network had 1.35 billion total monthly active users. At the end of the third quarter of 2015, it had 1.385 billion mobile MAUs. The company announced its third-quarter-2015 financial…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Facebook Groups: Facebook’s Newest Stand-Alone App

    … Facebook Groups app in a Newsroom post Tuesday, saying that the app is available in all countries, for iOS and Android. The new Facebook Groups app comes from the social network’s Facebook Creative Labs unit, which has spawned its other stand-alone apps — Rooms, Mentions, Slingshot and Paper. Zuckerberg said during the company’s most recent…

    David Cohen/ AllFacebookin Social- 6 readers -
  • Why Facebook Needs to Focus on the Phone Call

    … Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s…

    AllFacebookin Social Mobile Google Facebook- 10 readers -
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