Third Quarter

  • Facebook Changes Definition of Monthly Active Users

    … Facebook addressed skepticism about the accuracy of its monthly active user figures by changing the way it defines MAUs. The social network said in an email to SocialTimes that it “wanted to provide a cleaner metric,” so starting with its third-quarter-2015 earnings report, it no longer counts what it called “third-party pings,” or people who…

    David Cohen/ AllTwitterin Social Facebook- 223 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … If you still need proof that Facebook has fully transitioned to a mobile company, consider this statistic: At the end of the third quarter of 2014, the social network had 1.35 billion total monthly active users. At the end of the third quarter of 2015, it had 1.385 billion mobile MAUs. The company announced its third-quarter-2015 financial…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • Facebook Groups: Facebook’s Newest Stand-Alone App

    … Facebook Groups app in a Newsroom post Tuesday, saying that the app is available in all countries, for iOS and Android. The new Facebook Groups app comes from the social network’s Facebook Creative Labs unit, which has spawned its other stand-alone apps — Rooms, Mentions, Slingshot and Paper. Zuckerberg said during the company’s most recent…

    David Cohen/ AllFacebookin Social- 9 readers -
  • Why Facebook Needs to Focus on the Phone Call

    … Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s…

    AllFacebookin Social Mobile Google Facebook- 12 readers -
  • 3Q EARNINGS: Mark Zuckerberg Expects Videos on Facebook to ‘Ramp Up’

    Facebook killed the YouTube star? Not quite, but the social network is becoming quite the robust video platform, co-founder and CEO Mark Zuckerberg said during the company’s third-quarter earnings call Tuesday. During the question-and-answer portion of the call, Cowen & Co. analyst John Blackledge asked: Just a couple of questions on video.

    David Cohen/ AllFacebook- 3 readers -
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