Third Quarter

  • Facebook Changes Definition of Monthly Active Users

    … Facebook addressed skepticism about the accuracy of its monthly active user figures by changing the way it defines MAUs. The social network said in an email to SocialTimes that it “wanted to provide a cleaner metric,” so starting with its third-quarter-2015 earnings report, it no longer counts what it called “third-party pings,” or people who…

    David Cohen/ AllTwitterin Social Facebook- 222 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … third-quarter-2015 financial results was generally positive, with WordStream founder and chief technology officer Larry Kim saying in an email to SocialTimes: Facebook has been on a roll with its advertising revenue, and its next big opportunity is with small businesses. Here’s why: Just a few years back, Facebook ads offered questionable ROI…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Facebook Groups: Facebook’s Newest Stand-Alone App

    … Co-founder and CEO Mark Zuckerberg has gone out of his way to mention Facebook’s groups feature during the company’s earnings calls for the third quarter of 2014 and fourth quarter of 2013, hinting during the latter that a stand-alone application might be forthcoming. Forthcoming is now here, as the social network announced the launch of its…

    David Cohen/ AllFacebookin Social- 9 readers -
  • Why Facebook Needs to Focus on the Phone Call

    … — across devices. Beyond rethinking their ad units, they need to rearchitect their discovery and purchase flows from a mobile-first perspective. Calls are the future; it’s time for marketers to answer. Jason Spievak is the co-founder and CEO of call intelligence company Invoca, formerly RingRevenue. Prior to that, he was a director and chief financial officer at voice-over-Internet-protocol software and service provider CallWave, where he led the company’s initial public offering in 2004. Image courtesy of Shutterstock. …

    AllFacebookin Social Mobile Google Facebook- 11 readers -
  • 3Q EARNINGS: Facebook Not Entering the Payments Business on Its Own

    Facebook co-founder and CEO Mark Zuckerberg said during the company’s third-quarter earnings call Tuesday that he envisions Facebook as a collaborator and not a competitor when it comes to electronic payments. During the question-and-answer period of the earnings call, Deutsche Bank analyst Ross Sandler asked: Mark, I don’t think I heard you mention payments in the three-, ...

    David Cohen/ AllFacebook- 3 readers -
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