Third Quarter

  • Facebook Changes Definition of Monthly Active Users

    … did not access Facebook itself, but shared content or activity via Facebook Login-integrated websites or applications. Facebook’s previous definition of MAUs follows: We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, used our Messenger app (and is also…

    David Cohen/ AllTwitterin Social Facebook- 222 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … ROI comparable to search. For example, Marriott uses DPA to re-target travelers based on their travel search habits, and it is now scaling globally across its portfolio of brands. Latin American e-commerce company MercadoLibre uses DPA to re-market over 38 million products in over 13 countries. Both are seeing high ROI and continuing to invest…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Facebook Groups: Facebook’s Newest Stand-Alone App

    … Co-founder and CEO Mark Zuckerberg has gone out of his way to mention Facebook’s groups feature during the company’s earnings calls for the third quarter of 2014 and fourth quarter of 2013, hinting during the latter that a stand-alone application might be forthcoming. Forthcoming is now here, as the social network announced the launch of its…

    David Cohen/ AllFacebookin Social- 7 readers -
  • Why Facebook Needs to Focus on the Phone Call

    … Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s…

    AllFacebookin Social Mobile Google Facebook- 11 readers -
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