Third-Quarter Earnings Call

  • Facebook Changes Definition of Monthly Active Users

    … did not access Facebook itself, but shared content or activity via Facebook Login-integrated websites or applications. Facebook’s previous definition of MAUs follows: We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, used our Messenger app (and is also…

    David Cohen/ AllTwitterin Social Facebook- 226 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … Zuckerberg offered the following overview as part of his opening remarks during the company’s third-quarter earnings call Wednesday: Now, let’s talk about how we’re working to develop our next generation of apps and services. For Instagram, this was a busy quarter. The community celebrated its five-year anniversary and reached a new milestone of 400…

    David Cohen/ AllTwitterin Social Facebook- 33 readers -
  • Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement

    … are pleased with their interest. And eMarketer analyst Lauren Fisher said in an email to SocialTimes: By offering its advertisers a measure of conversion lift, Facebook is smartly catering to advertisers that want to understand how ad dollars aren’t just driving clicks but actual sales. It’s also a great example of how Facebook is continuing to push new and different standards of measurement. Advertisers: What are your early thoughts on Facebook’s new conversion lift measurement capabilities? …

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
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