Third-Quarter Earnings Call

  • Facebook Changes Definition of Monthly Active Users

    … did not access Facebook itself, but shared content or activity via Facebook Login-integrated websites or applications. Facebook’s previous definition of MAUs follows: We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, used our Messenger app (and is also…

    David Cohen/ AllTwitterin Social Facebook- 226 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … in ad tech across Atlas, LiveRail and Facebook Audience Network. This quarter, we expanded the ad formats publishers in Audience Network can add to their mobile apps. On LiveRail, this quarter we began testing age and gender targeting. LiveRail can now deliver over 90 percent accuracy on age and gender segments across desktop, mobile Web and mobile…

    David Cohen/ AllTwitterin Social Facebook- 38 readers -
  • Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement

    … are pleased with their interest. And eMarketer analyst Lauren Fisher said in an email to SocialTimes: By offering its advertisers a measure of conversion lift, Facebook is smartly catering to advertisers that want to understand how ad dollars aren’t just driving clicks but actual sales. It’s also a great example of how Facebook is continuing to push new and different standards of measurement. Advertisers: What are your early thoughts on Facebook’s new conversion lift measurement capabilities? …

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
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