Third-Quarter Earnings Call

  • Facebook Changes Definition of Monthly Active Users

    … Facebook addressed skepticism about the accuracy of its monthly active user figures by changing the way it defines MAUs. The social network said in an email to SocialTimes that it “wanted to provide a cleaner metric,” so starting with its third-quarter-2015 earnings report, it no longer counts what it called “third-party pings,” or people who…

    David Cohen/ AllTwitterin Social Facebook- 226 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … when you’re thinking about a multi-app strategy versus rolling out more products and offerings on Facebook? There’s a difference in Facebook Paper, Messenger, the video viewer on the platform. Just curious how you think about multi-app versus adding more functionality to the mothership. Zuckerberg replied: We view the social space as almost…

    David Cohen/ AllTwitterin Social Facebook- 40 readers -
  • Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement

    … are pleased with their interest. And eMarketer analyst Lauren Fisher said in an email to SocialTimes: By offering its advertisers a measure of conversion lift, Facebook is smartly catering to advertisers that want to understand how ad dollars aren’t just driving clicks but actual sales. It’s also a great example of how Facebook is continuing to push new and different standards of measurement. Advertisers: What are your early thoughts on Facebook’s new conversion lift measurement capabilities? …

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
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