Third-Quarter Earnings Call

  • Facebook Changes Definition of Monthly Active Users

    … Facebook addressed skepticism about the accuracy of its monthly active user figures by changing the way it defines MAUs. The social network said in an email to SocialTimes that it “wanted to provide a cleaner metric,” so starting with its third-quarter-2015 earnings report, it no longer counts what it called “third-party pings,” or people who…

    David Cohen/ AllTwitterin Social Facebook- 223 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … Zuckerberg offered the following overview as part of his opening remarks during the company’s third-quarter earnings call Wednesday: Now, let’s talk about how we’re working to develop our next generation of apps and services. For Instagram, this was a busy quarter. The community celebrated its five-year anniversary and reached a new milestone of 400…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement

    … are pleased with their interest. And eMarketer analyst Lauren Fisher said in an email to SocialTimes: By offering its advertisers a measure of conversion lift, Facebook is smartly catering to advertisers that want to understand how ad dollars aren’t just driving clicks but actual sales. It’s also a great example of how Facebook is continuing to push new and different standards of measurement. Advertisers: What are your early thoughts on Facebook’s new conversion lift measurement capabilities? …

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
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