Thomas Stern

  • How Convenience Stores Can Use SEO to Increase Sales

    … location has, the more credibility it is given by search engines. The local search directory ecosystem is both vast and intertwined. Large data aggregators, such as Infogroup and Localeze, will populate the popular and niche directories like Citysearch and TripAdvisor. Additionally, the search engines look to these data aggregators as an influence…

    ZOG Digital Blogin SEO Google Twitter How To's- 1 readers -
  • Local SEO: The Most Powerful Customer Acquisition Strategy

    Local SEO has the power to dramatically impact sales for quick service restaurants by connecting them with customers at the exact time the consumers are looking to make a meal-time decision. Restaurants aiming to harness the power or local SEO should create a comprehensive strategy that revolves around dedicated landing pages, directory syndication and local link building.

    ZOG Digital Blog- 12 readers -
  • How hotels can gain a competitive advantage with local linguistics for SEO

    …. —————– By Thomas Stern, senior vice president at ZOG Digital The way we speak affects the way we search, and even small differences in search tendencies can make a big difference for hospitality marketers attempting to reach as many qualified prospects as possible. Local search engine optimization (SEO) is a powerful digital marketing strategy that aims…

    ZOG Digital Blogin SEO- 9 readers -
  • EXPERT COLUMN: The Linguistic Analysis How-to Guide for Grocers

    … and optimize individual landing pages based on the information. By following through with this underutilized local SEO strategy, grocers can gain an advantage over competitors. Thomas Stern is a senior vice president for ZOG Digital, a leading independent digital marketing company located in Scottsdale, Arizona that specializes in local SEO. You can reach…

    ZOG Digital Blogin SEO- 11 readers -
  • 4 mobile strategies that can boost sales

    … One area of opportunity for retailers to improve sales is the mobile marketplace. Consumers now spend more time on mobile devices than watching television or using a desktop computer, making mobile marketing more crucial than ever. This article, which features insight from ZOG Digital‘s Thomas Stern, was originally published on FierceCMO…

    ZOG Digital Blogin Social SEO- 1 readers -
  • Top 5 Website Design Tips for Local SEO Success

    … Four out of five people use search engines to research businesses around them. Companies that forgo local SEO strategies are missing out on this massive audience that is actively looking to make purchases and get a leg up on the competition. This article was originally published by Website Magazine. ——- By Thomas Stern, ZOG Digital New…

    ZOG Digital Blogin SEO- 35 readers -
  • Expert Column: Trick to Boosting Local Rankings Grocers are Missing

    … Grocers have a giant marketing opportunity today in the form of local search engine optimization. To rank the highest on local searches, grocers should considering creating several landing pages for each store location and choose directory categories are chosen. This article was originally published on Progress Grocer. ———- By Thomas Stern…

    ZOG Digital Blogin SEO- 8 readers -
Get the top posts daily into your mailbox!