Thomas Stern

  • How Convenience Stores Can Use SEO to Increase Sales

    … By Thomas Stern, ZOG Digital Ninety-seven percent of consumers do research online before shopping locally, according to research by BIA/Kelsey. The same study showed that almost half of consumers use Internet Yellow Pages and other similar online directories to find stores before purchasing local goods or services. For convenience stores…

    ZOG Digital Blogin SEO Google Twitter How To's- 8 readers -
  • Local SEO: The Most Powerful Customer Acquisition Strategy

    … on-page optimization, search engine and directory listings, and local link building. By combining these strategies, restaurants can improve the visibility of their locations at the very moment when a consumer is searching and ready to dine at a local restaurant. Thomas Stern is senior vice president of client services for ZOG Digital…

    ZOG Digital Blogin SEO Mobile- 17 readers -
  • How hotels can gain a competitive advantage with local linguistics for SEO

    … Hotel chains can take advantage of local linguistics to ensure a leg up on the competition. The hotels that take this lesson to heart, which includes making changes to content such as page titles, and sub-headers, links, HTML tags and any other content on the page will see results. This article was originally published by TRO Smith…

    ZOG Digital Blogin SEO- 12 readers -
  • EXPERT COLUMN: The Linguistic Analysis How-to Guide for Grocers

    … and optimize individual landing pages based on the information. By following through with this underutilized local SEO strategy, grocers can gain an advantage over competitors. Thomas Stern is a senior vice president for ZOG Digital, a leading independent digital marketing company located in Scottsdale, Arizona that specializes in local SEO. You can reach…

    ZOG Digital Blogin SEO- 14 readers -
  • 4 mobile strategies that can boost sales

    One area of opportunity for retailers to improve sales is the mobile marketplace. Consumers now spend more time on mobile devices than watching television or using a desktop computer, making mobile marketing more crucial than ever. This article, which features insight from ZOG Digital‘s Thomas Stern, was originally published on FierceCMO.

    ZOG Digital Blog- 1 readers -
  • Top 5 Website Design Tips for Local SEO Success

    … Four out of five people use search engines to research businesses around them. Companies that forgo local SEO strategies are missing out on this massive audience that is actively looking to make purchases and get a leg up on the competition. This article was originally published by Website Magazine. ——- By Thomas Stern, ZOG Digital New…

    ZOG Digital Blogin SEO- 36 readers -
  • Expert Column: Trick to Boosting Local Rankings Grocers are Missing

    … Grocers have a giant marketing opportunity today in the form of local search engine optimization. To rank the highest on local searches, grocers should considering creating several landing pages for each store location and choose directory categories are chosen. This article was originally published on Progress Grocer. ———- By Thomas Stern…

    ZOG Digital Blogin SEO- 15 readers -
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