Thought Leadership

A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention.It can also have a negative connotation due to its similarity with dystopian elements found in the George Orwell novel Nineteen Eighty-Four which includes thoughtcrime and thought police.
Posts about Thought Leadership
  • Why Digital Natives Need Social Media Training Just Like Everyone Else

    … a lot to learn. With the right education and training, digital natives can become true social media experts. Add social media education into your classroom—with resources that have helped almost 40,000 higher education students gain industry-leading digital skills. Learn More The post Why Digital Natives Need Social Media Training Just Like Everyone Else appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 16 readers -
  • Keeping Your Business Safe on Social—Expert Tips from Proofpoint

    … We talk a lot about the opportunities offered by social media, but there’s no denying that there are serious risks that come along with it too. From a damaged reputation to financial losses, there are many ways that social media could potentially end up being more harmful than helpful. Luckily it’s not all doom and gloom. We spoke with David Chan…

    Hootsuite- 11 readers -
  • 5 Tips for a Successful Social Curation Campaign

    … with video attracts 300 percent more traffic and infographics attract up to 832 percent more shares. The social web is becoming increasingly media-driven, and tapping into the power of multimedia will boost your reach beyond expectations. People don’t trust branded content like they trust the authenticity of user-generated posts. Yotpo, a platform…

    AllTwitterin Social- 8 readers -
  • The Difference Between Native Advertising and Content Marketing

    … to an oversaturated market, advertisers have come up with smarter, stealthier and subliminal ways to sneak past the defences of their target consumer — like native advertising and content marketing. What is Native Advertising? Native Advertising is the practice of disguising an ad via the strategic placement to make it appear “native” and non…

    Visual.lyin Content- 17 readers -
  • How I Teach Social Media in My University Classroom

    … created for doing a brand social media audit. Hootsuite’s Student Program I was first introduced to the Hootsuite Student Program a few years ago by William Ward and have been a fan ever since—the program is taught in my class each semester. It’s a wonderful opportunity for students to learn more about how to use the Hootsuite dashboard. While…

    Hootsuite- 8 readers -
  • Why Your Brand’s Content Strategy Should Cover the News

    … and was shared thousands of times across social media, EContent reported. Thought Leadership The Internet is awash in thought pieces because people love reading content with a point of view—content that enlightens and adds value. Expert content can also help brands establish thought leadership and become the go-to leader in their space (and distance…

    Krystal Overmyer/ Relevancein Social Content- 13 readers -
  • Hootsuite’s Ryan Holmes Talks Digital Transformation with RBC CEO Dave McKay

    … to be dangerous. You know, having a Swiss army knife kind of skill set and being able to know a little bit about marketing, a bit about finance, a bit about a number of different areas. So I had a chance of connecting with you a few months ago and I thought you had a really fantastic insight into digital transformation. I wanted to ask you, to start off…

    Hootsuite- 19 readers -
  • Why Content Marketing Needs Ghostwriters

    …-first approach to explain the concept of digitalization to CIOs. He didn’t agree at first. But eventually, we compromised. Each chapter opened with an explanation and then transitioned to a story. In spite of our style differences, our collaboration led to compelling thought leadership that retained his style and brought engaging business stories…

    The Content Strategistin Content- 10 readers -
  • How to Create Great Content and Become a Thought Leader

    …. To rise above and become a true influencer there are two big things anyone has to achieve: 1) Demonstrate thought leadership by actively disseminating information that’s truly smart and valuable, and 2) Get people to recognize how smart and valuable your ideas are. If all your thoughts are in your head, a proprietary database, or somewhere else…

    Nate Birt/ Visual.lyin Content- 10 readers -
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