Thought Leadership

A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention.It can also have a negative connotation due to its similarity with dystopian elements found in the George Orwell novel Nineteen Eighty-Four which includes thoughtcrime and thought police.
Posts about Thought Leadership
    • Our 9 Favorite Pieces of Marketing Wisdom

      We’ve talked to a lot of smart people here on The Content Strategist. CEOs, founders, CMOs, marketing gurus. In fact, we’ve talked to so many smart people that it would take way too much time to have you go back and read through all the interviews to find the best examples of marketing wisdom. So instead, we’ve assembled a “best of” list. Think of it as a “That’s What I Call Music Vol.

      Dillon Baker/ The Content Strategist- 22 readers -
  • The Social Media Survival Guide Your Boss Needs

    … This post was originally published on Medium. Quick poll: How many people do you know who aren’t on LinkedIn, Twitter, or Facebook? With social networks closing in on 3 billion users, social media has become a daily habit for almost everyone. Except, of course, for CEOs—61 percent of Fortune 500 CEOs have no social media presence whatsoever…

    Hootsuitein Social- 21 readers -
  • How the World’s Top CEOs Use Social Media

    … Thought leadership gets a lot of flak in marketing circles. Some of it is fair. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. But just because it’s a new way to refer to an old technique doesn’t mean it’s not effective. New technology has just changed how it’s…

    Dillon Baker/ The Content Strategistin Social How To's- 23 readers -
  • Power of Emotion: 8 Foundations to a More Human Brand

    … Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Branding strategies…

    Pam Moore/ Pam Marketing Nutin Social Content- 21 readers -
  • Why Every Marketer Needs to Care About Content Strategy

    … It goes without saying that in this day of age, no successful marketing program can survive without content. And each year, the competition to grab the attention of consumers gets fiercer and fiercer. But it’s not about producing as much content as your budget can afford, even if that’s what your competitors are doing. Quality Over Quantity…

    Visual.lyin Content- 21 readers -
  • Why Every Marketer Needs to Care About Content Strategy

    … It goes without saying that in this day of age, no successful marketing program can survive without content. And each year, the competition to grab the attention of consumers gets fiercer and fiercer. But it’s not about producing as much content as your budget can afford, even if that’s what your competitors are doing. Quality Over Quantity…

    Visual.lyin Content- 23 readers -
  • Introducing the Content Marketing Maturity Map

    … Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way. In our Content Marketing Maturity Map, we refer to these five levels of maturity as “landmarks” – and they’re all represented by familiar architectural icons…

    Visual.lyin Content- 16 readers -
  • Why Marketers Struggle to Hire the Best Freelance Writers

    … contributors. My job also includes setting the right expectations with our clients so they understand what it’s like to work with a freelance team—often for the first time. (You should’ve seen me trying to explain this to my family during Christmas.) We’re making some substantial progress, like building story rubrics and in-depth training programs…

    The Content Strategist- 42 readers -
  • Why You Need Long-form Storytelling to Become a Thought Leader

    … This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation. Great dramatic arcs are the reason why…

    Visual.lyin Content- 22 readers -
  • What an $85 Watermelon Taught Me About Building a Billion-Dollar Business

    … their offering to better meet demand. Yes, this requires more work and sometimes means going back to the drawing board—but that’s the nature of growing a business. But this isn’t always easy. I’ve experienced the pull of inertia firsthand at Hootsuite. From the beginning, we offered an “enterprise-level” version of our social media management platform…

    Hootsuitein Social- 23 readers -
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