Thought Leadership

A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention.It can also have a negative connotation due to its similarity with dystopian elements found in the George Orwell novel Nineteen Eighty-Four which includes thoughtcrime and thought police.
Posts about Thought Leadership
    • Why Every Marketer Needs to Care About Content Strategy

      It goes without saying that in this day of age, no successful marketing program can survive without content. And each year, the competition to grab the attention of consumers gets fiercer and fiercer. But it’s not about producing as much content as your budget can afford, even if that’s what your competitors are doing. Quality Over Quantity The world doesn’t need any more unawesome content.

      Visual.lyin Content- 18 readers -
    • Introducing the Content Marketing Maturity Map

      Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way. In our Content Marketing Maturity Map, we refer to these five levels of maturity as “landmarks” – and they’re all represented by familiar architectural icons: Stonehenge represents the initi ...

      Visual.lyin Content- 14 readers -
  • Why Marketers Struggle to Hire the Best Freelance Writers

    … “Get us a nurse or a doctor… who can also write.” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network. Regardless of the industry, be it finance, insurance, technology, etc., many of our clients came in with a desire for that perfect hybrid…

    The Content Strategist- 25 readers -
  • Why You Need Long-form Storytelling to Become a Thought Leader

    … This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation. Great dramatic arcs are the reason why…

    Visual.lyin Content- 21 readers -
  • What an $85 Watermelon Taught Me About Building a Billion-Dollar Business

    …—the “dashboard” that users see each time they log in online and check their social networks—had grown seriously out-of-date. But we delayed updating because…well…we thought our product overall was pretty hot stuff and had bigger priorities. But when users began tweeting us to say our interface was “really just awful,” “needs to be on Extreme Makeover…

    Hootsuitein Social- 16 readers -
  • Why Digital Natives Need Social Media Training Just Like Everyone Else

    … Today’s college students are digital natives. An 18-year-old entering her college freshman year this fall was around six years old when Facebook was released and around eight years old when the world met Twitter. Because college students can barely remember a time before social media, many are beaming with confidence about their social media savvy…

    Hootsuitein Social- 20 readers -
  • Keeping Your Business Safe on Social—Expert Tips from Proofpoint

    … We talk a lot about the opportunities offered by social media, but there’s no denying that there are serious risks that come along with it too. From a damaged reputation to financial losses, there are many ways that social media could potentially end up being more harmful than helpful. Luckily it’s not all doom and gloom. We spoke with David Chan…

    Hootsuite- 15 readers -
  • 5 Tips for a Successful Social Curation Campaign

    … visibility, thought leadership, web traffic and buyer engagement. This makes sense when you consider the fact that the social web thrives on content and lots of it; when you don’t have enough resources to create original content at the pace social media thrives on, the solution is to turn to curated content. Social curation without a strategy…

    AllTwitterin Social- 16 readers -
  • The Difference Between Native Advertising and Content Marketing

    … Most of you are exposed to hundreds, maybe thousands, of ads in the span of just one day. In a world that is always switched-on and plugged-in, messages like “buy now” and “subscribe here” are difficult to escape. It shouldn’t come as a surprise that many people have developed natural “adblockers” to tune out and turn off ads. In order to adapt…

    Visual.lyin Content- 23 readers -
  • How I Teach Social Media in My University Classroom

    … Social media is one of my favorite classes to teach at the University of Louisville in Kentucky. It’s inspiring to see so many students who want to pursue a career in the fast-changing field. But social media is one of the most demanding, time-consuming, and challenging courses to teach and take at the university level right now. The social media…

    Hootsuite- 12 readers -
  • Why Your Brand’s Content Strategy Should Cover the News

    …. Native Ads Brands that don’t have the resources to create a media studio in-house can get a taste of the action with native advertising. Native ads mimic the style and form of their platform, whether it’s a cute quiz on Buzzfeed or a serious investigative story on The New York Times. The latter’s story on female inmates, sponsored by Netflix…

    Krystal Overmyer/ Relevancein Social Content- 19 readers -
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