Thought Leadership

A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention.It can also have a negative connotation due to its similarity with dystopian elements found in the George Orwell novel Nineteen Eighty-Four which includes thoughtcrime and thought police.
Posts about Thought Leadership
    • Why You Need Long-form Storytelling to Become a Thought Leader

      This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation.

      Visual.lyin Content- 16 readers -
    • What an $85 Watermelon Taught Me About Building a Billion-Dollar Business

      This post was originally published on Observer. This story sounds like a tall tale from Canada’s Far North, but it’s completely true. It involves a watermelon, some frustrated locals and one stubborn grocery store. And it reveals a few universal—but all-too-often overlooked—business truths. Years ago, a friend of a friend of mine was living in the Yukon.

      Hootsuitein Social- 13 readers -
  • Why Digital Natives Need Social Media Training Just Like Everyone Else

    … a lot to learn. With the right education and training, digital natives can become true social media experts. Add social media education into your classroom—with resources that have helped almost 40,000 higher education students gain industry-leading digital skills. Learn More The post Why Digital Natives Need Social Media Training Just Like Everyone Else appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 17 readers -
  • Keeping Your Business Safe on Social—Expert Tips from Proofpoint

    … We talk a lot about the opportunities offered by social media, but there’s no denying that there are serious risks that come along with it too. From a damaged reputation to financial losses, there are many ways that social media could potentially end up being more harmful than helpful. Luckily it’s not all doom and gloom. We spoke with David Chan…

    Hootsuite- 13 readers -
  • 5 Tips for a Successful Social Curation Campaign

    …. It improves your reach and visibility: Most businesses have a limited budget that they can invest in content creation; this puts a cap on how many people they can reach. Thanks to social curation, you can aggregate and share other people’s content and benefit from the increased reach their content generate. It keeps you in the minds of your users…

    AllTwitterin Social- 10 readers -
  • The Difference Between Native Advertising and Content Marketing

    … to an oversaturated market, advertisers have come up with smarter, stealthier and subliminal ways to sneak past the defences of their target consumer — like native advertising and content marketing. What is Native Advertising? Native Advertising is the practice of disguising an ad via the strategic placement to make it appear “native” and non…

    Visual.lyin Content- 20 readers -
  • How I Teach Social Media in My University Classroom

    … Social media is one of my favorite classes to teach at the University of Louisville in Kentucky. It’s inspiring to see so many students who want to pursue a career in the fast-changing field. But social media is one of the most demanding, time-consuming, and challenging courses to teach and take at the university level right now. The social media…

    Hootsuite- 10 readers -
  • Why Your Brand’s Content Strategy Should Cover the News

    … and was shared thousands of times across social media, EContent reported. Thought Leadership The Internet is awash in thought pieces because people love reading content with a point of view—content that enlightens and adds value. Expert content can also help brands establish thought leadership and become the go-to leader in their space (and distance…

    Krystal Overmyer/ Relevancein Social Content- 15 readers -
  • Hootsuite’s Ryan Holmes Talks Digital Transformation with RBC CEO Dave McKay

    … to be dangerous. You know, having a Swiss army knife kind of skill set and being able to know a little bit about marketing, a bit about finance, a bit about a number of different areas. So I had a chance of connecting with you a few months ago and I thought you had a really fantastic insight into digital transformation. I wanted to ask you, to start off…

    Hootsuite- 20 readers -
  • Why Content Marketing Needs Ghostwriters

    …-first approach to explain the concept of digitalization to CIOs. He didn’t agree at first. But eventually, we compromised. Each chapter opened with an explanation and then transitioned to a story. In spite of our style differences, our collaboration led to compelling thought leadership that retained his style and brought engaging business stories…

    The Content Strategistin Content- 11 readers -
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