Thought Leadership

A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention.It can also have a negative connotation due to its similarity with dystopian elements found in the George Orwell novel Nineteen Eighty-Four which includes thoughtcrime and thought police.
Posts about Thought Leadership
  • Why You Need Long-form Storytelling to Become a Thought Leader

    … This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation. Great dramatic arcs are the reason why…

    Visual.lyin Content- 18 readers -
  • What an $85 Watermelon Taught Me About Building a Billion-Dollar Business

    … their offering to better meet demand. Yes, this requires more work and sometimes means going back to the drawing board—but that’s the nature of growing a business. But this isn’t always easy. I’ve experienced the pull of inertia firsthand at Hootsuite. From the beginning, we offered an “enterprise-level” version of our social media management platform…

    Hootsuitein Social- 15 readers -
  • Why Digital Natives Need Social Media Training Just Like Everyone Else

    …, students completed Hootsuite Academy training as part of a social media class at one of five universities. At the start of the semester, and prior to taking the training, we asked students “What is your comfort level on social media?” We asked that same question after the students finished most or all of the course and had earned Hootsuite…

    Hootsuitein Social- 17 readers -
  • Keeping Your Business Safe on Social—Expert Tips from Proofpoint

    … We talk a lot about the opportunities offered by social media, but there’s no denying that there are serious risks that come along with it too. From a damaged reputation to financial losses, there are many ways that social media could potentially end up being more harmful than helpful. Luckily it’s not all doom and gloom. We spoke with David Chan…

    Hootsuite- 14 readers -
  • 5 Tips for a Successful Social Curation Campaign

    … visibility, thought leadership, web traffic and buyer engagement. This makes sense when you consider the fact that the social web thrives on content and lots of it; when you don’t have enough resources to create original content at the pace social media thrives on, the solution is to turn to curated content. Social curation without a strategy…

    AllTwitterin Social- 11 readers -
  • The Difference Between Native Advertising and Content Marketing

    … to an oversaturated market, advertisers have come up with smarter, stealthier and subliminal ways to sneak past the defences of their target consumer — like native advertising and content marketing. What is Native Advertising? Native Advertising is the practice of disguising an ad via the strategic placement to make it appear “native” and non…

    Visual.lyin Content- 22 readers -
  • How I Teach Social Media in My University Classroom

    … created for doing a brand social media audit. Hootsuite’s Student Program I was first introduced to the Hootsuite Student Program a few years ago by William Ward and have been a fan ever since—the program is taught in my class each semester. It’s a wonderful opportunity for students to learn more about how to use the Hootsuite dashboard. While…

    Hootsuite- 11 readers -
  • Why Your Brand’s Content Strategy Should Cover the News

    … and was shared thousands of times across social media, EContent reported. Thought Leadership The Internet is awash in thought pieces because people love reading content with a point of view—content that enlightens and adds value. Expert content can also help brands establish thought leadership and become the go-to leader in their space (and distance…

    Krystal Overmyer/ Relevancein Social Content- 16 readers -
  • Hootsuite’s Ryan Holmes Talks Digital Transformation with RBC CEO Dave McKay

    … to be dangerous. You know, having a Swiss army knife kind of skill set and being able to know a little bit about marketing, a bit about finance, a bit about a number of different areas. So I had a chance of connecting with you a few months ago and I thought you had a really fantastic insight into digital transformation. I wanted to ask you, to start off…

    Hootsuite- 20 readers -
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