Thought Leadership

A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention.It can also have a negative connotation due to its similarity with dystopian elements found in the George Orwell novel Nineteen Eighty-Four which includes thoughtcrime and thought police.
Posts about Thought Leadership
  • Why Marketers Struggle to Hire the Best Freelance Writers

    … “Get us a nurse or a doctor… who can also write.” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network. Regardless of the industry, be it finance, insurance, technology, etc., many of our clients came in with a desire for that perfect hybrid…

    The Content Strategist- 23 readers -
  • Why You Need Long-form Storytelling to Become a Thought Leader

    … This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation. Great dramatic arcs are the reason why…

    Visual.lyin Content- 21 readers -
  • What an $85 Watermelon Taught Me About Building a Billion-Dollar Business

    …—the “dashboard” that users see each time they log in online and check their social networks—had grown seriously out-of-date. But we delayed updating because…well…we thought our product overall was pretty hot stuff and had bigger priorities. But when users began tweeting us to say our interface was “really just awful,” “needs to be on Extreme Makeover…

    Hootsuitein Social- 16 readers -
  • Why Digital Natives Need Social Media Training Just Like Everyone Else

    … Today’s college students are digital natives. An 18-year-old entering her college freshman year this fall was around six years old when Facebook was released and around eight years old when the world met Twitter. Because college students can barely remember a time before social media, many are beaming with confidence about their social media savvy…

    Hootsuitein Social- 19 readers -
  • Keeping Your Business Safe on Social—Expert Tips from Proofpoint

    … We talk a lot about the opportunities offered by social media, but there’s no denying that there are serious risks that come along with it too. From a damaged reputation to financial losses, there are many ways that social media could potentially end up being more harmful than helpful. Luckily it’s not all doom and gloom. We spoke with David Chan…

    Hootsuite- 15 readers -
  • 5 Tips for a Successful Social Curation Campaign

    … According to data from Curata, social media is the biggest platform for distributing curated content: A whopping 76 percent of marketers share curated content on social media, and this number is expected to further increase. Research also shows that more than 50 percent of marketers that curate content report experiencing increased brand…

    AllTwitterin Social- 11 readers -
  • The Difference Between Native Advertising and Content Marketing

    … Most of you are exposed to hundreds, maybe thousands, of ads in the span of just one day. In a world that is always switched-on and plugged-in, messages like “buy now” and “subscribe here” are difficult to escape. It shouldn’t come as a surprise that many people have developed natural “adblockers” to tune out and turn off ads. In order to adapt…

    Visual.lyin Content- 23 readers -
  • How I Teach Social Media in My University Classroom

    … Social media is one of my favorite classes to teach at the University of Louisville in Kentucky. It’s inspiring to see so many students who want to pursue a career in the fast-changing field. But social media is one of the most demanding, time-consuming, and challenging courses to teach and take at the university level right now. The social media…

    Hootsuite- 11 readers -
  • Why Your Brand’s Content Strategy Should Cover the News

    … often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. How we discover content—including news content—has increased the importance of content strategy to capture user attention and grow customers. Content marketing is typically thought of as how-to articles, listicles, or blog posts. But the rise…

    Krystal Overmyer/ Relevancein Social Content- 16 readers -
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