Thought Leadership

A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention.It can also have a negative connotation due to its similarity with dystopian elements found in the George Orwell novel Nineteen Eighty-Four which includes thoughtcrime and thought police.
Posts about Thought Leadership
  • Brand Newsroom 159: Are you a thought leader or just pretending to be?

    … View Larger Image Brand Newsroom 159: Are you a thought leader or just pretending to be? Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”. Is it a hollow marketing term? Or are the people who claim to be thought leaders actually…

    Lush Digital- 13 readers -
  • Our 9 Favorite Pieces of Marketing Wisdom

    … of it as a “That’s What I Call Music Vol. 1,” except for marketing thought leadership. Fun, right? Jascha Kaykas-Wolff, CMO, Mozilla Firefox Most marketing organizations are not set up in a way for smart people to be successful. They’re built in a old hierarchal command and control structure. “I am the head of marketing. I know more than you do…

    Dillon Baker/ The Content Strategist- 23 readers -
  • Why You Need an Integrated Digital Marketing and Social Media Plan

    … and maintain a profitable online social and digital platform to establish and grow your business can easily get overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only…

    Pam Marketing Nutin Social Content- 31 readers -
  • The Social Media Survival Guide Your Boss Needs

    … business. Interested in getting a copy of The 4 Billion Dollar Tweet (or giving one to a boss)? Order one from Amazon. Get Your Copy The post The Social Media Survival Guide Your Boss Needs appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 21 readers -
  • How the World’s Top CEOs Use Social Media

    … Thought leadership gets a lot of flak in marketing circles. Some of it is fair. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. But just because it’s a new way to refer to an old technique doesn’t mean it’s not effective. New technology has just changed how it’s…

    Dillon Baker/ The Content Strategistin Social How To's- 24 readers -
  • Power of Emotion: 8 Foundations to a More Human Brand

    … Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Branding strategies…

    Pam Moore/ Pam Marketing Nutin Social Content- 21 readers -
  • Can Tesla Ride Earned Media Forever?

    … true, but the company’s investment in marketing was limited, to say the least. Tesla had practically no advertising budget, resisted hiring a CMO, and operated out of a series of showrooms rather than automobile dealerships. Rather than invest in traditional marketing, Tesla focused on earned media, capitalized on a generational thought leader…

    The Content Strategist- 27 readers -
  • Why Every Marketer Needs to Care About Content Strategy

    … a content strategy. However, 88% of them know content marketing is critical so they dedicate budget and resources towards creating and publishing even though they don’t have a plan. This kind of approach can be dangerous and undermine content marketing efforts, especially when many teams are in a constant state of needing to prove their value…

    Visual.lyin Content- 21 readers -
  • Why Every Marketer Needs to Care About Content Strategy

    … It goes without saying that in this day of age, no successful marketing program can survive without content. And each year, the competition to grab the attention of consumers gets fiercer and fiercer. But it’s not about producing as much content as your budget can afford, even if that’s what your competitors are doing. Quality Over Quantity…

    Visual.lyin Content- 24 readers -
  • Introducing the Content Marketing Maturity Map

    … Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way. In our Content Marketing Maturity Map, we refer to these five levels of maturity as “landmarks” – and they’re all represented by familiar architectural icons…

    Visual.lyin Content- 16 readers -
  • Why Marketers Struggle to Hire the Best Freelance Writers

    … to track and improve the quality of the work that contributors submit. But the perception about professional background still remains and inhibits customer success. The issue gets even more complicated depending on the type of branded content. For example, where does expertise come into play for thought leadership? What about ghostwriting…

    The Content Strategist- 46 readers -
  • Why You Need Long-form Storytelling to Become a Thought Leader

    … This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation. Great dramatic arcs are the reason why…

    Visual.lyin Content- 22 readers -
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