Thoughts For Affiliates

  • 5 Affiliate Marketing Podcasts To Listen To

    … Yesterday, a post on the “podcasts all affiliate marketers should subscribe to” appeared on Forbes.com. It listed great podcasts, and I especially appreciated the author’s approach — one underscoring the multifacetedness of affiliate marketing and the consequent “need to be updated on what’s going on everywhere at all times.” However, a number…

    Geno Prussakov/ Geno Prussakovin Affiliate- 23 readers -
  • Affiliate Marketing – Effective Online Fundraising Method

    … technique to turn to when it comes to raising money online. However new (and/or unknown) the area of “affiliate marketing” may be to you, in the context at hand it works as straightforwardly as this: Nonprofit/charity/fundraiser signs up for affiliate programs (i.e. becomes an “affiliate,” which is 100% free); Fundraiser encourages its supporters to shop…

    Geno Prussakov/ Geno Prussakovin Affiliate- 28 readers -
  • Analysis of 550 Best Affiliate Programs Reveals Top 20 Niches

    … for more observations ahead, and enjoy your weekend. CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of bestselling "A Practical Guide to Affiliate Marketing" (2007) and "Affiliate Program Management: An Hour a Day" (2011), speaker, consultant, and affiliate marketing evangelist. Tags: affiliate industry statistics, affiliate marketing research, affiliate marketing statistics, top programs …

    Geno Prussakov/ Geno Prussakovin Affiliate- 42 readers -
  • Four Characteristics of a Valuable Affiliate

    … Today I received a message from an affiliate marketer who is interested in joining one of the affiliate programs that my company manages. Among other (good) questions he asked: What exactly are you looking for in an affiliate? It isn’t every day that you receive a question like this. In fact, in more than ten years of running affiliate programs…

    Geno Prussakov/ Geno Prussakovin Affiliate- 26 readers -
  • FTC Updates Guidance on Disclosures of Affiliate Links

    … On May 29, 2015 the Federal Trade Commission issued a new Frequently Asked Questions update to its 2009 Guides Concerning Use of Endorsements and Testimonials in Advertising. One of the key areas they sought to address was the subject of wording or how exactly the disclosures are expected to be phrased to comply with the Guides. While…

    Geno Prussakov/ Geno Prussakovin Affiliate- 5 readers -
  • 3 Lessons for Affiliates to Learn from the Pinterest Ban

    In case you haven’t heard about it yet, earlier this month Pinterest decided to ban all affiliate links notifying select “power pinners” to re-focus their monetization elsewhere. There is a lot of good coverage of (and opinions on) this situation around the web. The goal of my today’s post is to see what affiliates can learn from this incident and improve their marketing going forward.

    Geno Prussakov/ Geno Prussakov- 3 readers -
  • Google, Affiliates, and Two Facets of Value

    …) to be promoted on this or that online affiliate property? These are important questions to ask. I elaborated on both of these facets in more detail in my recently-released Lynda.com course on “Affiliate Marketing Fundamentals” and the video on “adding value” is one of very few that is available free of charge. You may view it below…

    Geno Prussakov/ Geno Prussakovin Affiliate SEO Google- 10 readers -
  • Are You Losing Active Affiliates Over Non-Converting Clicks?

    … Affiliate managers focus on affiliate recruitment, and then sweat over affiliate activation; but do you realize that when you, finally, get affiliates to put up your links on their website(s) your conversion is then under scrutiny — their extremely critical scrutiny? There are very few affiliate programs that I promote on my blog, and when one…

    Geno Prussakov/ Geno Prussakovin Affiliate- 5 readers -
  • Affiliate Marketing, Mobile Advertising, Lead Generation and TCPA

    … As many in the marketing industry know, affiliate marketing is one of the most cost-effective techniques for monetizing web site traffic and driving sales. New technologies such as mobile advertising and telemarketing are challenging the established methods. Telemarketing to users of mobile phone via “robocalls” or text messages is just…

    Geno Prussakov- 7 readers -
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