Thrive Analytics

  • How Location Data Influences Consumer Buying Decisions

    … The inconsistencies might seem minor, but slight differences in the way a merchant’s business information is listed on search engines and directories are enough to turn off potential customers, according to new research from YP. The local marketing solutions provider teamed up with Thrive Analytics and the Local Search Association to survey more…

    Stephanie Miles/ Street Fightin Paid Search How To's- 8 readers -
  • SMBs and Self-Service: Are We There Yet?

    … a year earlier uncovered similar results. On average, 61 percent said they were in fact managing their own marketing in house across most channels. Other surveys tell a different story. Data from a 2014 Thrive Analytics poll of 760 SMBs found that on average, SMBs were working with between two and five marketing services providers across multiple…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 9 readers -