Thrive Analytics

  • SMBs and Self-Service: Are We There Yet?

    The question of whether or when SMBs are going to self-provision online marketing has been a topic of speculation and intense debate for at least a decade. During the dot-com boom of the early 2000s, waves of companies took a run at the SMB market. Their notion was they could acquire local advertisers with little or no sales outreach.

    Greg Sterling/ Street Fight- 12 readers -
  • Why Selling to Partners and Resellers Is Never a Straight Path

    … Working as a business development director in the digital media space — selling to resellers and partners — is one of the more challenging roles a salesperson can take on. Prior to joining a SaaS company, I worked in a consulting role at BIA/Kelsey where I was connecting digital product companies with reseller channels. My perception was that ad…

    Street Fight- 15 readers -