Thrive Analytics

    • How Location Data Influences Consumer Buying Decisions

      The inconsistencies might seem minor, but slight differences in the way a merchant’s business information is listed on search engines and directories are enough to turn off potential customers, according to new research from YP. The local marketing solutions provider teamed up with Thrive Analytics and the Local Search Association to survey more than 5,000 U.S.

      Stephanie Miles/ Street Fightin Paid Search How To's- 6 readers -
  • SMBs and Self-Service: Are We There Yet?

    … channels, notwithstanding the desire to work with fewer providers. Third, across the industry SMB advertiser churn rates remain high. This is reflective of a number of challenges, chief among them SMB skepticism and frustration with third-party marketing providers. Fourth, solutions simple enough to make self-service viable are beginning to emerge…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 8 readers -
  • Why Selling to Partners and Resellers Is Never a Straight Path

    … Working as a business development director in the digital media space — selling to resellers and partners — is one of the more challenging roles a salesperson can take on. Prior to joining a SaaS company, I worked in a consulting role at BIA/Kelsey where I was connecting digital product companies with reseller channels. My perception was that ad…

    Street Fight- 12 readers -