Thumbvista

  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … A lack of data isn’t a problem in the digital shopping world, where online retailers regularly use cookies and retargeting to track visitors and generate the types of hyper-personalized recommendations that increase sales. But the offline world is trickier in many ways, and retailers are still exploring how to effectively leverage mobile data…

    Stephanie Miles/ Street Fight- 22 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … to capture mobile contact information, which can be used in the future, as long as the customer opts in.” (Linden Ryan Skeens, Thumbvista) 4. Extend messaging to the mobile apps shoppers already use. “Many companies that have tested beacons have had disappointing results because of reach issues. We solve this problem via in-store amplification…

    Stephanie Miles/ Street Fight- 28 readers -
  • How to Assess Demand for a Hyperlocal Platform

    … Linden Skeens of Thumbvista, a mobile marketing company with location-based advertising solutions. Here are five examples of ways that hyperlocal vendors have assessed demand for their products or services and used that information to better refine the platforms they developed. 1. Start with restaurant owners. “Mogl originally assessed the need…

    Stephanie Miles/ Street Fightin Mobile How To's- 15 readers -
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