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  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … are shoppers ourselves, and there are certain types of information that we would want to see. Based on that, we are able to eliminate a lot of the useless content out there.” (Nevin Jethmalani, Looq) 6. Continuing with offers after consumers move inside. “Birdzi delivers personalized offers via the app and email, including a personalized weekly…

    Stephanie Miles/ Street Fight- 17 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … with shoppers in-store.” (Rob Murphy, Swirl) 3. Add in-store signage. “In retail, incentives using in-store signage that promotes mobile coupons are the easiest and most universally accepted across the majority of mobile users. For example, ‘Text SAVE20 to 12345 to receive a coupon to save 20 percent on today’s purchase.’ This allows the merchant…

    Stephanie Miles/ Street Fight- 18 readers -
  • How to Assess Demand for a Hyperlocal Platform

    … The greatest idea in the world still won’t lead to profitability for a hyperlocal startup without a community of willing buyers, users, or subscribers. Nearly all successful founders in the local space have had to assess demand for the platforms they created, both before and after launching their businesses. In some cases, it’s about more than…

    Stephanie Miles/ Street Fightin Mobile How To's- 14 readers -