Thumbvista

  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … otherwise be wasted on an audience that isn’t going to take that next trip. By focusing on being predictive and personal, inMarket is able to reach shoppers at relevant and receptive moments outside of stores, such as when they are likely making their shopping list, and send them contextual engagements that drive them into stores.” (Todd Dipaloa…

    Stephanie Miles/ Street Fight- 18 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    ….” (Kevin Hunter, inMarket) 5. Encourage existing app users to opt in. “In order to grow their addressable audience for beacon-triggered marketing, retailers need to not only drive new app downloads but also encourage existing app users to opt in to the program. The key to driving program engagement is to provide mobile app users with a clear…

    Stephanie Miles/ Street Fight- 22 readers -
  • How to Assess Demand for a Hyperlocal Platform

    … Linden Skeens of Thumbvista, a mobile marketing company with location-based advertising solutions. Here are five examples of ways that hyperlocal vendors have assessed demand for their products or services and used that information to better refine the platforms they developed. 1. Start with restaurant owners. “Mogl originally assessed the need…

    Stephanie Miles/ Street Fightin Mobile How To's- 14 readers -
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