• 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … the right person at the right place and time, this increases overall messaging relevance and in-turn provides better overall results with engagement.” (Linden Ryan Skeens, Thumbvista) 5. Focusing on content that users share. “If a user is interested in something we are sharing with them, we are building a level of trust in our app. This, in turn, drives…

    Stephanie Miles/ Street Fight- 16 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … on their mobile app and in-store engagement strategy.” (Brian Slettvet, Footmarks) 2. Leverage all the consumer touchpoints. “Retailers getting started with beacon marketing programs need to have a plan for creating awareness and educating shoppers about the benefits of using their mobile app. This means promoting the program across a variety…

    Stephanie Miles/ Street Fight- 18 readers -
  • How to Assess Demand for a Hyperlocal Platform

    The greatest idea in the world still won’t lead to profitability for a hyperlocal startup without a community of willing buyers, users, or subscribers. Nearly all successful founders in the local space have had to assess demand for the platforms they created, both before and after launching their businesses.

    Stephanie Miles/ Street Fight- 14 readers -
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