Millicom offers a range of digital services to over 50 million customers primarily under the “Tigo” brand in 15 markets in Africa and Latin America. Its online partnerships are active in 32 markets. The Millicom of today was founded in 1990 and has been instrumental in bringing mobile telephony to billions of people across the globe. Since the 1990's, the firm’s revenue has been driven mainly by mobile phone services but also offers cable, broadband, e-commerce and other media. In March 2013 the company announced a new strategy to double annual revenue to $9bn in 2017.