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… is paramount. In a recent interview, Tim Allen (Director ECD Product Experience at Amazon and teacher at smith & beta) shared, “Prototypes allow you to quickly explore options, validate a design or simulate a customer experience.” It’s true. Prototyping gets us much closer to executable ideas. Within agencies or brands, prototyping is the process…
Only 28 days separate Thanksgiving and Christmas this year — it’s yet another short shopping season. Which means brands and retailers don’t have much time to meet those monster sales goals. Advertisers need to take advantage of every moment to capture the attention of holiday shoppers, especially if video is part of your strategy. It’s not just about competing with your competition.