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… Sprout Social Shoutout is for my friend Michael Port. I got a chance to hang out with Michael in Puerto Rico a couple of days ago. Fantastic. He was down there doing some speaking for a different event. We just happened to be in Puerto Rico at the same time. He’s got a new book coming out this fall called “Steal the Show,” all about how to deliver…
… heirarchy of needs. Before you can tend to the desire for gas, or a Gatorade, you need to address your physical needs – and when you pull over to a Buc’ees after driving for hours on Texas highways, you gotta do one thing first: pee. Buc’ees addresses the needs of their mobile humans by maintaining what many refer to as the cleanest rest rooms…
Episode 47 Is every email you send helping your brand image or hurting it? In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/social-pros-podcast/social-media-is-not-your-problem/), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.