Tim Washer

  • Got Boring B2B Content? How To Make It Engaging

    … 7 Ways To Enrich Your B2B Content To Yield Results Most B2B content is like the fiber in your diet. You need to eat it but it generally tastes terrible. Do your prospects look like they’re using your information but, in reality, they just download it for later use but never take the time to read it? Face it–if your B2B content is so boring…

    Heidi Cohen/ Heidi Cohenin Content How To's- 20 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … the content in other forums. The power of video is great for how-to’s and explaining things to your audience. (Here’s how to become a video director.) Actionable Marketing Tip: Test using videos. An on-going video show may be a lot of commitment. But at least dip your toe in the waters. Tim Washer of Cisco has been exalting the power of video…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • 8 New B2B Video Content Marketing Trends

    … values and culture. This is a good thing. 5. Looks Matter. As with written content marketing, simply creating video content is not enough. The content needs to be useful, relevant, timely, and well done. Ann Handley talks about this all the time in her writing, and especially in her new book, Everybody Writes. And the same rings true for video. You…

    Jess Ostroff/ Convince and Convertin Content YouTube- 33 readers -
  • Steal These 5 Awesome Content Marketing Tips

    … included a number of activities and presentations to push attendees outside of their comfort zone. 5. Include quality control as part of your implementation process. Every detail of MarketingProfs B2B Forum was well orchestrated including their surprise guest, Seth Godin. To accomplish this you need well-trained, experienced employees and a strong…

    Heidi Cohen/ Heidi Cohenin Social Content- 25 readers -