Tim Washer

  • Got Boring B2B Content? How To Make It Engaging

    … content is so full of corporate lingo that readers feel like outsiders. Result: Your B2B content effort is a #fail. It doesn’t move your audience closer to buying from you or building a relationship. 60% of marketers say producing engaging content is their top challenge according to Content Marketing Institute/MarketingProfs 2016 US B2B Content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 15 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    ….) Most bloggers blast an email to their housefile every time they publish a post. Often, it’s just the blurb and a link to drive reader to the entire piece on their website. Some bloggers, like Penelope Trunk provide the whole enchilada. This is a good first step but with a little extra work and a paid email provider (I use AWeber) you can take…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 8 New B2B Video Content Marketing Trends

    … quickly and succinctly, without having to sift through pages and pages of content. Overall, this event was fantastic. The value of the insights and caliber of speakers were incredible, as you can see. But one of my favorite pieces of advice came from Tim Washer who said something that hits close to home for B2B marketers: It’s a great reminder…

    Jess Ostroff/ Convince and Convertin Content YouTube- 29 readers -
  • Steal These 5 Awesome Content Marketing Tips

    … issues in advance so that you’re not on a deadline when you have a problem. Have resources available to troubleshoot any potential issue. Put someone in charge. Also, give them the authority and ability to contact the appropriate resources. MarketingProfs included a lunchtime talk on improv by Cisco’s Tim Washer. While comedy may…

    Heidi Cohen/ Heidi Cohenin Social Content- 19 readers -