Tim Washer

  • Got Boring B2B Content? How To Make It Engaging

    … 7 Ways To Enrich Your B2B Content To Yield Results Most B2B content is like the fiber in your diet. You need to eat it but it generally tastes terrible. Do your prospects look like they’re using your information but, in reality, they just download it for later use but never take the time to read it? Face it–if your B2B content is so boring…

    Heidi Cohen/ Heidi Cohenin Content How To's- 21 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … a great speaker!!!) When I taught at NYU, I ran a speaker series. It was a win-win. My students got exposure to well known marketers and many of the speakers got a chance to meet potential employees. Take a page from Peter Shankman’s playbook. Shankman travels extensively and tweets out where he is. It’s a great way to meet new people and take…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • 8 New B2B Video Content Marketing Trends

    … it. Oakley digital marketing director, Scott Alexander, talked to us about customer-centric marketing (and yes, he also talked a little bit about sunglasses). But more than that, he explored why certain marketing sells and other marketing doesn’t. Oftentimes, the pieces of marketing that make a difference are the ones that offer a solution…

    Jess Ostroff/ Convince and Convertin Content YouTube- 33 readers -
  • Steal These 5 Awesome Content Marketing Tips

    … to cut out and take with them. MarketingProfs added instructions for creating fun social media posts using their hashtag (#MPB2B). Ann spotlighted her favorite user generated content during her talks and via email. Additionally, MarketingProfs offered special prizes for the best posts. Actionable Content Marketing Tips: Make it super easy…

    Heidi Cohen/ Heidi Cohenin Social Content- 26 readers -