Tim Washer

  • Got Boring B2B Content? How To Make It Engaging

    … 7 Ways To Enrich Your B2B Content To Yield Results Most B2B content is like the fiber in your diet. You need to eat it but it generally tastes terrible. Do your prospects look like they’re using your information but, in reality, they just download it for later use but never take the time to read it? Face it–if your B2B content is so boring…

    Heidi Cohen/ Heidi Cohenin Content How To's- 13 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … the content in other forums. The power of video is great for how-to’s and explaining things to your audience. (Here’s how to become a video director.) Actionable Marketing Tip: Test using videos. An on-going video show may be a lot of commitment. But at least dip your toe in the waters. Tim Washer of Cisco has been exalting the power of video…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 8 New B2B Video Content Marketing Trends

    … quickly and succinctly, without having to sift through pages and pages of content. Overall, this event was fantastic. The value of the insights and caliber of speakers were incredible, as you can see. But one of my favorite pieces of advice came from Tim Washer who said something that hits close to home for B2B marketers: It’s a great reminder…

    Jess Ostroff/ Convince and Convertin Content YouTube- 28 readers -
  • Steal These 5 Awesome Content Marketing Tips

    … issues in advance so that you’re not on a deadline when you have a problem. Have resources available to troubleshoot any potential issue. Put someone in charge. Also, give them the authority and ability to contact the appropriate resources. MarketingProfs included a lunchtime talk on improv by Cisco’s Tim Washer. While comedy may…

    Heidi Cohen/ Heidi Cohenin Social Content- 18 readers -