Tim Washer

  • Got Boring B2B Content? How To Make It Engaging

    … content is so full of corporate lingo that readers feel like outsiders. Result: Your B2B content effort is a #fail. It doesn’t move your audience closer to buying from you or building a relationship. 60% of marketers say producing engaging content is their top challenge according to Content Marketing Institute/MarketingProfs 2016 US B2B Content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 15 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … the content in other forums. The power of video is great for how-to’s and explaining things to your audience. (Here’s how to become a video director.) Actionable Marketing Tip: Test using videos. An on-going video show may be a lot of commitment. But at least dip your toe in the waters. Tim Washer of Cisco has been exalting the power of video…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 8 New B2B Video Content Marketing Trends

    … The “play” button is the most compelling action on the web. This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s well understood that video marketing is an extremely unique and valuable tactic…

    Jess Ostroff/ Convince and Convertin Content YouTube- 28 readers -
  • Steal These 5 Awesome Content Marketing Tips

    …MarketingProfs B2B Forum 2014 Lessons Does anyone, except maybe Ann Handley or Joe Pulizzi, produce content so amazing that they couldn’t benefit from some awesome content marketing tips? Live events like MarketingProfs B2B Forum 2014 are what LinkedIn’s Jason Miller calls “Big Rock Content”. Live events are epic content you can re-imagine…

    Heidi Cohen/ Heidi Cohenin Social Content- 18 readers -