Time-Based Ads

  • Time-based ad buying makes a lot of sense, but it still faces an uphill battle

    … the event, most attendees are optimistic that time-based currency will become a bigger part of the ad ecosystem in the years to come. Yet even the stalwarts of time-based ad selling allow that the idealistic vision of time-based sales faces several challenges, not least the fact that changing the way ads are bought and sold doesn’t happen overnight…

    Digiday- 9 readers -
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