Time Inc

  • What Time Inc. learned from the small sites it acquired

    … Time Inc. is the steward of some of the media’s oldest, most storied brands. But some of its recent moves have been driven by brands it’s owned for just a few months. The publisher’s recent moves to ramp up its native advertising operations, expand its ability to work with amateur contributors and influencers, and even trim over 100 people from…

    Digiday- 13 readers -
  • John Oliver Roasts Native Advertising in Hilarious Fashion

    …, it was hilarious. Oliver started off his rant by noting that he was lucky to work for advertisement-free HBO, where he is free to say that “Old Navy makes you look like a tacky murderer.” After that, Oliver delivered 11 full minutes of pinpoint jokes about native ads. Few escaped the fire, with The New York Times‘ Meredith Levien, Time Inc. CEO Joseph Ripp…

    Joe Lazauskas/ The Content Strategist- 20 readers -
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