Time Inc

    • What Time Inc. learned from the small sites it acquired

      Time Inc. is the steward of some of the media’s oldest, most storied brands. But some of its recent moves have been driven by brands it’s owned for just a few months. The publisher’s recent moves to ramp up its native advertising operations, expand its ability to work with amateur contributors and influencers, and even trim over 100 people from its payroll can all be traced ba ...

      Digiday- 12 readers -
  • John Oliver Roasts Native Advertising in Hilarious Fashion

    … Earlier this year, HBO gave the practice of native advertising a mild drumming when Lena’ Dunham’s character, Hannah Horvath, went to work for the branded content department at GQ. Her friend Ray slams her by saying, “It’s obviously one of those advertorial sections where it looks like it’s a real article, and then you realize that it’s a paid…

    Joe Lazauskas/ The Content Strategist- 16 readers -
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