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  • 6 Ways Data Can Boost Your Social Media Marketing

    … After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought leadership to lead generation. But how can we…

    AllFacebookin Social Facebook Twitter- 59 readers -
  • How Instagram Users Shop for Tech Products

    …-related accounts are male, versus 44 percent female. The largest age group in this category is 25 through 34. “Tech-hungry Instagrammers” are active seven days per week and every day of the month, and the peak time for them is 8 a.m. to 10 a.m. PT. “Tech-savvy Instagrammers” have twice as many followers as average Instagram users and follow 2.6…

    David Cohen/ AllTwitterin Social Facebook How To's- 22 readers -
  • Events From Facebook Launches for Android

    … their friends are interested in and events they are already connected to, as well as quick lists for “tomorrow” and “this weekend.” The app’s search tab allows users to search by category or time, in their location or other cities, and results can be filtered by category or time of day. Finally, the calendar tab on Events From Facebook allows users…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Twitter Debuts New Customer-Support Features for Brands

    … that are displayed when users search for accounts, @mention them in tweets or communicate with them via direct messages. And businesses can choose to display their hours of availability, so Twitter users know when they are most likely to receive help. The direct message button will also be more prominent on those brands’ profiles. Businesses can…

    David Cohen/ AllFacebookin Social Twitter- 17 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … much I had to borrow it. In the post, Lucy Fisher quotes Ben Kay, a senior consultant in analytics at IBM: “We’re moving from reactive social listening to looking at the ‘why’ behind it,” he says, claiming that effective analysis of social data can uncover personality traits, which, from a marketing perspective, can enable brands to tailor…

    AllFacebook- 38 readers -
  • How to Create a ‘Monster’ Social Video Campaign

    … of its integration with the “big four” video channels—YouTube, Facebook, Twitter and Instagram—to schedule posts at the most impactful times directly from the Hootsuite dashboard. For instance, in a recent blog post, Hootsuite compiled recent survey results from Kissmetrics and other sources, detailing the optimal times to share content on these…

    AllTwitterin Facebook Twitter YouTube- 19 readers -
  • Google Launches Redesigned Zagat App on iOS

    … Featured Jobs PR & Marketing Manager Eugenia Kim New York Tech Writer WonderHowTo New York, NY Social Media Strategist Baltz & Company New York City, New York (US) Social Media Manager Hero Group New York City, New York (US) Editor, Social Media Ranker Los Angeles, California See more Jobs…

    AllFacebookin Google- 12 readers -
  • Crafting the Perfect Social Posts (Infographic)

    … So, you want to craft the perfect post for Facebook, Twitter, Instagram, Snapchat, YouTube, Vine, Pinterest, LinkedIn, Tumblr or a blog? myclever Agency issued an updated version of its infographic on how to create perfect social posts, and the best and worst times of day to post on those respective platforms. Readers: What did you think of the suggestions from myclever Agency? …

    David Cohen/ AllFacebookin Social Facebook Twitter YouTube- 18 readers -
  • Pinterest Planning Calendar for Holidays, Seasonal Events

    … population, with some starting the pin-saving process up to four months before the actual date and ramping up as it gets closer. The planning calendar is embedded below, and the tips provided by Pinterest include: Plan to reach your audiences at the best times with the best content. 70 percent of pinners take actions on pins. Pinners are twice…

    David Cohen/ AllTwitterin Social- 12 readers -
  • Instagram Business Profiles Test Now Features Analytics

    …, website clicks and follower activity (most popular times of day or days of the week when the profile’s followers are using Instagram). Top Posts: Posts sorted by impressions over a seven-day or 30-day period, as well as the ratio of post views to followers. Readers: What do you think of Instagram’s potential first stab at analytics? …

    David Cohen/ AllFacebookin Social- 17 readers -
  • Report: Which Casinos Are Most Popular on Instagram?

    … were also during the day, from 10:30 a.m. to 5 p.m. ET. Casino Room attributed this to the family-friendly activities available in both locations. Elsewhere, Monte Carlo’s peak hours were from 9 p.m. to 4 a.m. Central European Time, while Macau’s peak hours were from 4 p.m. to midnight China Standard Time. Finally, the majority of images were…

    AllTwitterin Social- 18 readers -
  • When, Where Does Road Rage Take Over Instagram? (Infographics)

    … the most road rage, followed by October and March. The day of the week with the most road rage-related Instagram posts was Friday, followed closely by Thursday and Wednesday. Evening rush hour was peak road rage time, with the most posts occurring between 4 p.m. and 7 p.m. Hawaii had the most tagged posts by far, followed by California and New York. There…

    David Cohen/ AllTwitterin Social- 28 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … at nearly the same rate as short-form stories—1,530 complete interactions (URL to definition) versus 1,576. Other findings included: 36 percent of interactions with long-form news lasted more than two minutes, compared with 10 percent for short-form news. 66 percent of complete interactions with short-form stories were one minute or shorter, compared…

    David Cohen/ AllFacebookin Social Facebook Twitter- 19 readers -
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