Time Warner Cable

  • Harnessing the Era of the Distracted Viewer

    … his or her predecessors, who didn’t have options like OTT. To reach this group, companies have to think beyond traditional TV advertising and get creative. In a recent study, for example, in-program native advertising developer Watchwith found that more than one-half of 18- to 24-year-olds are more likely to watch more episodes of a show if the show…

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  • Net Neutrality: Has Time Warner Created a ‘De Facto Fast Lane’?

    … Net Neutrality has been a source of lengthy litigation, mostly between the Federal Communications Commission (FCC) and Internet Service Providers (ISPs). This conflict came to a head when a Verizon won a court case, forcing the FCC to reconsider its regulations. When the FCC announced its new regulations, they were challenged before…

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