Timely Data

  • What is Big Data? What Are the Benefits of Big Data?

    … in real-time. The three V’s are volume, velocity and variety with credit to Doug Laney). Companies are combining marketing, sales, customer data, transactional data, social conversations and even external data like stock prices, weather and news to identify correlation and causation statistically valid models to help them make more accurate…

    Douglas Karr/ Marketing Technology Blogin EMail- 34 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … and everyone could get insight into what was going on. The problem was that the database technology simply couldn’t handle multiple, continuous streams of data. It couldn’t handle the volume of data. It couldn’t modify the incoming data in real-time. And reporting tools were lacking that couldn’t handle anything but a relational query on the back…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 19 readers -
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