Tips / How To

  • 10 Free Tools to Help You Understand Your Social Media Audience

    … We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find…

    Buffer Blog- 14 readers -
  • Getting Started with Instagram for Your Business: 8 Simple Steps

    …. Select your media Here are a few tips: If you are choosing photos from your library, you can upload your photo as a portrait or landscape. Select your preferred photo and tap on the icon with two arrows in the lower-left corner of the preview. You can then move and zoom the photo to adjust how you want it to fit within the frame. You can also…

    Buffer Blogin Social- 8 readers -
  • 7 Facebook Messenger Marketing Strategies You Can Try Today

    …, Matthew Barby from HubSpot wrote a great guide on building a Messenger chatbot using ChatFuel. With ChatFuel, you can create a chatbot to deliver your content (and more) without having to code. And it’s free if you send less than 100,000 messages per month. Here’s an example of how a chatbot newsletter opt-in looks 6This was taken from Matthew…

    Buffer Blogin Social- 12 readers -
  • How to Engage With Your Social Media Followers Quickly and Authentically

    … of the tips in the blog post before? If yes, how did it go? If they reply to your questions, that’s awesome! You can continue the conversation and build a good relationship with them. 2. Emojis The easiest way to make your replies a little more fun is to include emojis. As emojis become part of the social media language, most people are used to seeing…

    Buffer Blogin Social How To's- 20 readers -
  • Get Over Your Creativity Block With These 20 Social Media Content Ideas

    …+ An idea to try: Use Animoto (or your favorite video-editing tool) to turn one of your recent blog posts into a short 30-second video. 2. Create a how-to video Another way to utilize video is to create a totally new piece of content from scratch. Here are some video ideas for you: Tips How-to guides Customer stories Behind-the-scenes…

    Buffer Blogin Social Content- 16 readers -
  • How to Keep Up With Social Media News in Just 10 Minutes a Day

    …. Yet, these tiny changes can be important and can influence our social media strategy. So how can you keep up-to-date with all the latest and breaking social media news without sacrificing too much of your time? In this post, we’ll share some tools, tips, and tricks to help you stay up to date with social media news in just 10 minutes a day. 5…

    Buffer Blogin Social How To's- 13 readers -
  • We Made These 10 Social Media Mistakes so You Don’t Have To

    … would love to share our top 10 and how you can avoid committing them yourself. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made Here’s a quick overview of the social media mistakes we’ve been making until recently: Focusing on quantity over quality Being on all social media platforms Posting the same content across…

    Buffer Blogin Social- 24 readers -
  • The Complete Guide to Using Stock Photos in Your Marketing

    … or branding stand out when overlaid onto an image. When you put text over an image, the two elements can form a somewhat competitive relationship (example on the left below), a little blur can make the text stand out more and appear much more readable (on the right below). Further reading For more design tips, check out these posts: How to Create…

    Buffer Blog- 19 readers -
  • 127 Time-Saving Keyboard Shortcuts for Social Media Marketers

    … I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape, you can save up to eight workdays per year! Just by using shortcuts—enough time for a long vacation. Being a social media marketer…

    Buffer Blogin Social- 19 readers -
  • The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

    … their friends use your product or follow you on social media. Certification: This type of social proof is when you are given a stamp of approval by an authoritative figure in your industry. Examples: the blue checkmark on Twitter or Facebook. Now let’s dive into how you can use social proof in your marketing… 18 Easy Ways to Use Social…

    Buffer Blog- 26 readers -