Tips / How To

    • 5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today)

      I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Has the same been true for you? I’ve always known that Google+ is good for SEO reasons, personal branding, and content sharing; I just found myself moving more naturally toward Twitter, LinkedIn, and Facebo ...

      Buffer Blogin Social Google- 20 readers -
  • 11 Simple Design Tips to Enhance Your Social Media Images

    … in this post and how you may be able to apply it to your own workflow. Got any favorite social media design tips or principles that we’re missing? I’d love to hear about them in the comments! 1. Color 90% of snap judgments made about products are based on color alone Color is one of the most important and complex aspects of any social media design…

    Buffer Blogin Social- 6 readers -
  • The Power of Emojis in Marketing and How to Use Them Efficiently With These Little-Known Keyboard Shortcuts

    … or two to a message? We’ve got a little-known emoji tip just for you — one that is easy to remember and quick to use. In this post, we’ll cover the little-known shortcuts to share emojis from Mac and Windows desktop as well as sharing how to use emojis to boost your social media posts. Get ready for some fun! The little-known shortcut for adding…

    Buffer Blog- 12 readers -
  • 5 Old School Social Media Tactics That Are No Longer Effective (And What To Do Instead)

    … with his daughter racked up 8.1 million interactions (making it the fifth most popular Facebook post of 2015), thanks to the strong, positive emotions it generated. But strong, negative emotions can be powerful too—take the Dove “Choose Beautiful” campaign, which put a spotlight on low self-esteem. Over to you I’d love to hear how your social media…

    Buffer Blog- 12 readers -
  • The Silent Revolution: Facebook Video and the Importance of Consumer Behavior

    Back in 1894 to 1929, before sound could be synchronized with video, silent movies were in their heyday. In silent films, the dialogue is transmitted through muted gestures, mime and title cards which contain a written indication of the plot or key dialogue. And if you scroll through your Facebook News Feed, you may notice that in some ways, we’re moving back to those days.

    Buffer Blog- 11 readers -
  • 11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content

    … better: 11 Facebook tips and tricks you probably don’t already know (and how they work for real-life businesses) The wording above feels like it opens up a much bigger information gap, “you probably don’t already know” indicates that the content may be new or a little different to what the reader already understands about Facebook. And using…

    Buffer Blog- 9 readers -
  • 6 Proven Strategies for Successfully Promoting Content Across Social Media

    … to think of promoting content across social media before I craft a post – Helping me to consider the potential audience and what they might respond to: Twitter: An audience looking for news, tips, Twitter best-practices, how-to’s, interesting articles, and what’s trending. Quick, witty, and eye-catching updates are a social media manager’s…

    Buffer Blogin Social Content- 7 readers -
  • How to Create Engaging Images for Social Media: A Simple Guide For Non-Designers

    A great social media marketer today and an awesome advertiser in the 1960s have much in common. David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot. Ogilvy was a master at stuff like this — prioritizing what was really important.

    Buffer Blog- 27 readers -
  • How to Get Your Ideas to Spread with Influencer Marketing

    …. But how do you get started with influencer marketing? What makes an influencer? And how can you build relationships with influencers? In this post, I’d love to give you the lowdown on influencer marketing and some actionable tips to help you find the best influencers for your business. Let’s dig in. How to get ideas to spread Success in marketing…

    Buffer Blogin How To's- 7 readers -
  • Solving the 10 Most Common Social Media Marketing Challenges

    … a social media marketing strategy You may know what you want to accomplish and why, but without a social media marketing strategy, you won’t have a specific plan on how to get there. Think of your social media plan as a roadmap to your goals – Sure, you can stop off and check out landmarks along the way (experimentation), but you’ll want to return…

    Buffer Blogin Social- 12 readers -
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