Tips, Tricks, & Tools

  • 10 Ways to Use PPC, SEO and Analytics Together

    … One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?” The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating SEO, PPC…

    SEER Interactivein Paid Search SEO- 15 readers -
  • Where to Add Campaign Tags: A Comprehensive Checklist

    … untagged links and tag ‘em! Checklist: Where to Add Campaign Tags Most of these you probably already tag, paid marketing is the easiest to remember to tag because you’re held accountable for it. Google AdWords Bing Ads Other search engine ads Full page takeover ads Tag different elements of the takeover if you can, varying the content Social media ads…

    SEER Interactive- 12 readers -
  • Lowering Your Brand Bids Can Help Increase Conversion Volume

    … When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore…

    SEER Interactive- 15 readers -
  • The Seer-Cathalon: What It’s Like to Intern at Seer

    … it like to intern with Seer?”, I’d tell them it’s what I imagine being a decathlete is like… Maybe I’m biased as a recent college grad who competed as a pole vaulter at UCSD; however, upon reflecting on my time spent as an athlete, and my time spent as an intern at Seer, I can’t help but see the inherent similarities. So, if you’re looking…

    SEER Interactivein SEO- 17 readers -
  • Making the Move from Public Relations to SEO

    … for a keyword that is not in line with the brand may still drive traffic, but may miss the mark in terms of bringing in the appropriate target audience and nurturing a qualified lead. Evan Cohen SEO Associate I studied Media Business & Entrepreneurship at Temple University with my focus being on the television industry. My program offered courses…

    SEER Interactivein SEO- 18 readers -
  • When AI Fails Advertisers: Whitelisting & Programmatic Advertising

    … Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has gone…

    SEER Interactive- 22 readers -
  • Spot Data Issues From the Start With Weekly Analysis

    …, it is equally important to comb through and analyze data points more frequently than once a month. So now that you know what I have learned, let me know how these guidelines work out for you. I would love to hear other tips to make this process smoother and better! …

    SEER Interactivein Affiliate- 18 readers -
  • The Top 16 Free Digital Marketing Tools To Help Identify & Reach Your Customers

    …, drive more visits to their sites, and ultimately, make more money. These guys and gals are smart and have hustle that’s off the charts, but they don’t have the time or access to premium tools to get crazy sophisticated in trying to understand who the heck they are selling their products to online. They need a scrappy solution. So, I compiled…

    SEER Interactive- 21 readers -
  • GTM Match Table Variable Generator (Lookup Tables & Beyond)

    … Need to make a big lookup table? Wish lookup tables supported regex? We built a Google Sheet that will save you a ton of time. Grab the template or read on to learn more. GTM Lookup Tables Are Awesome Google Tag Manager's 'lookup table' Variable type is awesome because it: allows for great flexibility without requiring custom JavaScript or tons…

    SEER Interactive- 26 readers -
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