Tips, Tricks, & Tools

    • When AI Fails Advertisers: Whitelisting & Programmatic Advertising

      Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has gone viral on social media, making th ...

      SEER Interactive- 19 readers -
    • Making the Move from Public Relations to SEO

      PR and SEO Are Completely Different…Right? Not quite. Public relations, SEO and PPC are all major players in the arsenal of a modern-day marketer. But, like all other elements of the marketing mix, these verticals should not be siloed in the overall strategy and, instead, must work in tandem. You might be asking yourself, “Aren’t public relations and SEO completely different ...

      SEER Interactivein SEO- 12 readers -
    • The Seer-Cathalon: What It’s Like to Intern at Seer

      Ready, Set, Go! Over the last 12 weeks, I’ve worked as a digital marketing intern at Seer’s San Diego office. Throughout my experience, I’ve acquired a tremendous amount of new skills, managed several projects, and have built lasting friendships along the way. Having completed the internship, I think that if someone were to ask me, “Tim, what’s it like to intern with Seer?”, ...

      SEER Interactivein SEO- 12 readers -
  • Spot Data Issues From the Start With Weekly Analysis

    … answer is probably a resounding, “YES!” followed by, “But how can I do that efficiently and effectively? Well, if you keep reading, I share how to easily conduct weekly monitoring. 1. Understand that it’s not as difficult as it may seem. It is very easy to become intimidated by the sheer number of reports you have to analyze for a true analytics…

    SEER Interactivein Affiliate- 18 readers -
  • The Top 16 Free Digital Marketing Tools To Help Identify & Reach Your Customers

    …, drive more visits to their sites, and ultimately, make more money. These guys and gals are smart and have hustle that’s off the charts, but they don’t have the time or access to premium tools to get crazy sophisticated in trying to understand who the heck they are selling their products to online. They need a scrappy solution. So, I compiled…

    SEER Interactive- 21 readers -
  • GTM Match Table Variable Generator (Lookup Tables & Beyond)

    … inputs. To account for all possible case variations of names of American states and territories, I'd need to match 328,228 inputs. If I had to match state names as a term within an arbitrary search query, I'd have infinite possible inputs. Cases like this warrant more flexible matching. The Solution This tool was built to simplify the act…

    SEER Interactive- 25 readers -
  • How Pinterest’s New Visual Search Works & its Implication for Marketers

    …. As a result, brands can produce similar photo styles to showcase their products through the visual search tool. Want more juicy Pinterest tips? Check out Seer’s Pinterest Guide For Marketers. Check back in on this blog post in a few weeks for more updates on Pinterest’s new visual search tool implications for marketers! How do you think Pinterest’s visual search will impact marketers Pinterest strategy? Share your thoughts in the comments below! …

    SEER Interactivein Social How To's- 26 readers -
  • The Giant List of Free Influencer Marketing & PR Tools

    … As the digital marketing & SEO industry changes and evolves, so must the tools & techniques in our arsenal. How we form SEO strategies in particular, are radically different from how they took shape in 2010 and will likely be radically different in 2020! Growing disciplines like PR and influencer marketing have become absolutely…

    SEER Interactivein SEO- 38 readers -
  • 9 Lessons Learned from a Site Redesign: How to Prepare When Your Site Changes

    … if we had known what we know now. Is your site getting ready for a redesign? To help you avoid the same mistakes I have created a Redesign Information Sheet and Checklist. Did you encounter a problem during a redesign that I did no? Or have tips for other? Leave a comment with your tip or reach out to me on twitter @c_lalama with any questions! …

    SEER Interactive- 22 readers -
  • Pitch Please: Getting Conference Approval

    … Conferences present huge opportunities for you to share your knowledge, grow your knowledge, connect with people in the industry and expand your network. In our industry, there are many conferences that revolve around our day-to-day activities. HeroConf, MozCon, SMX, SearchLove, SES, AdTech and Affiliate Summit are just a few big ones that pop…

    SEER Interactive- 17 readers -
  • When To Use Income Level Geo-Targeting in Adwords

    … Google Adwords has a multitude of targeting and bidding options. Sometimes it becomes difficult to decide which option is the best for our clients and their goals, so we just have to test them out! One of the Geographic options we have is to target users by their demographic/income level. You can target these specifically, add to existing…

    SEER Interactivein Paid Search Google- 11 readers -