Tla

  • A Call to End CRO Forever

    … letters! This is really an acronym haiku. Today, the TLA for the conversion optimization industry is CRO, or Conversion Rate Optimization. This is a sad moniker for a set of disciplines that offers so much promise. The conversion rate is the number of transactions or leads generated divided by the traffic for a given period of time. It is a metric…

    Brian Massey/ The Conversion Scientist- 14 readers -
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