Tobias Bennett

  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … publishers in the long run as the glut of garbage inventory that makes up a large percentage of the ecosystem is more appropriately valued, or devalued for that matter. One thing that I think gets lost in all the noise surrounding viewability is that premium publishers, with stringent ad fraud policies and preventative measures, have paid a hefty…

    Tom Grubisich/ Street Fight- 11 readers -
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