Tobias Bennett

  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … billions of ad impressions monthly, putting these publishers right in the middle of the issue. To find out how they’re responding, I spoke with Tobias Bennett, a former McClatchy ad executive who is the advertising expert at the Local Media Consortium (LMC). The LMC represents close to 70 newspapers and other publishers whose more than 1,650 platforms…

    Tom Grubisich/ Street Fight- 11 readers -