Today Show Concert Series

  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … Today Show Concert Series sponsorship with Selena Gomez. Concert goers could create and share Selena-branded videos which served as a force multiplier for Citi, enabling it to, for every one person attending the concert, engage over 150 more not attending with branded mobile video. In today’s connected world, consumers themselves have reach…

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