Tom Martin

  • 5 Tips for Finding Your Invisible Customers

    … is what Tom Martin, quoting Andy Grove, calls a “strategic inflection.” The rules of doing business have fundamentally changed. You can either evolve with those rules, or you can go extinct. If you choose the former, you’ll want to consider the following five tips: 1. Find propinquity points “Propinquity” is the idea that the greater the proximity…

    Erin Feldman/ Vocus Blogin Content- 7 readers -
  • 3 Ways to Turn Invisible Customers Visible

    … physical presence a digital one. Finally, don’t underestimate the power of a third-party review. People make purchasing decisions because of the people they know rather than what you sell. Want to learn more about how to find your invisible customers and turn them visible? Register for our webinar with Tom Martin! Images: Surian Soosay, Simon, Karlis Dambrans (Creative Commons) …

    Erin Feldman/ Vocus Blogin Social- 8 readers -
  • Your Customers Self-Educate. Here’s How to Market to Them.

    … This is a guest post by “The Invisible Sale” author Tom Martin. His Vocus webinar Find Your Invisible Customers is on July 9. According to a March 2014 study by UPS, comScore and the e-tailing group, 82 percent of U.S. digital buyers preferred to research products from multichannel retailers on the internet via computers, tablets or smartphones…

    Brian Conlin/ Vocus Blogin Content- 6 readers -
  • The 3 Most Important Traits of a Great Social Agent for Your Business

    … Image via BigStockPhoto.com There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy? Social agents grow your business by sharing your content online to amplify your…

    Convince and Convert- 16 readers -
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