Tom Martin

  • 5 Tips for Finding Your Invisible Customers

    Seventy percent of B2C customers look at product reviews before contacting a salesperson. The reality in the B2B world is the same. According to Avanade, 61 percent of business decision-makers view third-party sites and peer reviews as more important than conversations with a company’s salesperson. They are your invisible customers.

    Erin Feldman/ Vocus Blog- 7 readers -
  • 3 Ways to Turn Invisible Customers Visible

    … housed on a YouTube channel or other social networks like Instagram and Pinterest to give me an idea of what it’s like to train with you. Tip: If you aren’t considering a responsive or adaptive design when it comes to your website, now is the time to do so. You’re going to lose any number of invisible customers if you don’t. Social is a powerful tool…

    Erin Feldman/ Vocus Blogin Social- 8 readers -
  • Your Customers Self-Educate. Here’s How to Market to Them.

    This is a guest post by “The Invisible Sale” author Tom Martin. His Vocus webinar Find Your Invisible Customers is on July 9. According to a March 2014 study by UPS, comScore and the e-tailing group, 82 percent of U.S. digital buyers preferred to research products from multichannel retailers on the internet via computers, tablets or smartphones.

    Brian Conlin/ Vocus Blog- 7 readers -
  • The 3 Most Important Traits of a Great Social Agent for Your Business

    … Image via There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy? Social agents grow your business by sharing your content online to amplify your…

    Convince and Convert- 17 readers -