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Seventy percent of B2C customers look at product reviews before contacting a salesperson. The reality in the B2B world is the same. According to Avanade, 61 percent of business decision-makers view third-party sites and peer reviews as more important than conversations with a company’s salesperson. They are your invisible customers.
… physical presence a digital one. Finally, don’t underestimate the power of a third-party review. People make purchasing decisions because of the people they know rather than what you sell. Want to learn more about how to find your invisible customers and turn them visible? Register for our webinar with Tom Martin! Images: Surian Soosay, Simon, Karlis Dambrans (Creative Commons) …
… This is a guest post by “The Invisible Sale” author Tom Martin. His Vocus webinar Find Your Invisible Customers is on July 9. According to a March 2014 study by UPS, comScore and the e-tailing group, 82 percent of U.S. digital buyers preferred to research products from multichannel retailers on the internet via computers, tablets or smartphones…
… Image via BigStockPhoto.com There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy? Social agents grow your business by sharing your content online to amplify your…