Tom Webster

Thomas Ronald "Hawkeye" Webster (born October 4, 1948) is a Canadian former professional ice hockey player and former coach. He was born to Clara Lukowicz (née Webster). He is one of 8 siblings.
Posts about Tom Webster
  • Audio Content Marketing: 5 Actionable Tips

    … spend an average of 4 hours a day listening to content according to Edison Research’s Share of Ear. That’s roughly a third of the content consumed daily! (Note: This 2014 data via Spin shows a more granular breakout by type than more recent surveys.) Edison Research’s Tom Webster says: “Mobile’s increasing utility as ‘the first screen,’ as well…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 5 Ways to distinguish your content and brand by using research

    … By Tom Webster, {grow} Community member Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field. These days, however, it can be a bit tricky…

    {grow}in Content- 11 readers -
  • Snapchat and Podcasting Growth: What the Research Reveals

    … Wondering if you should get into Snapchat? Is podcasting something you’re considering? To discover more, I interview Tom Webster from Edison Research about his latest study on Snapchat and podcasting adoption. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed…

    Michael Stelzner/ Social Media Examiner- 18 readers -
  • Four new effective presentation techniques you can use right now

    … I recently had the opportunity to observe some great speakers — Mitch Joel, Tom Webster and Laura Fitton and I learned a few things that I am incorporating into my keynote presentation style. I think they’ll help you too. The black slide Tom Webster did something I had never seen before in a presentation and it was very effective. When he came…

    {grow}- 10 readers -
  • The dangerous confusion of sales and content marketing

    … By Tom Webster, {grow} Community Member Recently, I had the pleasure of attending a keynote speech by Daniel Pink, author of To Sell Is Human: The Surprising Truth About Moving Others, at the Inbound conference in Boston. In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Nearly every hand went up–it seems…

    {grow}in Content- 22 readers -
  • How to Build a Brand from Scratch

    …, “How do you go about creating a brand from scratch?’ It’s a great question. It’s what my pal Tom Webster calls the theory of the firm. Why do you exist? What is the point of this organization existing at all? Find Your Only We Mark Schaefer has a really good way of thinking about this. He calls it the “only we” dynamic. His recommendation…

    Jay Baer/ Convince and Convertin How To's- 16 readers -
  • Is Shazam the Future of Mobile Marketing

    … interesting and important, because it will allow us to access relevant mobile offers without having to go through the hassle of getting this whole array and collection of apps on our phone. For more on this and similar concepts, check out the excellent book “The Mobile Commerce Revolution” from Tim Hayden and Tom Webster. Sprout Social Shoutout Today’s…

    Jay Baer/ Convince and Convertin Mobile- 23 readers -
  • Content is Temporary, Trust and Integrity are Lasting

    … business model. Steve Woodruff also noted with sarcasm: Content/marketing geeks keep talking about Paid, Owned, and Earned media. Everyone is ignoring Borrowed, Hijacked, and Disgraced media. I think there may be a business opportunity there… Not too long ago, I also remember Tom Webster displaying where someone had removed the logo of his…

    Douglas Karr/ Marketing Technology Blogin Content- 3 readers -
  • A new search engine for marketing podcasts

    … and style preferences. The Podcasting Trend is Real My friend Tom Webster and his team at Edison Research published a report earlier this year that found that 15% of Americans have listened to a podcast in the past month, an increase of 25% over 2013’s listening levels. This is largely powered by a shift to smartphones as a primary listening device…

    Jay Baer/ Convince and Convertin Content- 10 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    … heirarchy of needs. Before you can tend to the desire for gas, or a Gatorade, you need to address your physical needs – and when you pull over to a Buc’ees after driving for hours on Texas highways, you gotta do one thing first: pee. Buc’ees addresses the needs of their mobile humans by maintaining what many refer to as the cleanest rest rooms…

    Tom Webster/ Convince and Convert- 13 readers -
  • Marketing is the NFL Quarterback of Business

    … Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than…

    Jay Baer/ Convince and Convertin Social Content YouTube- 18 readers -
Get the top posts daily into your mailbox!
More from around the web