Tom Webster

Thomas Ronald "Hawkeye" Webster (born October 4, 1948) is a Canadian former professional ice hockey player and former coach. He was born to Clara Lukowicz (née Webster). He is one of 8 siblings.
Posts about Tom Webster
  • Audio Content Marketing: 5 Actionable Tips

    … 3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 5 Ways to distinguish your content and brand by using research

    …. If a sharp, clear graph like the one below from Statista can’t be drawn from your data, you’re doing it wrong. Final Thoughts There has been a lot of talk about the flood of content that overwhelms us (my friend Mark Schaefer calls it content shock) and there is no question that it is harder than ever to stand out with research studies or any other kind…

    {grow}in Content- 16 readers -
  • Snapchat and Podcasting Growth: What the Research Reveals

    … Wondering if you should get into Snapchat? Is podcasting something you’re considering? To discover more, I interview Tom Webster from Edison Research about his latest study on Snapchat and podcasting adoption. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed…

    Michael Stelzner/ Social Media Examiner- 23 readers -
  • Four new effective presentation techniques you can use right now

    … I recently had the opportunity to observe some great speakers — Mitch Joel, Tom Webster and Laura Fitton and I learned a few things that I am incorporating into my keynote presentation style. I think they’ll help you too. The black slide Tom Webster did something I had never seen before in a presentation and it was very effective. When he came…

    {grow}- 12 readers -
  • The dangerous confusion of sales and content marketing

    … By Tom Webster, {grow} Community Member Recently, I had the pleasure of attending a keynote speech by Daniel Pink, author of To Sell Is Human: The Surprising Truth About Moving Others, at the Inbound conference in Boston. In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Nearly every hand went up–it seems…

    {grow}in Content- 26 readers -
  • How to Build a Brand from Scratch

    …. But here’s the other side of that coin… Seek an Outside Opinion My friend, Steve Woodruff, runs a company called Clarity Therapy, which is all about helping people understand their brands and making them tighter. He is really adamant about this concept of not doing your brand building yourself, that you just get way, way, way too close to it and lose…

    Jay Baer/ Convince and Convertin How To's- 22 readers -
  • Is Shazam the Future of Mobile Marketing

    … interesting and important, because it will allow us to access relevant mobile offers without having to go through the hassle of getting this whole array and collection of apps on our phone. For more on this and similar concepts, check out the excellent book “The Mobile Commerce Revolution” from Tim Hayden and Tom Webster. Sprout Social Shoutout Today’s…

    Jay Baer/ Convince and Convertin Mobile- 28 readers -
  • Content is Temporary, Trust and Integrity are Lasting

    … friends. It’s my belief that providing credit for other peoples’ ideas and words isn’t just the right thing to do, it also provides your readers with an impression of who you are as a person. That content you’re thinking about borrowing from or stealing outright is just temporary… but your integrity and the impression you make on others will remain…

    Douglas Karr/ Marketing Technology Blogin Content- 4 readers -
  • A new search engine for marketing podcasts

    … and style preferences. The Podcasting Trend is Real My friend Tom Webster and his team at Edison Research published a report earlier this year that found that 15% of Americans have listened to a podcast in the past month, an increase of 25% over 2013’s listening levels. This is largely powered by a shift to smartphones as a primary listening device…

    Jay Baer/ Convince and Convertin Content- 14 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    … heirarchy of needs. Before you can tend to the desire for gas, or a Gatorade, you need to address your physical needs – and when you pull over to a Buc’ees after driving for hours on Texas highways, you gotta do one thing first: pee. Buc’ees addresses the needs of their mobile humans by maintaining what many refer to as the cleanest rest rooms…

    Tom Webster/ Convince and Convert- 13 readers -
  • Marketing is the NFL Quarterback of Business

    … Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than…

    Jay Baer/ Convince and Convertin Social Content YouTube- 20 readers -
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