Tom Webster

Thomas Ronald "Hawkeye" Webster (born October 4, 1948) is a Canadian former professional ice hockey player and former coach. He was born to Clara Lukowicz (née Webster). He is one of 8 siblings.
Posts about Tom Webster
    • Podcast Advertising Is Coming of Age

      With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example.

      Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Audio Content Marketing: 5 Actionable Tips

    … spend an average of 4 hours a day listening to content according to Edison Research’s Share of Ear. That’s roughly a third of the content consumed daily! (Note: This 2014 data via Spin shows a more granular breakout by type than more recent surveys.) Edison Research’s Tom Webster says: “Mobile’s increasing utility as ‘the first screen,’ as well…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • 5 Ways to distinguish your content and brand by using research

    … of The Marketing Companion podcast. Illustration courtesy Married to the Sea. Tags: content marketing, research, tom webster Posted in Content distribution, Content Marketing, Content Shock, economics of social media, Infographics, Marketing best practices, research, Social Media best practices, Social Media Strategy | No Comments » All posts …

    {grow}in Content- 18 readers -
  • Snapchat and Podcasting Growth: What the Research Reveals

    … Wondering if you should get into Snapchat? Is podcasting something you’re considering? To discover more, I interview Tom Webster from Edison Research about his latest study on Snapchat and podcasting adoption. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed…

    Michael Stelzner/ Social Media Examiner- 26 readers -
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