Tom Webster

Thomas Ronald "Hawkeye" Webster (born October 4, 1948) is a Canadian former professional ice hockey player and former coach. He was born to Clara Lukowicz (née Webster). He is one of 8 siblings.
Posts about Tom Webster
  • Audio Content Marketing: 5 Actionable Tips

    … and distribute audio? What makes you stop listening to a piece of audio content? Is it advertising, grating voices or sounds, boring personalities or other factors? When do you listen to audio and where are you? Also consider the device you’re using. Also listen to audio experts such as Pamela Muldoon of Content Marketing Institute (BTW, she grew up as a radio…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • 5 Ways to distinguish your content and brand by using research

    … of The Marketing Companion podcast. Illustration courtesy Married to the Sea. Tags: content marketing, research, tom webster Posted in Content distribution, Content Marketing, Content Shock, economics of social media, Infographics, Marketing best practices, research, Social Media best practices, Social Media Strategy | No Comments » All posts …

    {grow}in Content- 9 readers -
  • Snapchat and Podcasting Growth: What the Research Reveals

    … to learn more and let us know how Little Voices works for you. Other Show Mentions As marketers, we often work alone and need a place to interact with other people who “speak our language.” The Social Media Marketing Society provides a place to connect with other marketers, just like you. With live expert training, Social Media Examiner staff…

    Michael Stelzner/ Social Media Examiner- 14 readers -
  • Four new effective presentation techniques you can use right now

    … I recently had the opportunity to observe some great speakers — Mitch Joel, Tom Webster and Laura Fitton and I learned a few things that I am incorporating into my keynote presentation style. I think they’ll help you too. The black slide Tom Webster did something I had never seen before in a presentation and it was very effective. When he came…

    {grow}- 9 readers -
  • The dangerous confusion of sales and content marketing

    … conversation hierarchy is important to your marketing strategy Case study: Social media engagement as a point of differentiation A new process to quantify content marketing success Four overlooked B2B marketing ideas you can use now Five trends transforming content marketing …

    {grow}in Content- 20 readers -
  • How to Build a Brand from Scratch

    …. But here’s the other side of that coin… Seek an Outside Opinion My friend, Steve Woodruff, runs a company called Clarity Therapy, which is all about helping people understand their brands and making them tighter. He is really adamant about this concept of not doing your brand building yourself, that you just get way, way, way too close to it and lose…

    Jay Baer/ Convince and Convertin How To's- 14 readers -
  • Is Shazam the Future of Mobile Marketing

    … have the appropriate app installed. So when you walk by the spa, for example, on your phone an offer for a massage pops up. Fantastic, right? Hyper -targeted, real-time relevancy. In fact, McDonald’s has tested iBeacon technology recently with a company called Piper. They did a 26 store test in Georgia, and found about an 8% lift in chicken nugget…

    Jay Baer/ Convince and Convertin Mobile- 21 readers -
  • Content is Temporary, Trust and Integrity are Lasting

    … business model. Steve Woodruff also noted with sarcasm: Content/marketing geeks keep talking about Paid, Owned, and Earned media. Everyone is ignoring Borrowed, Hijacked, and Disgraced media. I think there may be a business opportunity there… Not too long ago, I also remember Tom Webster displaying where someone had removed the logo of his…

    Douglas Karr/ Marketing Technology Blogin Content- 3 readers -
  • A new search engine for marketing podcasts

    … and style preferences. The Podcasting Trend is Real My friend Tom Webster and his team at Edison Research published a report earlier this year that found that 15% of Americans have listened to a podcast in the past month, an increase of 25% over 2013’s listening levels. This is largely powered by a shift to smartphones as a primary listening device…

    Jay Baer/ Convince and Convertin Content- 9 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    … Image via BigStockPhoto.com It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now…

    Tom Webster/ Convince and Convert- 10 readers -
  • Marketing is the NFL Quarterback of Business

    … Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than…

    Jay Baer/ Convince and Convertin Social Content YouTube- 13 readers -
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