Tom Webster

Thomas Ronald "Hawkeye" Webster (born October 4, 1948) is a Canadian former professional ice hockey player and former coach. He was born to Clara Lukowicz (née Webster). He is one of 8 siblings.
Posts about Tom Webster
  • Audio Content Marketing: 5 Actionable Tips

    … 3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • 5 Ways to distinguish your content and brand by using research

    … of The Marketing Companion podcast. Illustration courtesy Married to the Sea. Tags: content marketing, research, tom webster Posted in Content distribution, Content Marketing, Content Shock, economics of social media, Infographics, Marketing best practices, research, Social Media best practices, Social Media Strategy | No Comments » All posts …

    {grow}in Content- 9 readers -
  • Snapchat and Podcasting Growth: What the Research Reveals

    … Wondering if you should get into Snapchat? Is podcasting something you’re considering? To discover more, I interview Tom Webster from Edison Research about his latest study on Snapchat and podcasting adoption. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed…

    Michael Stelzner/ Social Media Examiner- 14 readers -
  • Four new effective presentation techniques you can use right now

    … the most active tweeters remember who you are. I hope these little ideas will have a big impact on your presentations, too! The post Four new effective presentation techniques you can use right now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The dangerous confusion of sales and content marketing Does creating content make you dumb? 10 Ways to Drive More Social Proof …

    {grow}- 10 readers -
  • The dangerous confusion of sales and content marketing

    … By Tom Webster, {grow} Community Member Recently, I had the pleasure of attending a keynote speech by Daniel Pink, author of To Sell Is Human: The Surprising Truth About Moving Others, at the Inbound conference in Boston. In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Nearly every hand went up–it seems…

    {grow}in Content- 22 readers -
  • How to Build a Brand from Scratch

    …, “How do you go about creating a brand from scratch?’ It’s a great question. It’s what my pal Tom Webster calls the theory of the firm. Why do you exist? What is the point of this organization existing at all? Find Your Only We Mark Schaefer has a really good way of thinking about this. He calls it the “only we” dynamic. His recommendation…

    Jay Baer/ Convince and Convertin How To's- 15 readers -
  • Is Shazam the Future of Mobile Marketing

    … have the appropriate app installed. So when you walk by the spa, for example, on your phone an offer for a massage pops up. Fantastic, right? Hyper -targeted, real-time relevancy. In fact, McDonald’s has tested iBeacon technology recently with a company called Piper. They did a 26 store test in Georgia, and found about an 8% lift in chicken nugget…

    Jay Baer/ Convince and Convertin Mobile- 21 readers -
  • Content is Temporary, Trust and Integrity are Lasting

    The last few weeks I was out of town and didn’t get to dedicate as much time to writing content as I normally would. Rather than throw some half-ass posts out, I knew that it was a holiday season for many of my readers as well and I simply chose not to write daily. After a decade of writing, that’s the kind of thing that drives me crazy – writing is simply a part of who I am, not just what I do.

    Douglas Karr/ Marketing Technology Blog- 3 readers -
  • A new search engine for marketing podcasts

    …. They are custom fit to your own ear canals, and are the same brand worn by Lady GaGa, Brad Paisley, and The Shins. These are ear buds so good, it’s silly If you win, promise me you’ll write a review blog post of them? Thanks as always for your support. Would LOVE your feedback on the new site here, or use the Contact form over there. p.s. big thanks…

    Jay Baer/ Convince and Convertin Content- 9 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    … Image via BigStockPhoto.com It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now…

    Tom Webster/ Convince and Convert- 12 readers -
  • Marketing is the NFL Quarterback of Business

    … Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than…

    Jay Baer/ Convince and Convertin Social Content YouTube- 15 readers -
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