Tom Webster

Thomas Ronald "Hawkeye" Webster (born October 4, 1948) is a Canadian former professional ice hockey player and former coach. He was born to Clara Lukowicz (née Webster). He is one of 8 siblings.
Posts about Tom Webster
  • Audio Content Marketing: 5 Actionable Tips

    … spend an average of 4 hours a day listening to content according to Edison Research’s Share of Ear. That’s roughly a third of the content consumed daily! (Note: This 2014 data via Spin shows a more granular breakout by type than more recent surveys.) Edison Research’s Tom Webster says: “Mobile’s increasing utility as ‘the first screen,’ as well…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • 5 Ways to distinguish your content and brand by using research

    …. If a sharp, clear graph like the one below from Statista can’t be drawn from your data, you’re doing it wrong. Final Thoughts There has been a lot of talk about the flood of content that overwhelms us (my friend Mark Schaefer calls it content shock) and there is no question that it is harder than ever to stand out with research studies or any other kind…

    {grow}in Content- 18 readers -
  • Snapchat and Podcasting Growth: What the Research Reveals

    … Wondering if you should get into Snapchat? Is podcasting something you’re considering? To discover more, I interview Tom Webster from Edison Research about his latest study on Snapchat and podcasting adoption. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed…

    Michael Stelzner/ Social Media Examiner- 23 readers -
  • Four new effective presentation techniques you can use right now

    … I recently had the opportunity to observe some great speakers — Mitch Joel, Tom Webster and Laura Fitton and I learned a few things that I am incorporating into my keynote presentation style. I think they’ll help you too. The black slide Tom Webster did something I had never seen before in a presentation and it was very effective. When he came…

    {grow}- 12 readers -
  • The dangerous confusion of sales and content marketing

    … By Tom Webster, {grow} Community Member Recently, I had the pleasure of attending a keynote speech by Daniel Pink, author of To Sell Is Human: The Surprising Truth About Moving Others, at the Inbound conference in Boston. In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Nearly every hand went up–it seems…

    {grow}in Content- 26 readers -
  • How to Build a Brand from Scratch

    …, “How do you go about creating a brand from scratch?’ It’s a great question. It’s what my pal Tom Webster calls the theory of the firm. Why do you exist? What is the point of this organization existing at all? Find Your Only We Mark Schaefer has a really good way of thinking about this. He calls it the “only we” dynamic. His recommendation…

    Jay Baer/ Convince and Convertin How To's- 23 readers -
  • Is Shazam the Future of Mobile Marketing

    … think is brilliant. You are probably familiar with Shazam. Shazam is the app that you probably have on your phone that allows you to listen to a song, and it will tell you what the song is, and then it allows you to purchase the song with just one click. Shazam is used by approximately 100 million different people every 30 days. It is enormously…

    Jay Baer/ Convince and Convertin Mobile- 29 readers -
  • Content is Temporary, Trust and Integrity are Lasting

    … business model. Steve Woodruff also noted with sarcasm: Content/marketing geeks keep talking about Paid, Owned, and Earned media. Everyone is ignoring Borrowed, Hijacked, and Disgraced media. I think there may be a business opportunity there… Not too long ago, I also remember Tom Webster displaying where someone had removed the logo of his…

    Douglas Karr/ Marketing Technology Blogin Content- 4 readers -
  • A new search engine for marketing podcasts

    … and style preferences. The Podcasting Trend is Real My friend Tom Webster and his team at Edison Research published a report earlier this year that found that 15% of Americans have listened to a podcast in the past month, an increase of 25% over 2013’s listening levels. This is largely powered by a shift to smartphones as a primary listening device…

    Jay Baer/ Convince and Convertin Content- 15 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    … Image via BigStockPhoto.com It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now…

    Tom Webster/ Convince and Convert- 13 readers -
  • Marketing is the NFL Quarterback of Business

    … Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than…

    Jay Baer/ Convince and Convertin Social Content YouTube- 21 readers -
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