Tomas Kellner

  • Contently Comic: Welcome to Brand Journalism

    … If you read this site, you know that editors and reporters leaving journalism to go work for brands is kind of a thing—so much so that tech publication Pando even made a quiz to help people decide whether to make the leap, and where they should go. Some of these new relationships have a storybook ending. Tomas Kellner was a pioneer of the trend…

    The Content Strategistin Content- 10 readers -
  • The Best Branded Content of January

    … Editor Tomas Kellner explained to me. “When our CT scan became old news, there were journalists out there who still wanted to run on the story, so they went for the next thing… the reason they found out about [other GE technology] is because that story was featured below our CT scan story.” To Kellner, that kind of continued reader discovery…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 34 readers -
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    Bad news: I've been missing in action this week, as I've been stuck in bed heavily doped up and suffering with two things — the recurrence of an old back injury, and the flu. The flu is letting up,...