Tomas Kellner

  • Contently Comic: Welcome to Brand Journalism

    … was pretty sure he’d be our first reporter on the moon. But for whatever reason, the groundbreaking stories he envisioned writing for Tesla never materialized. A year later, he left Tesla and ended up at popular messaging app Kik. When Dan Lyons of “Fake Steve Jobs” fame left tech publication ReadWrite in 2013 for marketing software company HubSpot…

    The Content Strategistin Content- 11 readers -
  • The Best Branded Content of January

    … Editor Tomas Kellner explained to me. “When our CT scan became old news, there were journalists out there who still wanted to run on the story, so they went for the next thing… the reason they found out about [other GE technology] is because that story was featured below our CT scan story.” To Kellner, that kind of continued reader discovery…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 37 readers -
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  • Bad News, Good News, Bad NewsBad News, Good News, Bad News
    Bad news: I've been missing in action this week, as I've been stuck in bed heavily doped up and suffering with two things — the recurrence of an old back injury, and the flu. The flu is letting up,...