Tomas Kellner

  • Contently Comic: Welcome to Brand Journalism

    … was pretty sure he’d be our first reporter on the moon. But for whatever reason, the groundbreaking stories he envisioned writing for Tesla never materialized. A year later, he left Tesla and ended up at popular messaging app Kik. When Dan Lyons of “Fake Steve Jobs” fame left tech publication ReadWrite in 2013 for marketing software company HubSpot…

    The Content Strategistin Content- 11 readers -
  • The Best Branded Content of January

    … in right swipes. These results are, of course, 100 percent reliable because why would a razor brand want to mislead us about girls preferring clean-shaven guys? But still, it’s fun, compelling stuff—the kind of data-driven content that’s straight out of the OkTrends playbook. In January, Squarespace decided to bring a wild idea to life: an album…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 35 readers -
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  • Bad News, Good News, Bad NewsBad News, Good News, Bad News
    Bad news: I've been missing in action this week, as I've been stuck in bed heavily doped up and suffering with two things — the recurrence of an old back injury, and the flu. The flu is letting up,...