Tomas Kellner

  • Contently Comic: Welcome to Brand Journalism

    … If you read this site, you know that editors and reporters leaving journalism to go work for brands is kind of a thing—so much so that tech publication Pando even made a quiz to help people decide whether to make the leap, and where they should go. Some of these new relationships have a storybook ending. Tomas Kellner was a pioneer of the trend…

    The Content Strategistin Content- 11 readers -
  • The Best Branded Content of January

    … their marketing budget on a big-time Super Bowl ad. The final product is pretty much what you’d expect when you try to cram 37 brands into a 30-second spot, but the real gem is Plaza’s sarcastic, self-aware hype (anti-hype?) in the videos leading up to the finale. Star Seattle Seahawks running back Marshawn Lynch has been refusing to talk to the press all year…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 45 readers -
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  • Bad News, Good News, Bad NewsBad News, Good News, Bad News
    Bad news: I've been missing in action this week, as I've been stuck in bed heavily doped up and suffering with two things — the recurrence of an old back injury, and the flu. The flu is letting up,...