• Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    …) and Invisible Influencers (2016) have spread these ideas. It’s also gained traction due the work of Lee Odden. While “influencer marketing” is relatively new it’s really an extension of word of mouth marketing. One of its key proponents was Andy Sernovitz, author of Word of Mouth Marketing who transformed WOMMA into a viable business association…

    Heidi Cohen/ Heidi Cohen- 39 readers -
  • 5 Influencer Marketing Platforms for SMBs

    … the web for keyword mentions in real-time, with advanced features to keep results as relevant as possible. A business owner who sees that an influential local has been tweeting about the products he sells, or writing about his company on a personal blog, can reach out to that person through Awario with an invitation to collaborate on a campaign…

    Stephanie Miles/ Street Fightin Social- 28 readers -