• Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

      How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can use.

      Heidi Cohen/ Heidi Cohen- 21 readers -
  • 5 Influencer Marketing Platforms for SMBs

    … interact with the influencers who seem like a good fit and manage those relationships through Klear’s own CRM. Klear offers free plans, with Basic pricing starting at $249 per month. 3. Tomoson: Software geared toward micro-influencer outreach Major brands have the funds to run campaigns with well-known influencers, but local companies can still find…

    Stephanie Miles/ Street Fightin Social- 27 readers -
  • Sponsored Selfies on Instagram?

    … from Gerard Cosmetics and The Jewel Bar. Tomoson — which tallies some 23,000 influencers and 7,000 businesses on its platform — said it expects to roll out sponsored selfies on other platforms, including Facebook and Twitter. Readers: What do you think of the idea of sponsored selfies? …

    David Cohen/ Inside Facebookin Social Facebook Twitter- 14 readers -
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