• Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … critical is that micro-influencers tend to yield deeper engagement all along the purchase process. This contributes to better conversion rates and sales. In general, influencers yield an ROI of $6.50 per $1.00 invested (Tomoson). Of course, like any new form of marketing, influencer relations metrics need to evolve. 3 Micro-Influencer Benefits…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • 5 Influencer Marketing Platforms for SMBs

    … Online reviews from everyday consumers are incredibly important for small business owners, but the impact from an anonymous review is far outweighed by what can happen when an influencer mentions a business or product. So-called “digital influencers” are people with large online followings who post regularly on their own blogs and social media…

    Stephanie Miles/ Street Fightin Social- 28 readers -
  • Sponsored Selfies on Instagram?

    … Can you earn money by posting selfies? Yes, according to influencer marketplace Tomoson. Tomoson launched a sponsored selfies program on Instagram, in which influencers who post selfies depicting them using, wearing or posing with advertisers’ products can cash in. In this example, Instagram user Maria-Isabel Gridley is plugging products…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 14 readers -
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