• A Guide to Finding Your Brand Voice

    … How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when…

    Visual.lyin Content- 7 readers -
  • The Science of the Voice Over

    …, and it can spell disaster. As an example, if you’re producing a relaxation guide and the tone of your voice over is salesy and strong, you probably won’t be getting much repeat business! Voice Over Volume While volume is something that can, of course, be adjusted in post-production, it’s still something that should be as close as possible to perfection…

    Marketing Technology Blog- 4 readers -
  • 5 Qualities to Define in Every Content Marketing Campaign

    … consider and outline these five qualities: Tone. The tone of your writing is going to set an expectation for your audience, so make sure you work out a tone that is both appropriate and consistent. For example, the tone of your articles could be formal and informative, leading to shorter sentences and concise, specific language; this tone could…

    Relevancein Content- 15 readers -
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