Tone

  • Graphic Design Terminology That Noobs Often Get Confused

    … misunderstood or mistaken terms used by noob graphic designers. Font versus Typeface A typeface is not a font, but a font may belong to a family of typefaces. Tracking versus Kerning Tracking is the uniform space between a group of letters, kerning is the spacing between individual characters. Gradient versus Gradient Mesh A gradient is a gradual…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • A Guide to Finding Your Brand Voice

    … choice and tone of their competitors and fail to stand out as true individual and thought leader in their particular industry. Creating a brand voice and making a conscious decision to bring it forward in your content gives you the tools you need to sound more human and relatable, and will ultimately go much further in building relationships…

    Visual.lyin Content- 7 readers -
  • The Science of the Voice Over

    … of their speech to fit perfectly in the time given. Voice Over Tone The tone of voice used in a voice over has to perfectly match the brand, product and script, and most importantly, match in a natural sounding way. Whether it’s serious and calm for an on hold message at a medical center, conversational and guy/girl next door for a business explainer video…

    Marketing Technology Blog- 4 readers -
  • 5 Qualities to Define in Every Content Marketing Campaign

    … consider and outline these five qualities: Tone. The tone of your writing is going to set an expectation for your audience, so make sure you work out a tone that is both appropriate and consistent. For example, the tone of your articles could be formal and informative, leading to shorter sentences and concise, specific language; this tone could…

    Relevancein Content- 16 readers -
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