Tone

  • The Content Marketing Brand Management Checklist

    … to prevent them. Shout out to The Washington Post Express who accidentally put the MALE symbol for the WOMAN'S march on their cover today pic.twitter.com/xGS0XE8RTd — Kimberly Betsill (@kimmybetsill) January 5, 2017 Without an efficient governance system of necessary checks and balances, two things can happen to a brand: Benign mistakes can…

    The Content Strategistin Content- 26 readers -
  • Graphic Design Terminology That Noobs Often Get Confused

    … transition from one color to another across the surface of a shape. A gradient mesh is a tool that creates a mesh on a shape with multiple, editable points that allow for colors, shading, and dimensional effects. Backdrop versus Background Backdrop refers to a cloth or sheet hung behind an object, but background is anything that’s behind the focus…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • A Guide to Finding Your Brand Voice

    … How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when…

    Visual.lyin Content- 10 readers -
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