• Graphic Design Terminology That Noobs Often Get Confused

      I chuckled a little bit when I found this infographic because, as it turns out, I must be a graphic design noob. But, alas, it’s amazing finding out how much I don’t know about an industry I’ve been embedded deeply in for the last 25 years. In my defense, I only dabble and request graphics. Thankfully, our designers are far more knowledgeable about graphic design than I am.

      Douglas Karr/ Marketing Technology Blog- 11 readers -
  • A Guide to Finding Your Brand Voice

    … choice and tone of their competitors and fail to stand out as true individual and thought leader in their particular industry. Creating a brand voice and making a conscious decision to bring it forward in your content gives you the tools you need to sound more human and relatable, and will ultimately go much further in building relationships…

    Visual.lyin Content- 7 readers -
  • The Science of the Voice Over

    … script shine. Voice Over Cadence Getting the cadence, the rhythmic rise and fall of speech, right in a voice over is something that’s extremely difficult to achieve reading from a script, unless the person reading is a professional. While we all have a natural cadence and flow while we speak conversationally to each other, put a script in front…

    Marketing Technology Blog- 4 readers -
  • 5 Qualities to Define in Every Content Marketing Campaign

    … be very helpful to a conservative brand trying to build a reputation as an authority in a given field. On the other hand, you may want a lighter tone, created with informally punctuated and lengthy descriptive sentences, which would be more appropriate in an informal setting. Voice. Though similar to tone, the voice of your content is a distinct…

    Relevancein Content- 15 readers -
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