• Graphic Design Terminology That Noobs Often Get Confused

    … in quality. Common formats are AI, EPS, PDF, and SVG. Black & White versus Grayscale B/W or B&W impges are made from pure black and white. Grayscale are images or artwork with a range of values from white to black in any tint or shade. Cropping versus Crop Marks Cropping removes the outer parts of an image that are unrequired. Crop marks…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • A Guide to Finding Your Brand Voice

    … How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when…

    Visual.lyin Content- 10 readers -
  • The Science of the Voice Over

    … of their speech to fit perfectly in the time given. Voice Over Tone The tone of voice used in a voice over has to perfectly match the brand, product and script, and most importantly, match in a natural sounding way. Whether it’s serious and calm for an on hold message at a medical center, conversational and guy/girl next door for a business explainer video…

    Marketing Technology Blog- 4 readers -
  • 5 Qualities to Define in Every Content Marketing Campaign

    … to a 45-year-old working mother as you would to a graduating high school senior. Niche. The selection of your audience and niche are co-dependent; it’s difficult to outline your course for one without the other. Your niche is a collection of the specific sub-categories or fields you’ll be using as the foundation of your content, and the realm…

    Relevancein Content- 20 readers -
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