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I chuckled a little bit when I found this infographic because, as it turns out, I must be a graphic design noob. But, alas, it’s amazing finding out how much I don’t know about an industry I’ve been embedded deeply in for the last 25 years. In my defense, I only dabble and request graphics. Thankfully, our designers are far more knowledgeable about graphic design than I am.
… choice and tone of their competitors and fail to stand out as true individual and thought leader in their particular industry. Creating a brand voice and making a conscious decision to bring it forward in your content gives you the tools you need to sound more human and relatable, and will ultimately go much further in building relationships…
… script shine. Voice Over Cadence Getting the cadence, the rhythmic rise and fall of speech, right in a voice over is something that’s extremely difficult to achieve reading from a script, unless the person reading is a professional. While we all have a natural cadence and flow while we speak conversationally to each other, put a script in front…
… be very helpful to a conservative brand trying to build a reputation as an authority in a given field. On the other hand, you may want a lighter tone, created with informally punctuated and lengthy descriptive sentences, which would be more appropriate in an informal setting. Voice. Though similar to tone, the voice of your content is a distinct…