Tone

  • The Content Marketing Brand Management Checklist

    … just perfect grammar. In order for audiences to identify your brand, the language needs to reflect a certain style that separates you from competitors. Chances are a B2B pharmaceutical company will shy away from first-person narratives to maintain a level of industry authority. However, a B2C brand can use the first-person to communicate…

    The Content Strategistin Content- 26 readers -
  • Graphic Design Terminology That Noobs Often Get Confused

    … I chuckled a little bit when I found this infographic because, as it turns out, I must be a graphic design noob. But, alas, it’s amazing finding out how much I don’t know about an industry I’ve been embedded deeply in for the last 25 years. In my defense, I only dabble and request graphics. Thankfully, our designers are far more knowledgeable…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • A Guide to Finding Your Brand Voice

    … choice and tone of their competitors and fail to stand out as true individual and thought leader in their particular industry. Creating a brand voice and making a conscious decision to bring it forward in your content gives you the tools you need to sound more human and relatable, and will ultimately go much further in building relationships…

    Visual.lyin Content- 10 readers -
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