Tone

  • Graphic Design Terminology That Noobs Often Get Confused

    … object in an image or design. EPS versus AI EPS is encapsulated postscript, a file format that saves flattened vector graphics and doesn’t support transparency. AI is Adobe Illustrator format that contains layered vector or embedded raster objects that can be edited using Illustrator. Tint versus Tone Tint is produced by adding white to a pure color…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • A Guide to Finding Your Brand Voice

    … How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when…

    Visual.lyin Content- 8 readers -
  • The Science of the Voice Over

    … of their speech to fit perfectly in the time given. Voice Over Tone The tone of voice used in a voice over has to perfectly match the brand, product and script, and most importantly, match in a natural sounding way. Whether it’s serious and calm for an on hold message at a medical center, conversational and guy/girl next door for a business explainer video…

    Marketing Technology Blog- 4 readers -
  • 5 Qualities to Define in Every Content Marketing Campaign

    … consider and outline these five qualities: Tone. The tone of your writing is going to set an expectation for your audience, so make sure you work out a tone that is both appropriate and consistent. For example, the tone of your articles could be formal and informative, leading to shorter sentences and concise, specific language; this tone could…

    Relevancein Content- 17 readers -
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