• A Guide to Finding Your Brand Voice

    … How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when…

    Visual.lyin Content- 7 readers -
  • The Science of the Voice Over

    … script shine. Voice Over Cadence Getting the cadence, the rhythmic rise and fall of speech, right in a voice over is something that’s extremely difficult to achieve reading from a script, unless the person reading is a professional. While we all have a natural cadence and flow while we speak conversationally to each other, put a script in front…

    Marketing Technology Blog- 3 readers -
  • 5 Qualities to Define in Every Content Marketing Campaign

    … to a 45-year-old working mother as you would to a graduating high school senior. Niche. The selection of your audience and niche are co-dependent; it’s difficult to outline your course for one without the other. Your niche is a collection of the specific sub-categories or fields you’ll be using as the foundation of your content, and the realm…

    Relevancein Content- 10 readers -