Tone Deaf

Tone deafness is the lack of relative pitch, or the inability to distinguish between musical notes that is not due to the lack of musical training or education. Tone deafness is the congenital form of amusia. It is also known as tune deafness, "tin ear", dysmelodia and dysmusia.
Posts about Tone Deaf
  • What You Miss When You Obsess About Conversions

    … Are you the oblivious, tone-deaf marketer? Chances are good that you are. What do you do when you focus on your work intensely? You master the art of ignoring sounds, people, and whatever else distracts you. When you focus on conversions—and given that you only have that window of opportunity open for a few seconds—you waste no time. You push…

    Pratik Dholakiya/ The Daily Eggin SEO- 17 readers -
  • Why Silicon Valley and media don’t mix easily

    … The publishing industry’s white knight, in the form of billionaire techie, is turning out to be an awkward rescue. It initially was heartening when tech entrepreneurs offered publishers a lifeline, with former eBay founder Pierre Omidyar vowing to plow $250 million into investigative journalism, Amazon chief Jeff Bezos scooping up The Washington…

    Lucia Moses/ Digiday- 23 readers -
  • During Ferguson controversy, Twitter’s native ads become a liability

    … Twitter has built a multibillion dollar business out of obscuring the line between advertising and content, allowing brands to more naturally interject themselves in a rolling social media conversation. But the blurring of that line can make for some unfortunate, tone deaf or insensitive brand messaging when controversy strikes, such as last…

    John Mcdermott/ Digiday- 10 readers -
  • JCPenney goes tone deaf on breast cancer

    … Joanna Franchini is part of the Cultural Insight practice at Added Value, a strategic marketing consultancy in New York City. Someone please save JCPenney from itself: the company’s latest ad campaign, rolled out in October for Breast Cancer Awareness month, is a painful mess of mixed brand messaging, inadvertent sexism and cultural tone…

    Digiday- 19 readers -
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