Tone Deaf

Tone deafness is the lack of relative pitch, or the inability to distinguish between musical notes that is not due to the lack of musical training or education. Tone deafness is the congenital form of amusia. It is also known as tune deafness, "tin ear", dysmelodia and dysmusia.
Posts about Tone Deaf
  • What You Miss When You Obsess About Conversions

    … Are you the oblivious, tone-deaf marketer? Chances are good that you are. What do you do when you focus on your work intensely? You master the art of ignoring sounds, people, and whatever else distracts you. When you focus on conversions—and given that you only have that window of opportunity open for a few seconds—you waste no time. You push…

    Pratik Dholakiya/ The Daily Eggin SEO- 20 readers -
  • Why Silicon Valley and media don’t mix easily

    …, niche magazine. (TNR has a print circulation of 41,000, according to the Alliance for Audited Media; and monthly online uniques of 2.5 million, per comScore). That said, it didn’t help that Hughes’ hand-picked CEO came across as tone deaf, calling for “disruption” and for The New Republic to be reimagined as a “vertically integrated digital media…

    Lucia Moses/ Digiday- 25 readers -
  • During Ferguson controversy, Twitter’s native ads become a liability

    … Twitter has built a multibillion dollar business out of obscuring the line between advertising and content, allowing brands to more naturally interject themselves in a rolling social media conversation. But the blurring of that line can make for some unfortunate, tone deaf or insensitive brand messaging when controversy strikes, such as last…

    John Mcdermott/ Digiday- 13 readers -
  • JCPenney goes tone deaf on breast cancer

    … cares about the most common cancer afflicting them: over 220,000 women will be diagnosed this year with breast cancer, and over 40,000 will lose their lives. If only the money for JCPenney’s creative and media buying (which clearly amounts to more than pennies) could have been donated directly to research for the cure. The post JCPenney goes tone deaf on breast cancer appeared first on Digiday. …

    Digiday- 19 readers -
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