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Social media is a great way for publishers to acquire new customers and promote their brands to new audiences. The channel has proven itself to be a promising way to get content in front of new eyeballs with its viral nature. Shareable content is a great way for your messaging to spread. But when it comes to forming long-term relationships, social is often a vacuum.
… is news about the athlete or the sport, as well as reminders that the competition is about to begin. This offers fans the level of engagement that they would hope for when signing up on social, but that they may not get if they miss the content in their Facebook News Feed. Another way to build email into social is through blogs. For example, on blog…