Tony D'Anna

  • Nurturing Your Audience in a Social World

    … this during the 2016 Summer Olympic Games, and it was even able to include a preference center in its sign-up forms so that consumers could subscribe to specific sports or athletes. Another way to collect an email address from social is simply to put a link in your description page. For instance, you can add a link on Instagram, and fans who want…

    AllTwitterin Social Facebook Twitter- 10 readers -
  • Why Email Should Be at the Center of Your Social Strategy

    … offer publishers are so clouded that you can rarely understand audience response rates in any compelling way. While social is a great place for publishers to meet readers, email should be at the center of your social strategy in order to build a strong marketing program. Email allows publishers to connect with their fans in a direct capacity…

    AllFacebookin Social Facebook- 24 readers -