• The Dangers of Toolbars and Adware in B2B Affiliate Programs

    … Toolbar affiliates have become the subject of much debate within the affiliate industry, with many believing that the data in most cases points to toolbars driving largely non-incremental sales for many online retailers. And there is far less debate about the value of adware which is often installed without the knowledge of the end user. While…

    Performance Marketing Insiderin Affiliate- 12 readers -