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  • How Do You Use Gated Content Without Pissing People Off?

    Published 1 min ago 41 Would you give us your email to read this piece? That’s a question many marketers are grappling with these days, and there are no easy answers. While trading a downloadable white paper in exchange for someone’s email address is one of the most tried and true strategies in the B2B marketing playbook, there remains a fear that employing this tacti ...

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