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… Published 1 min ago 41 Would you give us your email to read this piece? That’s a question many marketers are grappling with these days, and there are no easy answers. While trading a downloadable white paper in exchange for someone’s email address is one of the most tried and true strategies in the B2B marketing playbook, there remains…
People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this older one. But one of my biggest secrets is that I don’t spend nearly as much time writing as you might think. I am opportunistic with re-purposing the content I already create.