Top Of Funnel Keywords

  • Strategies For Targeting Top Of Funnel Keywords

    … they are looking for, thus are at the top of the funnel. A specific search for “donut shop k cups” indicates that the user is looking for a particular flavor and is further down the funnel. Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms. When bidding on top of funnel…

    Matt Umbro/ PPC Hero- 4 readers -
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