Top Of Funnel Keywords

  • Strategies For Targeting Top Of Funnel Keywords

    …, also known as top of funnel terms. In our example above, the root search would simply be “k cups.” A user typing in this query may see general ad results speaking to a large selection or low prices. Below is a screenshot of sample text and shopping ads showing for the root term “k cups.” These users may not yet know what type of k cups…

    Matt Umbro/ PPC Hero- 3 readers -