Toprank Marketing Book Club

  • Book Review & Interview: Meaningful: The Story of Ideas That Fly

    … For every startup that succeeds, many more fail. But what is it that makes the difference between a successful company, and one that just doesn’t quite hit the mark? Bernadette Jiwa uncovers that and more in her new book, Meaningful: The Story of Ideas That Fly. According to Jiwa, many companies miss an essential opportunity to focus…

    Ashley Zeckman/ TopRank®- 18 readers -
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