Total Cost Ownership

  • How to Measure the ROI of Mobile Apps

    We’re working with a partner company on developing a mobile application for Android and iOS right now. While we’ve done our own apps, this custom app is requiring quite a bit more attention than we had imagined. I think it’s taking longer to work on the marketing, submission, and publishing of the mobile application than the app development time! We’ll definitely adjust expecta ...

    Douglas Karr/ Marketing Technology Blog- 7 readers -
Get the top posts daily into your mailbox!