Toucan Sam

Toucan Sam is the cartoon mascot for Froot Loops breakfast cereal. The character has been featured in advertising since the 1960s. He exhibits the ability to smell out Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow your nose! It always knows!" Sometimes followed by "The flavor of fruit! Wherever it grows!"
Posts about Toucan Sam
  • Why You Can’t Just Trust Your Split Test Stats

    … those stats! A true split test means that the variables run at the same time and under the same circumstances. If you have an ad “a” running for one week, followed by ad “b” running the week after – then your split test has been compromised. The world changes quickly and the events, situations, and competitor ads that influence your experiment…

    Adam Lundquist/ PPC Hero- 5 readers -