Toucan Sam

Toucan Sam is the cartoon mascot for Froot Loops breakfast cereal. The character has been featured in advertising since the 1960s. He exhibits the ability to smell out Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow your nose! It always knows!" Sometimes followed by "The flavor of fruit! Wherever it grows!"
Posts about Toucan Sam
  • Why You Can’t Just Trust Your Split Test Stats

    … marketers begin PPC advertising and split testing, and do not understand what a true split test is. They take past data, insert it into an excel sheet, and declare a winner based on the statistical significance. While yes, the excel sheet is telling you the test has concluded – it was not run under the right conditions for the data to be valid. Disregard…

    Adam Lundquist/ PPC Hero- 5 readers -
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