A Touchpoint (contact point, customer contact, Moment of Truth, point of contact) describes the interface of a product, service or brand with customers/users, non-customers, employees and other stakeholders, before, during and after a transaction. This may be applied in business-to-business as well as business-to-consumer environments.
Posts about Touchpoints
  • 4 Tools to Get You Closer to Your Customers

    … an appointment. Learn more: Customer Journey Mapping for Small Business 2. Touchpoints and Moments of Truth Analysis Think of this as a complement or an alternative to customer journey mapping. Each moment that a customer sees your advertising or passes your store or looks over a bill is a touchpoint, one of many incidents that add up to a total…

    Jeff B. Copeland/ Dex Media- 16 readers -
  • How to Bring Your Relationship Building Strategy Offline

    … a face-to-face connection with the consumer, business partner or influencer that takes you beyond the fickle relationship built online. Why Offline Touchpoints Work Have you ever read “How To Win Friends And Influence People”? It is one of the most crucial marketing books ever released, even all these years later. It stresses the power of genuine…

    Ann Smarty/ Relevancein How To's- 12 readers -
  • (Dis)Content Marketing: How To Survive The Shakeout

    … Content marketing. Heard of it? Whether B2C or B2B, content growth has obviously gone ballistic. Among everybody from mom-and-pop retailers to the biggest brands on the planet, content in all its many forms has been anointed king, whether it’s your blog, site content, viral video, e-book or any of the other multifold formats that fit under…

    Steve Dille/ Marketing Landin EMail Content How To's- 20 readers -
  • 3 Content Marketing Trends to Rule Them All in 2015

    … of new leads and personalizing emails. Integrated Automation involves providing touchpoints where the consumer actually gets to connect with a human being: Phone calls, one-one-one sessions, Twitter chats, Google Hangouts, and sharing non-generic email addresses are just a few ideas. 2) Niche Marketing; Generalist Business You’ve heard this before…

    Ryan Hanley/ Content Warfare Blogin Content Twitter- 23 readers -
  • Five Tips for Writing Case Studies That Aren't Boring as Hell

    …, and they make for nice social media material for promoting your case studies. Rick Short, director of marketing communications at Indium Corporation, explains how imagery can take your case study to the next level: Visuals speak to a different part of our brains—more to our animal. The use of visuals allows us to tap into this raw, emotional…

    MarketingProfs- 13 readers -
  • What’s Next for Content Marketing? You.

    … on the breadth of the relationship by adding touchpoints. Our research shows that high-performing brands do both – providing what we call the ‘total experience’. In fact, we believe that the most important marketing metric will soon change from ‘share of wallet’ or ‘share of voice’ to ‘share of experience’.” It seems clear now that the evolution…

    Robert Rose/ Content Marketing Institutein Content- 21 readers -
  • The 6 Most Important Things in Email Marketing for 2015

    …. It is almost the same effort to use professional email I wrote about picking the right touchpoints for email list growth before and there is even a template for that. The source is a big predictor for the quality of the list. Will list growth be recognized as a win? Not if your goals are only set in percentages. Open, click and conversion percentages…

    Jordie Van Rijn/ GetResponse Blogin EMail- 17 readers -
  • Communicating With Mobile Consumers in the ‘Experience Age’

    … to the customer journey. The power of big data offers brands a 360-degree view of the consumer, better equipping organizations to create more meaningful touchpoints. Companies have access to richer customer data, which is now able to track where, how and why consumers browse, buy and use products, enabling better and faster communication. In an effort…

    Street Fightin Social- 7 readers -
  • Five Options for Attribution Modeling With Analytics Engines

    … on specific keywords? However they got there, this view is just as limiting as last click. You still have only one touchpoint on which to base your marketing decisions—it just moved to an earlier point in the process. Now, instead of watching scoring plays, you're watching kickoffs and punts. 3. Position-based Now we're getting somewhere. With this model…

    MarketingProfs- 5 readers -
  • Top 20 Mobile Marketing Articles of 2014

    … not obvious to you yet — mobile matters. Now! Structural changes are happening with Google Search for mobile devices, and people are using this medium more than ever. Dr. Peter J. Meyers delves into an article to give us more information. When crafting your mobile strategy, you should be able to map out the possible touchpoints at every step…

    John Anyasor/ UpCity Daily Tipsin Paid Search Mobile- 13 readers -
  • Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

    … with search technology. Google’s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph. We also know there are an increasing amount of touchpoints in a customer journey involving different channels…

    Moz Blogin Paid Search- 7 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … here, this 4th wave of content marketing gives marketers the ability to experiment with entirely new kinds of mechanisms for customer engagement. Marketers can draw inspiration from eclectic sources such as experiential education and game design to redefine the concept of what “marketing content” is. Combinatorial Innovation Grows Exponentially Erik…

    Scott Brinker/ Marketing Land- 19 readers -
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