A Touchpoint (contact point, customer contact, Moment of Truth, point of contact) describes the interface of a product, service or brand with customers/users, non-customers, employees and other stakeholders, before, during and after a transaction. This may be applied in business-to-business as well as business-to-consumer environments.
Posts about Touchpoints
  • 4 Tools to Get You Closer to Your Customers

    … an appointment. Learn more: Customer Journey Mapping for Small Business 2. Touchpoints and Moments of Truth Analysis Think of this as a complement or an alternative to customer journey mapping. Each moment that a customer sees your advertising or passes your store or looks over a bill is a touchpoint, one of many incidents that add up to a total…

    Jeff B. Copeland/ Dex Media- 27 readers -
  • How to Bring Your Relationship Building Strategy Offline

    … that execute the whole custom printing process for you. Need help designing your print material? Here’s a huge list of tools, including free graphic design tools and free image sources. Real Life Gifts for Influencer Marketing Once upon a time I was invited to do an interview for a blog and I was happy to answer the questions. The interview went…

    Ann Smarty/ Relevancein How To's- 23 readers -
  • (Dis)Content Marketing: How To Survive The Shakeout

    … Regression? Sci-fi writer and critic Theodore Sturgeon originated an observation that got popularized as Sturgeon’s Law: Ninety percent of everything is crap. What constitutes “quality” versus “crap” can be a sliding scale – but when it comes to digital content, it’s plain to see that the ever-increasing demand for “clickbait” has resulted in so much…

    Steve Dille/ Marketing Landin EMail Content How To's- 28 readers -
  • 3 Content Marketing Trends to Rule Them All in 2015

    … of new leads and personalizing emails. Integrated Automation involves providing touchpoints where the consumer actually gets to connect with a human being: Phone calls, one-one-one sessions, Twitter chats, Google Hangouts, and sharing non-generic email addresses are just a few ideas. 2) Niche Marketing; Generalist Business You’ve heard this before…

    Ryan Hanley/ Content Warfare Blogin Content Twitter- 32 readers -
  • Five Tips for Writing Case Studies That Aren't Boring as Hell

    … that same information but present it in a more aesthetically pleasing way. Now the reader can become more involved in the piece and potentially recall the message more easily at a later date (remember, a case study is just one of several customer touchpoints). We see all types of visuals on the Web today. Consider including some in your case studies…

    MarketingProfs- 20 readers -
  • What’s Next for Content Marketing? You.

    … we’re really asking is, “What is our place in the future?” How do we prepare ourselves now so that we’re ready for whatever comes next? In a July 2014 Harvard Business Review article entitled “The Ultimate Marketing Machine,” three authors (who were all part of a larger study called Marketing2020) concluded that in order to meet the challenges…

    Robert Rose/ Content Marketing Institutein Content- 36 readers -
  • The 6 Most Important Things in Email Marketing for 2015

    …. It is almost the same effort to use professional email I wrote about picking the right touchpoints for email list growth before and there is even a template for that. The source is a big predictor for the quality of the list. Will list growth be recognized as a win? Not if your goals are only set in percentages. Open, click and conversion percentages…

    Jordie Van Rijn/ GetResponse Blogin EMail- 29 readers -
  • Communicating With Mobile Consumers in the ‘Experience Age’

    … to the customer journey. The power of big data offers brands a 360-degree view of the consumer, better equipping organizations to create more meaningful touchpoints. Companies have access to richer customer data, which is now able to track where, how and why consumers browse, buy and use products, enabling better and faster communication. In an effort…

    Street Fightin Social- 18 readers -
  • Five Options for Attribution Modeling With Analytics Engines

    … on specific keywords? However they got there, this view is just as limiting as last click. You still have only one touchpoint on which to base your marketing decisions—it just moved to an earlier point in the process. Now, instead of watching scoring plays, you're watching kickoffs and punts. 3. Position-based Now we're getting somewhere. With this model…

    MarketingProfs- 9 readers -
  • Top 20 Mobile Marketing Articles of 2014

    … not obvious to you yet — mobile matters. Now! Structural changes are happening with Google Search for mobile devices, and people are using this medium more than ever. Dr. Peter J. Meyers delves into an article to give us more information. When crafting your mobile strategy, you should be able to map out the possible touchpoints at every step…

    John Anyasor/ UpCity Daily Tipsin Paid Search Mobile- 26 readers -
  • Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

    … and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search is involved on the path to a conversion to get higher and higher. Understanding how people interact with Google and other search…

    Moz Blogin Paid Search- 14 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … marketers — is to engage with customers in campaigns and programs that synchronize messages and experiences across many different touchpoints. This isn’t just about repeating the same thing in email, your website, and call center interactions. It’s about orchestrating different elements in different channels so that collectively they deliver cohesive…

    Scott Brinker/ Marketing Land- 22 readers -
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