Touchpoints

A Touchpoint (contact point, customer contact, Moment of Truth, point of contact) describes the interface of a product, service or brand with customers/users, non-customers, employees and other stakeholders, before, during and after a transaction. This may be applied in business-to-business as well as business-to-consumer environments.
Posts about Touchpoints
  • 4 Tools to Get You Closer to Your Customers

    … an appointment. Learn more: Customer Journey Mapping for Small Business 2. Touchpoints and Moments of Truth Analysis Think of this as a complement or an alternative to customer journey mapping. Each moment that a customer sees your advertising or passes your store or looks over a bill is a touchpoint, one of many incidents that add up to a total…

    Jeff B. Copeland/ Dex Media- 21 readers -
  • How to Bring Your Relationship Building Strategy Offline

    … a face-to-face connection with the consumer, business partner or influencer that takes you beyond the fickle relationship built online. Why Offline Touchpoints Work Have you ever read “How To Win Friends And Influence People”? It is one of the most crucial marketing books ever released, even all these years later. It stresses the power of genuine…

    Ann Smarty/ Relevancein How To's- 15 readers -
  • (Dis)Content Marketing: How To Survive The Shakeout

    … the umbrella of “content.” With the range of digital touchpoints marketers have to feed just to keep competitive, we’ve all been drafted onto this particular party bus. Ergo, Marketing Land, or any of the countless other channels (mostly inferior to ours, I’m obligated to say) that have flooded us in an exponential bitstorm. A Monster That Must…

    Steve Dille/ Marketing Landin EMail Content How To's- 23 readers -
  • 3 Content Marketing Trends to Rule Them All in 2015

    … of new leads and personalizing emails. Integrated Automation involves providing touchpoints where the consumer actually gets to connect with a human being: Phone calls, one-one-one sessions, Twitter chats, Google Hangouts, and sharing non-generic email addresses are just a few ideas. 2) Niche Marketing; Generalist Business You’ve heard this before…

    Ryan Hanley/ Content Warfare Blogin Content Twitter- 28 readers -
  • Five Tips for Writing Case Studies That Aren't Boring as Hell

    … that same information but present it in a more aesthetically pleasing way. Now the reader can become more involved in the piece and potentially recall the message more easily at a later date (remember, a case study is just one of several customer touchpoints). We see all types of visuals on the Web today. Consider including some in your case studies…

    MarketingProfs- 18 readers -
  • What’s Next for Content Marketing? You.

    … on the breadth of the relationship by adding touchpoints. Our research shows that high-performing brands do both – providing what we call the ‘total experience’. In fact, we believe that the most important marketing metric will soon change from ‘share of wallet’ or ‘share of voice’ to ‘share of experience’.” It seems clear now that the evolution…

    Robert Rose/ Content Marketing Institutein Content- 29 readers -
  • The 6 Most Important Things in Email Marketing for 2015

    …. It is almost the same effort to use professional email I wrote about picking the right touchpoints for email list growth before and there is even a template for that. The source is a big predictor for the quality of the list. Will list growth be recognized as a win? Not if your goals are only set in percentages. Open, click and conversion percentages…

    Jordie Van Rijn/ GetResponse Blogin EMail- 26 readers -
  • Communicating With Mobile Consumers in the ‘Experience Age’

    …, it leads to increased trust and loyalty. As we move towards 2015, savvy brands should step back and consider how best to mold the customer experience, by leveraging new technologies, honing in on multi-channel strategy and demonstrating acknowledgement for consumers’ needs. Stacy Adams is VP marketing at Mblox. She has almost twenty years…

    Street Fightin Social- 16 readers -
  • Five Options for Attribution Modeling With Analytics Engines

    … to track. This model shows the last action the prospect took before making a purchase or becoming a sales lead (depending on the marketer's objectives and sales cycle). Did the prospect click on paid search? Organic search? A banner ad? No effort is given to discovering how the prospect got to that point before the desired action—often because marketers…

    MarketingProfs- 7 readers -
  • Top 20 Mobile Marketing Articles of 2014

    … not obvious to you yet — mobile matters. Now! Structural changes are happening with Google Search for mobile devices, and people are using this medium more than ever. Dr. Peter J. Meyers delves into an article to give us more information. When crafting your mobile strategy, you should be able to map out the possible touchpoints at every step…

    John Anyasor/ UpCity Daily Tipsin Paid Search Mobile- 19 readers -
  • Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

    … with search technology. Google’s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph. We also know there are an increasing amount of touchpoints in a customer journey involving different channels…

    Moz Blogin Paid Search- 9 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … marketers — is to engage with customers in campaigns and programs that synchronize messages and experiences across many different touchpoints. This isn’t just about repeating the same thing in email, your website, and call center interactions. It’s about orchestrating different elements in different channels so that collectively they deliver cohesive…

    Scott Brinker/ Marketing Land- 20 readers -
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