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… of their sponsorship? Social media of course! We used our holistic social measurement tool Touchscore to measure whether the effectiveness of brands social media had increased after the Rugby World Cup had ended. We looked at the 8 brands that had sponsored the Rugby World Cup and did a Touchscore on them before and then immediately after…
Over half-way through the World Cup, and the way global brands have been capitalising on the event is impressive. We’ve had some innovative marketing thanks to Suarez’s bite, more Facebook conversations than the Winter Olympics, the Oscars and the Superbowl combined, and games that have generated 16million+ tweets – with impressive growth in Twitter followers from individual player accounts too.
… TouchScore Sport 2014 Back in February we introduced you to our “TouchScore Sport 2014” project – a year-long initiative to track how effectively the biggest sporting brands in the UK are capitalising on 2014′s amazing year of sport. When we conducted our first benchmark report before the Sochi Winter Olympics, Nike were riding high in the table…