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A lot of people would probably tell you a 30-second TV spot and a branded Vine are on totally opposite ends of the marketing spectrum. Those people probably don’t work in Hewlett-Packard’s marketing department. In August, HP began promoting the Pavilion laptop by launching the first TV spot made up entirely of Vines the company had been posting on their own accounts and variou ...
… is surfing on a fish and Andrew Luck is floating through space in a cheesy 80s-style music video. It’s a sign that Lenovo is letting the writers let their imaginations run wild. The 13-episode second season will also feature some meta-branding, since Blevins earned a fictional role as Lonovo spokesperson after winning the championship. He brags that he’s making $750, for the whole season. Here’s betting that Lenovo gets a nice return on the investment. …