Tough Season 2

  • The Best Branded Content of August

    A lot of people would probably tell you a 30-second TV spot and a branded Vine are on totally opposite ends of the marketing spectrum. Those people probably don’t work in Hewlett-Packard’s marketing department. In August, HP began promoting the Pavilion laptop by launching the first TV spot made up entirely of Vines the company had been posting on their own accounts and variou ...

    Joe Lazauskas/ The Content Strategist- 8 readers -
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